Airbnb Market Analytics, Statistics and Data in Rogers, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rogers? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rogers:
How much do Airbnb hosts make on average per month in Rogers?
The short-term rental market in Rogers shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,653 per month
- Strong performing properties (top 25%) make $4,509 or more
- Best-in-class properties (top 10%) achieve $7,460+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,450
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rogers
The market in Rogers shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rogers
Daily rates in Rogers vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $178 per night
- Strong performing properties (top 25%) secure $281 or more
- Best-in-class properties (top 10%) pull in $427+ per night
- Entry-level properties (bottom 25%) earn around $119
Daily Rate Variations by Month
Get Live Rogers Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Rogers
Peak Season (June, July, May)
- Revenue peaks at $4938.81 per month
- Occupancy rates reach 58.30%
- Daily rates average $247.52
Shoulder Season
- Revenue averages $3496.67 per month
- Occupancy maintains 44.10%
- Daily rates hold at $229.20
Low Season (February, December, January)
- Revenue drops to $1887.40 per month
- Occupancy decreases to 30.80%
- Daily rates adjust to $208.46
Is it still profitable to do Airbnb in Rogers in 2025?
Yes! Rogers demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3497 and With 349 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rogers
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Rogers | A vibrant urban area with a mix of shopping, dining, and entertainment options. It's a central hub that attracts both tourists and business travelers looking for convenience and access to local attractions. | Rogers Historical Museum, Lake Atalanta, Downtown Rogers Farmer's Market, The Brick Avenue Theatre, Rogers Aquatics Center |
| Pleasant Grove | A family-friendly suburban area with parks and recreational opportunities. It appeals to visitors looking for a quieter stay while being close to nature and community events. | Pleasant Grove Park, Rogers Heritage High School, The Pinnacle Hills Promenade, Hobbs State Park |
| Brookside | A lovely neighborhood with a small-town feel, featuring charming homes and local boutiques. Ideal for visitors seeking a cozy and more personalized experience away from the hustle and bustle. | Brookside Park, Local dining spots, Arts and crafts shops |
| Pinnacle Hills | An upscale area known for its shopping and dining options, including the Pinnacle Hills Promenade. Attracts visitors looking for a luxurious stay with plenty of amenities nearby. | Pinnacle Hills Promenade, Topgolf, Eureka Springs nearby |
| NWA Championship Golf Course | Attracts golf enthusiasts and those looking for relaxing retreats. A great location for guests who enjoy outdoor activities and are looking for short getaways. | NWA Championship Golf Course, Lake Atalanta, Local hiking trails |
| Lake Atalanta | A recreational area that offers nature-based activities, perfect for travelers interested in outdoor adventures like hiking, fishing, and picnicking. | Lake Atalanta, The scenic walking trails, Fishing spots, Picnic areas |
| Rogers Fashion Center | A prime shopping area that draws tourists and locals alike, making it a convenient place to stay for shopaholics and dining enthusiasts. | Rogers Fashion Center, Local restaurants, Shopping outlets |
| Elm Tree | A growing residential neighborhood known for its welcoming atmosphere and community parks, ideal for families and travelers looking for a homey feel. | Community parks, Local eateries, Neighborhood events |
Do you need a license for Airbnb in Rogers?
We recommend checking directly with Rogers's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rogers
Scenic high end lake retreat close to town
Entire Place • 5 bedrooms
The Welcome Inn, Rogers
Entire Place • 3 bedrooms
Old Campbell Cove, Beaver Lake| Pool | Hot Tub
Entire Place • 5 bedrooms
Creekside Cottage: Close to DTR, Hot Tub, Fire Pit
Entire Place • 5 bedrooms
Beaver Lake Luxury Retreat - Whispering Pines
Entire Place • 4 bedrooms
Rocky Summit - Lake Access- Kayak- Hot Tub
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rogers
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cohova | 14 | $798,303 | 579 | 4.86/5.0 |
| Evolve | 23 | $762,549 | 632 | 4.33/5.0 |
| Vacasa Arkansas | 10 | $303,549 | 118 | 4.54/5.0 |
| Staci | 5 | $291,323 | 409 | 4.94/5.0 |
| Britta | 3 | $284,064 | 309 | 4.94/5.0 |
| Hector | 6 | $265,630 | 196 | 4.85/5.0 |
| Jordan | 3 | $228,119 | 46 | 4.89/5.0 |
| Pink Door BnB LLC | 4 | $213,915 | 187 | 4.96/5.0 |
| Carly | 10 | $179,444 | 1075 | 4.77/5.0 |
| Sierra | 4 | $178,472 | 23 | 3.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rogers
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96%), with house and outdoor & mobile properties comprising 82.5% of inventory
- Strong specialty sector (16.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 349 properties in Rogers shows that 3 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 52.1% of all listings.
Key Insights
- Most common: 3 bedrooms (31.2%)
- Least common: 5+ bedrooms (7.2%)
- Market concentration: 52.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 349 properties in Rogers reveals that 8+ guests properties dominate the market, representing 45% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 63.6% of the market.
Key Insights
- Most common capacity: 8+ guests (45% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 63.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 349 properties in Rogers, the most common availability pattern is 181-270 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.1% of properties).
Key Insights
- Most common availability window: 181-270 days (35.5%)
- Most common booking duration: 91-180 days (38.1%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 38.7%
Minimum Stay Distributions
1 Night
59 listings
18.4% of total
2 Nights
190 listings
59.4% of total
3 Nights
43 listings
13.4% of total
4-6 Nights
2 listings
0.6% of total
7-29 Nights
6 listings
1.9% of total
30+ Nights
20 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 91.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
16 listings
5% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
48 listings
15% of total
Moderate
106 listings
33% of total
Firm
84 listings
26.2% of total
Strict
66 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (48.0%) and strict (46.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 60 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 31 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Rogers
Below is the distribution of amenities across listings in Rogers:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.1%) and Mexico (0.1%)
- English is the top language at 87%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Little Rock and Kansas City markets
- Develop localized content for United Kingdom and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rogers. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,615 | $434.05 | 55% |
| Coweta | 12 | $5,798 | $474.69 | 48% |
| Hollister | 203 | $4,922 | $384.99 | 45% |
| Lowell | 28 | $3,647 | $232.61 | 51% |
| Kirbyville | 16 | $3,280 | $266.64 | 39% |
| Farmington | 15 | $3,216 | $288.69 | 45% |
| Little Flock | 16 | $3,182 | $335.40 | 46% |
| Carlton Landing | 94 | $3,164 | $358.92 | 30% |
| Canadian | 32 | $3,131 | $313.39 | 36% |
| Cape Fair | 12 | $3,084 | $273.50 | 35% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights