Shirley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Shirley in 2025? Explore comprehensive Airbnb analytics for Shirley, Arkansas, United States to uncover income potential. This 2025 STR market report for Shirley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Shirley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shirley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shirley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shirley (2025)
Understanding the monthly revenue variations for Airbnb listings in Shirley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shirley is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shirley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,927+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,213 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shirley
Shirley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shirley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shirley:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shirley
Average Daily Rate (ADR) Airbnb Trends in Shirley (2025)
Effective short term rental pricing strategy in Shirley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shirley typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Shirley
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Airbnb Seasonality Analysis & Trends in Shirley (2025)
Peak Season (June, May, April)
- Revenue averages $3,952 per month
- Occupancy rates average 46.0%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,525 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $192
Low Season (January, February, November)
- Revenue drops to average $1,666 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $184
Seasonality Insights for Shirley
- The Airbnb seasonality in Shirley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shirley's highest earning potential, with monthly revenues capable of climbing to $4,633, occupancy reaching a high of 59.6%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,146, occupancy could drop to 23.0%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shirley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shirley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shirley (2025)
Exploring the top neighborhoods for short-term rentals in Shirley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shirley Lake | A serene and picturesque lake area ideal for outdoor enthusiasts and families looking for a peaceful getaway. Popular for fishing, kayaking, and nature walks. | Shirley Lake, Cossatot River State Park, natural hiking trails, fishing spots, picnic areas |
| Downtown Shirley | The charming downtown area of Shirley features local shops, eateries, and a community atmosphere. It's appealing for travelers looking to experience the local culture and events. | Shirley Community Center, local art galleries, farmers market, annual town festivals, unique local dining options |
| Petit Jean State Park | Located nearby, this state park offers stunning views and nature activities, attracting tourists who enjoy hiking, camping, and historical exploration. | Petit Jean Mountain, Mather Lodge, Cedar Falls, hiking trails, visitor center |
| Greers Ferry Lake | A major recreational area known for boating, fishing, and swimming, making it perfect for vacation rentals aimed at families and groups. | Greers Ferry Dam, Lake Shore Marina, swimming beaches, water sports, beautiful landscapes |
| Heber Springs | Just a short drive away, Heber Springs is a popular destination for tourists seeking outdoor adventures and lakeside activities. | Heber Springs Lake, Sandy Beach, Cleburne County Museum, hiking trails, local shops and cafes |
| Clinton | Offers a mix of local culture and natural beauty, making it attractively versatile for various guests looking to explore the Ozark region. | Clinton National Historic Site, Ozark National Forest, shopping districts, local dining, nature trails |
| Boulder Oaks | A tranquil residential area perfect for nature lovers and those seeking a quiet retreat. Great for long-term rentals or family visits. | Boulder Oaks Park, golf courses, nature trails, close to local amenities, community events |
| Fairfield Bay | A lakeside resort community providing recreational opportunities like golfing and water activities, appealing to both families and couples. | Fairfield Bay Marina, golf courses, water activities, resort amenities, scenic views |
Understanding Airbnb License Requirements & STR Laws in Shirley (2025)
While Shirley, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shirley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shirley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shirleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Treehouse - Full amenities - Lake access
Entire Place • 1 bedroom
Luxury Lakefront Cabin
Entire Place • 1 bedroom
Gorgeous Lakefront Cabin - Full Amenities
Entire Place • 1 bedroom
Luxurious Treehouse Style Cabin!
Entire Place • 2 bedrooms
Wake up in the Clouds, Out-Of-This-World Views
Entire Place • 3 bedrooms
Lake Front hot tub 4 bed 3 bath sleeps 16 bunk rm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shirley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shirley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 6 | $261,671 | 183 | 4.98/5.0 |
| Melanie And John | 2 | $37,053 | 266 | 4.99/5.0 |
| Christopher | 1 | $35,062 | 115 | 4.87/5.0 |
| Connie | 1 | $33,274 | 24 | 5.00/5.0 |
| Brittney | 1 | $32,913 | 26 | 4.88/5.0 |
| Rob | 1 | $28,112 | 97 | 4.98/5.0 |
| Host #126494834 | 1 | $27,521 | 3 | 5.00/5.0 |
| Briana | 1 | $20,388 | 25 | 5.00/5.0 |
| Emily | 1 | $20,124 | 25 | 4.96/5.0 |
| Marla | 1 | $17,937 | 49 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shirley.
Dive Deeper: Advanced Shirley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shirley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShirley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shirley
- The Shirley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shirley, Outdoor/Unique properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
Shirley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shirley
- The dominant room capacity in Shirley is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Shirley, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shirley.
Shirley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shirley
- The most common guest capacity trend in Shirley vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Shirley STR market, accounting for 59.1% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shirley.
- On average, properties in Shirley are equipped to host 5.3 guests.
Shirley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shirley
- The most common availability pattern in Shirley falls within the 91-180 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shirley (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shirley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
18.8% of total
2 Nights
12 listings
75% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shirley is 2 Nights, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Shirley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 75% of Shirley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (75%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shirley.
Shirley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.3% of total
Moderate
5 listings
31.3% of total
Firm
7 listings
43.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Shirley
- The prevailing Airbnb cancellation policy trend in Shirley is Firm, used by 43.8% of listings.
- A majority (62.6%) of hosts in Shirley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.8% market standard in Shirley.
- Regularly review your cancellation policy against competitors and market demand shifts in Shirley.
Shirley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shirley
- The overall average booking lead time for vacation rentals in Shirley is 29 days.
- Guests book furthest in advance for stays during April (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Shirley.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Shirley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shirley (2025)
Amenity Prevalence
Amenity Insights for Shirley
- Essential amenities in Shirley that guests expect include: Wifi, Hot water, Heating, Air conditioning, Kitchen, TV, Essentials, Smoke alarm, Washer, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shirley: Wifi, Hot water, Heating, Air conditioning, Kitchen, TV, Essentials, Smoke alarm, Washer, Free parking on premises.
- Prioritize adding missing essentials: Washer, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shirley to stay competitive.
Shirley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shirley
- The typical guest profile for Airbnb in Shirley consists of primarily domestic travelers (99%), often arriving from nearby Memphis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Australia (0.4%).
- Top languages spoken are English (89.8%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Memphis and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shirley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Kimberling City | 231 | $3,610 | $327.84 | 36% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |
| Amity | 20 | $2,983 | $423.65 | 36% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |
| Ponca | 37 | $2,914 | $368.88 | 33% |