Ozark Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Ozark in 2025? Explore comprehensive Airbnb analytics for Ozark, Arkansas, United States to uncover income potential. This 2025 STR market report for Ozark, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Ozark, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ozark Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ozark Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ozark (2025)
Understanding the monthly revenue variations for Airbnb listings in Ozark is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ozark is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ozark across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,266+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,417 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,962 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ozark
Ozark Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ozark STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ozark:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ozark
Average Daily Rate (ADR) Airbnb Trends in Ozark (2025)
Effective short term rental pricing strategy in Ozark involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ozark typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Ozark
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Airbnb Seasonality Analysis & Trends in Ozark (2025)
Peak Season (May, June, April)
- Revenue averages $3,731 per month
- Occupancy rates average 45.9%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,638 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $175
Low Season (January, February, August)
- Revenue drops to average $1,468 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $173
Seasonality Insights for Ozark
- The Airbnb seasonality in Ozark shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ozark's highest earning potential, with monthly revenues capable of climbing to $4,099, occupancy reaching a high of 54.4%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,251, occupancy could drop to 22.9%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ozark.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ozark seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ozark (2025)
Exploring the top neighborhoods for short-term rentals in Ozark? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Fort Smith | A beautiful lake surrounded by the Ozark National Forest, perfect for outdoor activities and family vacations. Popular for fishing, boating, and camping, making it a year-round destination. | Lake Fort Smith State Park, Fishing and boating, Ozark National Forest, Hiking trails, Camping sites |
| Devil's Den State Park | Renowned for its stunning natural beauty and outdoor recreational opportunities. A hotspot for hikers and nature lovers, making it an ideal location for rustic getaways. | Devil's Den hiking trails, Caverns, Campgrounds, Picnic areas, Wildlife viewing |
| Eureka Springs | A historic town known for its Victorian architecture and vibrant arts scene. Attracts tourists seeking a unique and charming atmosphere. | Eureka Springs Historic District, Thorncrown Chapel, Onyx Cave, Ghost tours, Art galleries |
| Ozark National Forest | A sprawling forest area offering a variety of outdoor activities like hiking, camping, and wildlife watching. Attracts nature enthusiasts and adventure seekers. | Cascades Nature Trail, Mulberry River, Scenic overlooks, Wildlife watching, Camping spots |
| Mountain View | Known as the Folk Music Capital of the World, this town attracts music lovers and offers cultural experiences. Great for hosting music festivals and events. | Ozark Folk Center, Live music venues, Guitar workshops, Natural beauty |
| Spadra Creek | A peaceful area perfect for families looking to escape city life. Features beautiful nature and water activities, ideal for serene retreats. | Spadra Creek Park, Hiking trails, Fishing spots, Picnic areas, Camping opportunities |
| Clarksville | A small town with a charming downtown and access to beautiful nature, great for those wanting a quaint getaway experience. | Historic downtown, Lake Ludwig, Parks, Art centers |
| Paris | Known for its small-town charm and proximity to the Ozark mountains, making it a great spot for tourists looking for outdoor adventures and relaxation. | Mount Magazine State Park, Parks and recreation areas, Local art shops, Community events |
Understanding Airbnb License Requirements & STR Laws in Ozark (2025)
While Ozark, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ozark to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ozark (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ozarkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bend Hollow Cabin
Entire Place • 4 bedrooms
Hillbilly Paradise~Brand New Cabin on the Mulberry
Entire Place • 3 bedrooms
The Big Eddy at Pig Trail Lodging in the Ozarks
Entire Place • 5 bedrooms
2 homes on a Christmas Tree Farm
Entire Place • 6 bedrooms
Margie's Coop on a real Christmas Tree Farm!
Entire Place • 3 bedrooms
2 Cabins at Turtle Cove Cabins+Shell Shack hangout
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ozark (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ozark based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vien | 4 | $138,871 | 55 | 4.82/5.0 |
| Jim And Karen | 3 | $138,125 | 308 | 5.00/5.0 |
| Leah | 4 | $133,205 | 54 | 3.73/5.0 |
| Kendra | 1 | $79,233 | 34 | 5.00/5.0 |
| Kelly & Doug | 2 | $58,248 | 60 | 4.89/5.0 |
| Cristy | 2 | $41,453 | 86 | 4.99/5.0 |
| Nathan | 1 | $41,050 | 40 | 4.90/5.0 |
| Steve | 3 | $39,261 | 105 | 5.00/5.0 |
| Casey | 1 | $38,461 | 54 | 5.00/5.0 |
| Ben | 1 | $35,638 | 154 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ozark.
Dive Deeper: Advanced Ozark STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ozark. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOzark Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ozark
- The Ozark Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ozark, Outdoor/Unique properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 34.3% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Ozark Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ozark
- The dominant room capacity in Ozark is 3 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.2% of the active Airbnb listings in Ozark, indicating a high concentration in these sizes.
- A significant 48.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ozark.
Ozark Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ozark
- The most common guest capacity trend in Ozark vacation rentals is listings accommodating 8+ guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ozark STR market, accounting for 65.8% of listings.
- 65.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ozark.
- On average, properties in Ozark are equipped to host 5.9 guests.
Ozark Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ozark
- The most common availability pattern in Ozark falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ozark (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ozark Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
37.1% of total
2 Nights
14 listings
40% of total
3 Nights
2 listings
5.7% of total
30+ Nights
6 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ozark is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.1%) of the Ozark Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Ozark, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Ozark hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ozark.
Ozark Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
15.2% of total
Flexible
3 listings
9.1% of total
Moderate
15 listings
45.5% of total
Firm
6 listings
18.2% of total
Strict
4 listings
12.1% of total
Cancellation Policy Insights for Ozark
- The prevailing Airbnb cancellation policy trend in Ozark is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (30.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Ozark.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ozark.
Ozark STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ozark
- The overall average booking lead time for vacation rentals in Ozark is 47 days.
- Guests book furthest in advance for stays during April (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (85 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Ozark.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Ozark averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ozark (2025)
Amenity Prevalence
Amenity Insights for Ozark
- Essential amenities in Ozark that guests expect include: TV, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ozark: TV, Air conditioning, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ozark to stay competitive.
Ozark Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ozark
- The typical guest profile for Airbnb in Ozark consists of primarily domestic travelers (100%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.7% of guests.
- Key international markets include United States (99.7%) and Switzerland (0.3%).
- Top languages spoken are English (91.7%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Fayetteville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ozark Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| McCurtain County | 78 | $5,102 | $445.84 | 39% |
| Broken Bow | 2,448 | $4,754 | $386.94 | 39% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Hochatown | 14 | $4,436 | $383.19 | 38% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |