Omaha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Omaha in 2025? Explore comprehensive Airbnb analytics for Omaha, Arkansas, United States to uncover income potential. This 2025 STR market report for Omaha, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Omaha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Omaha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Omaha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Omaha (2025)
Understanding the monthly revenue variations for Airbnb listings in Omaha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Omaha is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Omaha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,278+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,745 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,817 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Omaha
Omaha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Omaha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Omaha:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Omaha
Average Daily Rate (ADR) Airbnb Trends in Omaha (2025)
Effective short term rental pricing strategy in Omaha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Omaha typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Omaha
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Airbnb Seasonality Analysis & Trends in Omaha (2025)
Peak Season (December, July, June)
- Revenue averages $4,560 per month
- Occupancy rates average 57.6%
- Daily rates average $224
Shoulder Season
- Revenue averages $3,407 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $199
Low Season (February, March, September)
- Revenue drops to average $2,358 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $190
Seasonality Insights for Omaha
- The Airbnb seasonality in Omaha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Omaha's highest earning potential, with monthly revenues capable of climbing to $4,864, occupancy reaching a high of 67.2%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,043, occupancy could drop to 39.0%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Omaha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Omaha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Omaha (2025)
Exploring the top neighborhoods for short-term rentals in Omaha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Omaha | The vibrant heart of the city, featuring a mix of historic architecture, dining, and entertainment options. It's popular with both tourists and locals alike, making it a prime spot for Airbnb hosts. | Old Market District, Omaha Community Playhouse, Henry Doorly Zoo, Omaha's Civic Center, Bob Kerrey Pedestrian Bridge |
| Aksarben Village | A modern neighborhood known for its shops, restaurants, and close proximity to parks. It's a popular area for young professionals and families, ideal for hosting guests looking for a local experience. | Aksarben Cinema, Stinson Park, Heartland of America Park, Omaha's Henry Doorly Zoo, Great Plains Museum |
| Bellevue | A suburban area located just south of Omaha, known for its parks and proximity to offutt air force base, attracting military personnel and families. | Fontenelle Forest, Omaha's Offutt Air Force Base, Chalco Hills Recreation Area, Bellevue Riverfront, Local dining options |
| North Omaha | An area rich in history and culture, with affordable housing options. It's gaining interest for those seeking to explore Omaha's cultural heritage. | Malcolm X Memorial Foundation, Midtown Crossing, North Omaha Historical Museum, Great Plains Black History Museum, Racial Justice and Restoration Initiative |
| South Omaha | A culturally diverse neighborhood with a vast array of authentic dining options and arts. It attracts those looking for local experiences. | South Omaha Community Care Council, el Museo Latino, Henry Doorly Zoo, Cultural events, Local markets |
| West Omaha | This area features upscale residential neighborhoods and is popular with families seeking a suburban lifestyle. It's great for accommodating longer stays. | Village Pointe Shopping Center, Westroads Mall, Zorinski Lake Park, Local restaurants and coffee shops, Exploring outdoor activities |
| Old Market | A historic district that features cobblestone streets lined with boutiques, galleries, and restaurants. It attracts tourists, art lovers, and food enthusiasts. | Durham Museum, Joslyn Art Museum, Historic Gene Leahy Mall, Farmers Market, Local entertainment venues |
| Ralston | A small city surrounded by Omaha, offering a suburban feel. It's gaining traction for its affordability and family-friendly community. | Ralston Arena, Ralston Historical Museum, Local parks and recreational areas, Nearby dining options, Community events |
Understanding Airbnb License Requirements & STR Laws in Omaha (2025)
While Omaha, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Omaha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Omaha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Omahabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Branson Romantic Getaway Swimming Pool Lake Views
Entire Place • 2 bedrooms
Private Lakefront A-Frame Cabin w/ Hot Tub
Entire Place • 2 bedrooms
Heated Pool Rooftop Stargazing Lakeviews
Entire Place • 3 bedrooms
Lake Views! Private Pool, Hot Tub, Game Room.
Entire Place • 4 bedrooms
Crystal Cabin | Ozark Mountain Views, Hot Tub & Fa
Entire Place • 3 bedrooms
Lakefront Retreat w/ Hot Tub, Sauna & Cold Plunge
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Omaha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Omaha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 5 | $255,139 | 282 | 4.89/5.0 |
| Peyson | 2 | $143,258 | 167 | 4.98/5.0 |
| Julie | 3 | $118,708 | 1436 | 4.99/5.0 |
| Evolve | 6 | $98,479 | 166 | 4.78/5.0 |
| April And Chase | 1 | $95,579 | 50 | 4.98/5.0 |
| Lane | 1 | $71,450 | 19 | 4.89/5.0 |
| Justin | 1 | $48,394 | 41 | 4.95/5.0 |
| Rent Branson LLC | 1 | $34,173 | 4 | 4.50/5.0 |
| Kayla | 1 | $32,443 | 62 | 4.76/5.0 |
| Alton And Christa | 3 | $31,718 | 166 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Omaha.
Dive Deeper: Advanced Omaha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Omaha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmaha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Omaha
- The Omaha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Omaha, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Omaha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Omaha
- The dominant room capacity in Omaha is 1 bedroom listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Omaha, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Omaha.
Omaha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Omaha
- The most common guest capacity trend in Omaha vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Omaha STR market, accounting for 70.0% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Omaha.
- On average, properties in Omaha are equipped to host 5.3 guests.
Omaha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Omaha
- The most common availability pattern in Omaha falls within the 91-180 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Omaha (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Omaha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
16.7% of total
2 Nights
21 listings
70% of total
4-6 Nights
1 listings
3.3% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Omaha is 2 Nights, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Omaha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 70% of Omaha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (70%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Omaha.
Omaha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
17.2% of total
Moderate
4 listings
13.8% of total
Firm
8 listings
27.6% of total
Strict
12 listings
41.4% of total
Cancellation Policy Insights for Omaha
- The prevailing Airbnb cancellation policy trend in Omaha is Strict, used by 41.4% of listings.
- A majority (69.0%) of hosts in Omaha utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.4% market standard in Omaha.
- With 41.4% using Strict terms, this is a viable option in Omaha, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Omaha.
Omaha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Omaha
- The overall average booking lead time for vacation rentals in Omaha is 46 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Omaha.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Omaha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Omaha (2025)
Amenity Prevalence
Amenity Insights for Omaha
- Essential amenities in Omaha that guests expect include: Air conditioning, Refrigerator, Wifi, Hot water, Smoke alarm, Microwave, Fire extinguisher, TV, Heating, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Omaha: Air conditioning, Refrigerator, Wifi, Hot water, Smoke alarm, Microwave, Fire extinguisher, TV, Heating, Dishes and silverware.
- Prioritize adding missing essentials: Fire extinguisher, TV, Heating, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Omaha to stay competitive.
Omaha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Omaha
- The typical guest profile for Airbnb in Omaha consists of primarily domestic travelers (99%), often arriving from nearby Springfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Canada (0.5%).
- Top languages spoken are English (85.7%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Springfield and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Omaha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |
| Ponca | 37 | $2,914 | $368.88 | 33% |
| Eagle Rock | 54 | $2,874 | $239.48 | 40% |