Russellville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Russellville in 2025? Explore comprehensive Airbnb analytics for Russellville, Arkansas, United States to uncover income potential. This 2025 STR market report for Russellville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Russellville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Russellville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Russellville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Russellville (2025)
Understanding the monthly revenue variations for Airbnb listings in Russellville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Russellville is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Russellville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,610+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,036 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $936, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Russellville
Russellville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Russellville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Russellville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Russellville
Average Daily Rate (ADR) Airbnb Trends in Russellville (2025)
Effective short term rental pricing strategy in Russellville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Russellville typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Russellville
Get Live Russellville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Russellville (2025)
Peak Season (April, May, October)
- Revenue averages $2,982 per month
- Occupancy rates average 54.2%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,209 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $150
Low Season (January, February, December)
- Revenue drops to average $1,735 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $153
Seasonality Insights for Russellville
- The Airbnb seasonality in Russellville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Russellville's highest earning potential, with monthly revenues capable of climbing to $3,228, occupancy reaching a high of 65.0%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,664, occupancy could drop to 34.9%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Russellville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Russellville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Russellville (2025)
Exploring the top neighborhoods for short-term rentals in Russellville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Russellville | The heart of the city, surrounded by restaurants, shops, and amenities. Great location for guests seeking a central place to explore Eastern Arkansas. | Pope County Courthouse, Russellville Depot, Local restaurants and cafes, Arkansas River, City Park |
| Lake Dardanelle | A popular recreational area for outdoor activities. Ideal for guests who enjoy water sports, fishing, and nature. | Lake Dardanelle State Park, Fishing and boating, Hiking trails, Birdwatching spots, Beautiful lake views |
| North Russellville | A quieter residential area that offers easy access to the city and attractions, appealing to families and long-term stay guests. | Local parks, Family-friendly activities, Centrally located near schools and shopping areas |
| ATU Campus | Home to Arkansas Tech University, attracting students, families, and visitors to campus events and related activities. | University events, Cultural activities, Study spots, Athletic events |
| South Russellville | A residential and suburban area with easy access to nearby attractions, perfect for guests looking for a homey experience. | Local restaurants, Neighborhood parks, Community events |
| Outdoors - Ozark National Forest | Nearby natural beauty provides an escape for outdoor enthusiasts. Great for guests interested in hiking, camping, and exploring nature. | Ozark National Forest, Hiking trails, Scenic views, Wildlife watching |
| West Russellville | A developing area with new establishments and growing amenities, catering to both short-term and long-term stays. | Shopping centers, Dining options, Recreational facilities |
| Cultural District | A vibrant area that celebrates local arts and culture, appealing to visitors looking for a unique cultural experience. | Art galleries, Local music venues, Cultural festivals, Workshops and classes |
Understanding Airbnb License Requirements & STR Laws in Russellville (2025)
While Russellville, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Russellville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Russellville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Russellvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Papillon Pond
Entire Place • 5 bedrooms
Aidan's Mountainside Manor
Entire Place • 6 bedrooms
Russellville Lakehouse with private dock
Entire Place • 3 bedrooms
203 Ashford *Eclipse*
Entire Place • 2 bedrooms
The Hobbit House, Fantasy comes Home!
Entire Place • 2 bedrooms
The Brick Cottage - a 4BR home, close to downtown.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Russellville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Russellville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 5 | $225,341 | 564 | 4.89/5.0 |
| JennyandJeff | 3 | $153,181 | 467 | 3.30/5.0 |
| Brandon | 3 | $87,533 | 80 | 4.85/5.0 |
| Ross And Rachele | 1 | $55,717 | 227 | 4.94/5.0 |
| Parker | 4 | $55,490 | 67 | 4.85/5.0 |
| Host #242408228 | 1 | $53,996 | 0 | 0.00/5.0 |
| Berrie | 2 | $53,826 | 115 | 4.96/5.0 |
| Rachael | 1 | $50,378 | 111 | 5.00/5.0 |
| Juan | 1 | $48,559 | 29 | 5.00/5.0 |
| Larry | 2 | $47,270 | 174 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Russellville.
Dive Deeper: Advanced Russellville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Russellville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRussellville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Russellville
- The Russellville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Russellville, House properties are the most common (78.2%), reflecting the local real estate landscape.
- Houses represent a significant 78.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 10.2%) offer potential for unique stay experiences.
Russellville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Russellville
- The dominant room capacity in Russellville is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Russellville, indicating a high concentration in these sizes.
- A significant 46.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Russellville.
Russellville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Russellville
- The most common guest capacity trend in Russellville vacation rentals is listings accommodating 4 guests (25.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Russellville STR market, accounting for 44.8% of listings.
- 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Russellville.
- On average, properties in Russellville are equipped to host 4.9 guests.
Russellville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Russellville
- The most common availability pattern in Russellville falls within the 271-366 days range, representing 35.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Russellville (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Russellville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
54.8% of total
2 Nights
24 listings
32.9% of total
3 Nights
2 listings
2.7% of total
30+ Nights
7 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Russellville is 1 Night, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.7%) of the Russellville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.8% of Russellville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Russellville.
Russellville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
32.8% of total
Moderate
24 listings
35.8% of total
Firm
16 listings
23.9% of total
Strict
5 listings
7.5% of total
Cancellation Policy Insights for Russellville
- The prevailing Airbnb cancellation policy trend in Russellville is Moderate, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (31.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Russellville.
- Using a Strict policy might deter some guests, as only 7.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Russellville.
Russellville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Russellville
- The overall average booking lead time for vacation rentals in Russellville is 34 days.
- Guests book furthest in advance for stays during April (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Russellville.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Russellville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Russellville (2025)
Amenity Prevalence
Amenity Insights for Russellville
- Essential amenities in Russellville that guests expect include: Kitchen, Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Russellville: Kitchen, Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Heating, Hot water.
- Consider adding popular differentiators like Coffee maker or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Russellville to stay competitive.
Russellville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Russellville
- The typical guest profile for Airbnb in Russellville consists of primarily domestic travelers (99%), often arriving from nearby Russellville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (0.3%).
- Top languages spoken are English (81.1%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Russellville and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Russellville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| McCurtain County | 78 | $5,102 | $445.84 | 39% |
| Broken Bow | 2,448 | $4,754 | $386.94 | 39% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Hochatown | 14 | $4,436 | $383.19 | 38% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |