North Little Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in North Little Rock in 2025? Explore comprehensive Airbnb analytics for North Little Rock, Arkansas, United States to uncover income potential. This 2025 STR market report for North Little Rock, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in North Little Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Little Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Little Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Little Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in North Little Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Little Rock is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Little Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $803, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Little Rock
North Little Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Little Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Little Rock:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Little Rock
Average Daily Rate (ADR) Airbnb Trends in North Little Rock (2025)
Effective short term rental pricing strategy in North Little Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Little Rock typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in North Little Rock
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Airbnb Seasonality Analysis & Trends in North Little Rock (2025)
Peak Season (June, May, July)
- Revenue averages $2,123 per month
- Occupancy rates average 47.6%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,789 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $115
Low Season (January, February, September)
- Revenue drops to average $1,448 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $113
Seasonality Insights for North Little Rock
- The Airbnb seasonality in North Little Rock shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Little Rock's highest earning potential, with monthly revenues capable of climbing to $2,257, occupancy reaching a high of 49.9%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,435, occupancy could drop to 35.8%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Little Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Little Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Little Rock (2025)
Exploring the top neighborhoods for short-term rentals in North Little Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown North Little Rock | A vibrant hub with a mix of dining, shopping, and entertainment options. It's close to the Arkansas River and attracts both tourists and locals. | Museum of Discovery, The Arkansas Inland Maritime Museum, North Little Rock's Riverfront Park, Dickey-Stephens Park, Broadway Bridge |
| Lakewood | A serene neighborhood centered around Lake Maumelle, ideal for families and those looking for outdoor activities. Great for hosting Airbnb guests seeking tranquility and nature. | Lake Maumelle, Lakewood Village Shopping, Golfing at Lakewood Golf & Country Club, Walking and biking trails, Wildlife watching |
| Argenta Historic District | An area known for its revitalized historic buildings and artsy vibe. Popular with locals and tourists who enjoy art and culture, this neighborhood is filled with unique shops and eateries. | Argenta Community Theater, Art galleries, Local breweries, The Argenta Farmers Market, Diverse dining options |
| Park Hill | A charming residential area with historic homes and a close-knit community feel. Great for hosting families or longer-term guests looking for comfort and accessibility to local amenities. | Park Hill Historic District, Local parks, Shopping centers, Community events, Museum of Automobiles |
| North Little Rock Riverfront | A picturesque area along the Arkansas River, perfect for leisurely strolls and enjoying scenic views. Attracts guests looking for outdoor activities and relaxation by the water. | The Riverwalk, Bradbury Art Museum, Coolidge Park, Civic Center, Fishing and boating opportunities |
| Rolling Hills | A suburban neighborhood that offers a mix of tranquility and proximity to city amenities. Ideal for families and business travelers who need a peaceful retreat. | Local parks, Shopping and dining options nearby, Community events, Access to public transit, Recreational activities |
| Maumelle | Just a short drive from North Little Rock, Maumelle is a growing suburb with great amenities, parks, and a family-friendly atmosphere. Attracts guests seeking a quieter setting with easy access to urban centers. | Maumelle Park, Maumelle Country Club, Local hiking trails, Shopping centers, Family-friendly attractions |
| Sherwood | This nearby suburb is known for its quiet neighborhoods and family-oriented environment. It's perfect for Airbnb hosts looking to cater to families and visitors needing easy access to both North Little Rock and Little Rock. | Mildred B. Cooper Memorial Chapel, Sherwood Forest, Local parks, Dining options, Community events |
Understanding Airbnb License Requirements & STR Laws in North Little Rock (2025)
While North Little Rock, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Little Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in North Little Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Little Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Extended Comfort in North Little Rock
Entire Place • 4 bedrooms
Little House on the River
Entire Place • 1 bedroom
Perfectly Located 3BD in Historic Park Hill
Entire Place • 3 bedrooms
Entire home! King Suite, Free Wifi/Netflix
Entire Place • 4 bedrooms
Baker Cottage - Luxury Downtown
Entire Place • 1 bedroom
Argenta *No Cleaning Fee* Maple and Main
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Little Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Little Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Baker | 7 | $168,437 | 899 | 4.95/5.0 |
| Sleepover | 10 | $120,580 | 40 | 2.29/5.0 |
| Wesley | 4 | $98,650 | 1089 | 4.84/5.0 |
| Julie | 3 | $61,676 | 215 | 4.97/5.0 |
| Nightly | 3 | $56,585 | 59 | 4.91/5.0 |
| Karen | 2 | $54,191 | 503 | 4.83/5.0 |
| Chanae | 2 | $53,191 | 30 | 4.84/5.0 |
| Scott | 3 | $51,240 | 322 | 4.83/5.0 |
| Myranda | 1 | $48,166 | 187 | 4.97/5.0 |
| Becca | 1 | $47,870 | 241 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Little Rock.
Dive Deeper: Advanced North Little Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Little Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Little Rock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Little Rock
- The North Little Rock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Little Rock, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
North Little Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Little Rock
- The dominant room capacity in North Little Rock is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in North Little Rock, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Little Rock.
North Little Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Little Rock
- The most common guest capacity trend in North Little Rock vacation rentals is listings accommodating 4 guests (21.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the North Little Rock STR market, accounting for 39.8% of listings.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Little Rock.
- On average, properties in North Little Rock are equipped to host 3.8 guests.
North Little Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Little Rock
- The most common availability pattern in North Little Rock falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Little Rock (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Little Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
53.1% of total
2 Nights
21 listings
21.4% of total
3 Nights
3 listings
3.1% of total
4-6 Nights
3 listings
3.1% of total
7-29 Nights
7 listings
7.1% of total
30+ Nights
12 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in North Little Rock is 1 Night, adopted by 53.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the North Little Rock Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in North Little Rock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.1% of North Little Rock hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Little Rock.
North Little Rock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
39.8% of total
Moderate
21 listings
25.3% of total
Firm
11 listings
13.3% of total
Strict
18 listings
21.7% of total
Cancellation Policy Insights for North Little Rock
- The prevailing Airbnb cancellation policy trend in North Little Rock is Flexible, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.1%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.8% market standard in North Little Rock.
- Regularly review your cancellation policy against competitors and market demand shifts in North Little Rock.
North Little Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Little Rock
- The overall average booking lead time for vacation rentals in North Little Rock is 45 days.
- Guests book furthest in advance for stays during April (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in North Little Rock.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these North Little Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Little Rock (2025)
Amenity Prevalence
Amenity Insights for North Little Rock
- Essential amenities in North Little Rock that guests expect include: Air conditioning, Heating, Wifi, Hot water, Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Little Rock: Air conditioning, Heating, Wifi, Hot water, Smoke alarm, TV, Free parking on premises.
- Prioritize adding missing essentials: Hot water, Smoke alarm, TV, Free parking on premises.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Little Rock to stay competitive.
North Little Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Little Rock
- The typical guest profile for Airbnb in North Little Rock consists of primarily domestic travelers (98%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and DC (0.5%).
- Top languages spoken are English (79.7%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Little Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |
| Amity | 20 | $2,983 | $423.65 | 36% |
| Pearcy | 14 | $2,877 | $187.10 | 49% |
| Lake Hamilton | 77 | $2,850 | $284.36 | 34% |
| Glenwood | 38 | $2,787 | $290.58 | 34% |
| Greenville | 14 | $2,664 | $236.81 | 36% |
| Royal | 97 | $2,660 | $266.60 | 32% |
| Pangburn | 20 | $2,626 | $207.69 | 42% |