Airbnb Market Analytics, Statistics and Data in North Little Rock, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North Little Rock? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North Little Rock:
How much do Airbnb hosts make on average per month in North Little Rock?
The short-term rental market in North Little Rock shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,577 per month
- Strong performing properties (top 25%) make $2,539 or more
- Best-in-class properties (top 10%) achieve $3,747+ monthly
- Entry-level properties (bottom 25%) typically earn around $857
Revenue Variations by Month
Occupancy Rates Throughout the Year in North Little Rock
The market in North Little Rock shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North Little Rock
Daily rates in North Little Rock vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $145 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in North Little Rock
Peak Season (June, March, July)
- Revenue peaks at $2292.88 per month
- Occupancy rates reach 52.38%
- Daily rates average $120.32
Shoulder Season
- Revenue averages $1834.70 per month
- Occupancy maintains 44.94%
- Daily rates hold at $114.83
Low Season (February, September, January)
- Revenue drops to $1395.27 per month
- Occupancy decreases to 34.85%
- Daily rates adjust to $110.43
Is it still profitable to do Airbnb in North Little Rock in 2025?
Yes! North Little Rock demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1835 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North Little Rock
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | Charming area with historic buildings, local shops, and restaurants. Attracts visitors interested in the local culture and history, making it a great spot for short-term rentals. | William J. Clinton Presidential Library, Arkansas Museum of Fine Arts, Riverfront Park, Historic Arkansas Museum, The Old Mill |
| Lakewood | Quiet and picturesque neighborhood near Lake Maumelle, known for outdoor activities and natural beauty. Perfect for guests seeking a peaceful retreat close to nature. | Lake Maumelle, The Big Dam Bridge, Pinnacle Mountain State Park, Parks and hiking trails, Boating and fishing opportunities |
| North Shore | Trendy lakeside area ideal for families and outdoor enthusiasts. Offers access to the Mississippi River and plenty of recreational activities. | North Shore Riverwalk, Gregory Park, Restaurants with river views, Fishing and boating, Nearby parks and nature trails |
| Park Hill | Established neighborhood with beautiful homes and a strong community feel. Attracts travelers looking for a residential vibe close to amenities. | Park Hill Shopping Center, Local cafes and shops, Community parks, Historic homes, Short drive to downtown attractions |
| Maumelle | Suburban area with easy access to both North Little Rock and Little Rock. Family-friendly with parks, golf courses, and a strong local community. | Maumelle Park, Rebsamen Golf Course, Lake Willastein, Local dining options, Annual community events |
| Argenta District | Revitalized neighborhood known for its arts scene and local food. Attractive to younger visitors and hipsters looking for unique experiences and nightlife. | Argenta Community Theater, Local breweries, Art galleries, The Arkansas Statehouse, Restaurants and nightlife |
| Riverdale | Upscale area with a mix of residential and commercial properties, offering easy access to shopping and dining. Ideal for business travelers and leisure guests alike. | Riverdale Shopping Center, Local parks, The Promenade at Chenal, Restaurants along the river, Close proximity to downtown areas |
| Old Mill | A scenic and historic site in North Little Rock, popular with photographers and couples. Great for guests seeking unique backdrops and peaceful surroundings. | The Old Mill, Access to the lake, Parks and nature trails, Picnic areas, Local art installations |
Do you need a license for Airbnb in North Little Rock?
We recommend checking directly with North Little Rock's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North Little Rock
Little House on the River
Entire Place • 1 bedroom
The Extended Comfort in North Little Rock
Entire Place • 4 bedrooms
Spacious Living, Peaceful Area - Allwood Cottage
Entire Place • 4 bedrooms
Baker Cottage - Luxury Downtown
Entire Place • 1 bedroom
Perfectly Located 3BD in Historic Park Hill
Entire Place • 3 bedrooms
Entire home! King Suite, Free Wifi/Netflix
Entire Place • 4 bedrooms
Top Performing Professional Hosts in North Little Rock
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Baker | 7 | $166,168 | 899 | 4.95/5.0 |
| Wesley | 4 | $95,537 | 1089 | 4.84/5.0 |
| Sleepover | 10 | $93,385 | 40 | 2.29/5.0 |
| Nightly | 3 | $74,462 | 59 | 4.91/5.0 |
| Julie | 3 | $62,764 | 215 | 4.97/5.0 |
| Scott | 3 | $59,786 | 322 | 4.83/5.0 |
| Chanae | 2 | $55,444 | 30 | 4.84/5.0 |
| Karen | 2 | $51,388 | 503 | 4.83/5.0 |
| Myranda | 1 | $51,086 | 187 | 4.97/5.0 |
| Becca | 1 | $45,877 | 241 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North Little Rock
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.7%), with house and apartment & condo properties comprising 87.4% of inventory
- Untapped potential in boutique & hotels segments (2.9% combined)
Room Capacity Distribution
Analysis of 103 properties in North Little Rock shows that 1 bedroom properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 1 bedroom (37.9%)
- Least common: 4 bedrooms (4.9%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in North Little Rock reveals that 4 guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 40.8% of the market.
Key Insights
- Most common capacity: 4 guests (21.4% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 40.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in North Little Rock, the most common availability pattern is 181-270 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.8% of properties).
Key Insights
- Most common availability window: 181-270 days (38.8%)
- Most common booking duration: 91-180 days (38.8%)
- Properties with high availability (180+ days): 75.7%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
51 listings
54.8% of total
2 Nights
23 listings
24.7% of total
3 Nights
4 listings
4.3% of total
4-6 Nights
2 listings
2.2% of total
7-29 Nights
3 listings
3.2% of total
30+ Nights
10 listings
10.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.5%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (10.8%) suggest a stable extended-stay market
- High market flexibility with 83.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
38% of total
Moderate
21 listings
26.6% of total
Firm
11 listings
13.9% of total
Strict
17 listings
21.5% of total
Key Insights
- Flexible is the preferred policy at 38.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 71 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 28 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in North Little Rock
Every property in North Little Rock comes standard with Wifi, Heating, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and DC (0.3%)
- English is the top language at 84%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Little Rock and Houston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North Little Rock. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $9,203 | $544.95 | 41% |
| Fountain Lake | 10 | $3,681 | $232.91 | 53% |
| Amity | 20 | $3,303 | $443.20 | 37% |
| Piney | 16 | $3,263 | $300.43 | 34% |
| Glenwood | 38 | $3,095 | $286.36 | 35% |
| Pearcy | 14 | $3,051 | $184.74 | 50% |
| Lake Hamilton | 82 | $2,960 | $290.50 | 35% |
| Royal | 92 | $2,937 | $262.97 | 33% |
| Greenville | 14 | $2,902 | $226.14 | 38% |
| Garland County | 93 | $2,864 | $253.22 | 36% |
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