Rogers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Rogers in 2025? Explore comprehensive Airbnb analytics for Rogers, Arkansas, United States to uncover income potential. This 2025 STR market report for Rogers, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 346 active listings.
Whether you're considering an Airbnb investment in Rogers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rogers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rogers (2025)
Understanding the monthly revenue variations for Airbnb listings in Rogers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogers is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,950+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,417, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogers
Rogers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rogers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogers:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogers
Average Daily Rate (ADR) Airbnb Trends in Rogers (2025)
Effective short term rental pricing strategy in Rogers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogers typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Rogers
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Airbnb Seasonality Analysis & Trends in Rogers (2025)
Peak Season (June, July, May)
- Revenue averages $4,676 per month
- Occupancy rates average 51.2%
- Daily rates average $245
Shoulder Season
- Revenue averages $3,280 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $230
Low Season (January, February, March)
- Revenue drops to average $2,048 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $205
Seasonality Insights for Rogers
- The Airbnb seasonality in Rogers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rogers's highest earning potential, with monthly revenues capable of climbing to $4,931, occupancy reaching a high of 58.1%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,613, occupancy could drop to 33.4%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rogers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rogers (2025)
Exploring the top neighborhoods for short-term rentals in Rogers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rogers | Vibrant area with a mix of local businesses, dining options, and cultural attractions. Ideal for travelers who want to experience the local culture and enjoy easy access to events and festivals. | Rogers Historical Museum, Daisy Airgun Museum, Argenta Plaza, Rogers Convention Center, Downtown Farmers Market |
| Lake Atalanta | Scenic area perfect for nature lovers, offering recreational activities like hiking and fishing. Great for families wanting a peaceful retreat close to nature. | Lake Atalanta Park, Trails and Fishing, Atalanta Pavilion, Nature Trails, Picnic Areas |
| Highlands Neighborhood | A family-friendly residential neighborhood with spacious homes and nearby amenities. Appeals to families and longer-term stays due to its peaceful environment. | Parkside Park, Local Schools, Shopping Centers, Community Events |
| Pleasant Grove | Rapidly growing area with new developments and amenities. Attractive for both tourists and business travelers due to its accessibility to major highways and local attractions. | Pleasant Grove Park, Shopping Centers, Cafes and Restaurants, Local Events |
| Pinnacle Hills | Home to the Pinnacle Hills Promenade, this area is bustling with shopping, dining, and entertainment. A hotspot for both leisure travelers and locals. | Pinnacle Hills Promenade, Movie Theaters, Shopping Outlets, Restaurants |
| Rogers Aquatic Center | Popular destination for families and kids during the summer. Provides a fun activity for travelers with children seeking recreational activities. | Aquatic Center, Nearby Parks, Cafes and Vendors |
| Arts District | An area rich in arts and culture offering galleries and creative spaces. Perfect for those looking to experience local art and entertainment. | Arts Center of the Ozarks, Local Galleries, Art Festivals, Live Music Venues |
| NWA Trail | Access to a beautiful network of trails for biking and hiking. Great for outdoor enthusiasts and those who enjoy an active lifestyle while traveling. | NWA Cycling and Hiking Trails, Nature Views, Community Events |
Understanding Airbnb License Requirements & STR Laws in Rogers (2025)
While Rogers, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogers to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rogers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Welcome Inn, Rogers
Entire Place • 3 bedrooms
Scenic high end lake retreat close to town
Entire Place • 5 bedrooms
Beaver Lake Luxury Retreat - Whispering Pines
Entire Place • 4 bedrooms
Creekside Cottage: Close to DTR, Hot Tub, Fire Pit
Entire Place • 5 bedrooms
TowMate INN, Lake house with direct lake access
Entire Place • 7 bedrooms
War Eagle Lakefront: Peace & Leisure on The Lake
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rogers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rogers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cohova | 13 | $772,826 | 546 | 4.86/5.0 |
| Evolve | 23 | $766,492 | 632 | 4.33/5.0 |
| Staci | 5 | $295,054 | 409 | 4.94/5.0 |
| Hector | 6 | $260,787 | 196 | 4.85/5.0 |
| Britta | 3 | $252,721 | 309 | 4.94/5.0 |
| Vacasa Arkansas | 10 | $240,702 | 118 | 4.54/5.0 |
| Pink Door BnB LLC | 4 | $215,960 | 187 | 4.96/5.0 |
| Jordan | 3 | $207,004 | 46 | 4.89/5.0 |
| Carly | 11 | $201,757 | 1104 | 4.79/5.0 |
| Sierra | 4 | $187,726 | 23 | 3.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogers.
Dive Deeper: Advanced Rogers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogers
- The Rogers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 346 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogers, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.9%) offer potential for unique stay experiences.
Rogers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogers
- The dominant room capacity in Rogers is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.2% of the active Airbnb listings in Rogers, indicating a high concentration in these sizes.
- A significant 56.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rogers.
Rogers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogers
- The most common guest capacity trend in Rogers vacation rentals is listings accommodating 8+ guests (44.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rogers STR market, accounting for 63.3% of listings.
- 67.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogers.
- On average, properties in Rogers are equipped to host 6.1 guests.
Rogers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogers
- The most common availability pattern in Rogers falls within the 181-270 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rogers (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rogers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
18% of total
2 Nights
187 listings
58.1% of total
3 Nights
39 listings
12.1% of total
4-6 Nights
2 listings
0.6% of total
7-29 Nights
8 listings
2.5% of total
30+ Nights
28 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rogers is 2 Nights, adopted by 58.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.1%) of the Rogers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.1% of Rogers hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (58.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogers.
Rogers Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
5% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
48 listings
15% of total
Moderate
108 listings
33.8% of total
Firm
84 listings
26.3% of total
Strict
63 listings
19.7% of total
Cancellation Policy Insights for Rogers
- The prevailing Airbnb cancellation policy trend in Rogers is Moderate, used by 33.8% of listings.
- There's a relatively balanced mix between guest-friendly (48.8%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.8% market standard in Rogers.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogers.
Rogers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogers
- The overall average booking lead time for vacation rentals in Rogers is 40 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Rogers.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Rogers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rogers (2025)
Amenity Prevalence
Amenity Insights for Rogers
- Essential amenities in Rogers that guests expect include: Air conditioning, Free parking on premises, TV, Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogers: Air conditioning, Free parking on premises, TV, Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, TV, Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogers to stay competitive.
Rogers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rogers
- The typical guest profile for Airbnb in Rogers consists of primarily domestic travelers (99%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and United Kingdom (0.1%).
- Top languages spoken are English (84.3%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rogers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |