Murfreesboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Murfreesboro in 2025? Explore comprehensive Airbnb analytics for Murfreesboro, Arkansas, United States to uncover income potential. This 2025 STR market report for Murfreesboro, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Murfreesboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murfreesboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murfreesboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murfreesboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Murfreesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murfreesboro is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murfreesboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,199+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,793 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,070, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murfreesboro
Murfreesboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murfreesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murfreesboro:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murfreesboro
Average Daily Rate (ADR) Airbnb Trends in Murfreesboro (2025)
Effective short term rental pricing strategy in Murfreesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murfreesboro typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $327+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Murfreesboro
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Airbnb Seasonality Analysis & Trends in Murfreesboro (2025)
Peak Season (March, June, July)
- Revenue averages $2,892 per month
- Occupancy rates average 46.8%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,162 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $188
Low Season (January, February, November)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $179
Seasonality Insights for Murfreesboro
- The Airbnb seasonality in Murfreesboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murfreesboro's highest earning potential, with monthly revenues capable of climbing to $2,969, occupancy reaching a high of 50.8%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,177, occupancy could drop to 17.4%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murfreesboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murfreesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murfreesboro (2025)
Exploring the top neighborhoods for short-term rentals in Murfreesboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Murfreesboro | The vibrant heart of Murfreesboro featuring local shops, restaurants, and cultural attractions. Ideal for guests looking to experience the local lifestyle and community events. | Historic Courthouse, Murfreesboro Art Gallery, Local Cafes, Annual Festivals, Farmers Market |
| Lake Greeson | A popular destination for outdoor enthusiasts, Lake Greeson offers beautiful waterfront views and recreational activities. Perfect for families and those seeking a relaxing getaway in nature. | Fishing and Boating, Hiking Trails, Picnic Areas, Scenic Views, Wildlife Watching |
| Murfreesboro City Park | A well-maintained park providing a serene environment for relaxation and family gatherings. It attracts visitors interested in outdoor leisure activities. | Walking Trails, Playgrounds, Pavilions, Sporting Facilities, Community Events |
| Historic Downtown District | Offers a glimpse into the region's rich history with its quaint shops and historical landmarks. Great for tourists interested in history and culture. | Historic Landmarks, Unique Shops, Local Restaurants, Cultural Events, Art Exhibitions |
| Murfreesboro Community Center | A hub for local events and activities, this area attracts guests looking for family-friendly entertainment and social gatherings. | Fitness Programs, Community Events, Art Classes, Theaters |
| Nearby Natural Areas | The surrounding natural areas offer breathtaking views and outdoor activities, appealing to nature lovers and adventure seekers. | Hiking Trails, Biking Routes, Picnic Spots, Scenic Drives |
| Dining District | This area is known for its diverse culinary scene, attracting food enthusiasts who want to experience local cuisine and dining options. | Local Restaurants, Food Festivals, Coffee Shops, Brewery Tours |
| Local Wineries and Vineyards | For those interested in wine tasting and vineyard tours, this area provides a unique experience that appeals to visitors looking for something different. | Wine Tastings, Vineyard Tours, Picnic Areas, Special Events |
Understanding Airbnb License Requirements & STR Laws in Murfreesboro (2025)
While Murfreesboro, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murfreesboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murfreesboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murfreesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded 3 bedroom Riverfront Cabin on 5 acres
Entire Place • 3 bedrooms
My Sisters Cabin
Entire Place • 3 bedrooms
River House with Hot Tub
Entire Place • 4 bedrooms
Mt Moriah Lodge/ Wedding Venue
Entire Place • 5 bedrooms
3 Bedroom Home Pool 2 Miles to Crater of Diamonds
Entire Place • 3 bedrooms
Manor on the Lil Mo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murfreesboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murfreesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Devon Allan | 13 | $98,269 | 156 | 4.45/5.0 |
| Scott | 1 | $83,042 | 46 | 4.93/5.0 |
| Cynthia | 2 | $74,243 | 56 | 4.81/5.0 |
| Angie And Ricky | 3 | $74,043 | 454 | 4.99/5.0 |
| Nicole | 3 | $68,636 | 112 | 4.87/5.0 |
| Caddo River Realty | 2 | $64,035 | 71 | 4.84/5.0 |
| April | 1 | $56,987 | 64 | 4.97/5.0 |
| Kirsten | 1 | $53,639 | 30 | 5.00/5.0 |
| Curtis | 2 | $53,017 | 76 | 4.94/5.0 |
| Evolve | 2 | $47,264 | 164 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murfreesboro.
Dive Deeper: Advanced Murfreesboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murfreesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurfreesboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murfreesboro
- The Murfreesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murfreesboro, Outdoor/Unique properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, unique stays (combined 6.8%) offer potential for unique stay experiences.
Murfreesboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murfreesboro
- The dominant room capacity in Murfreesboro is 3 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in Murfreesboro, indicating a high concentration in these sizes.
- A significant 43.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murfreesboro.
Murfreesboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murfreesboro
- The most common guest capacity trend in Murfreesboro vacation rentals is listings accommodating 8+ guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murfreesboro STR market, accounting for 63.8% of listings.
- 67.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murfreesboro.
- On average, properties in Murfreesboro are equipped to host 6.0 guests.
Murfreesboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murfreesboro
- The most common availability pattern in Murfreesboro falls within the 181-270 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murfreesboro (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murfreesboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
44.8% of total
2 Nights
21 listings
36.2% of total
3 Nights
1 listings
1.7% of total
30+ Nights
10 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Murfreesboro is 1 Night, adopted by 44.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Murfreesboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Murfreesboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.8% of Murfreesboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murfreesboro.
Murfreesboro Airbnb Cancellation Policy Trends Analysis (2025)
Limited
2 listings
3.4% of total
Super Strict 30 Days
1 listings
1.7% of total
Flexible
12 listings
20.7% of total
Moderate
9 listings
15.5% of total
Firm
17 listings
29.3% of total
Strict
17 listings
29.3% of total
Cancellation Policy Insights for Murfreesboro
- The prevailing Airbnb cancellation policy trend in Murfreesboro is Firm, used by 29.3% of listings.
- A majority (58.6%) of hosts in Murfreesboro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.3% market standard in Murfreesboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Murfreesboro.
Murfreesboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murfreesboro
- The overall average booking lead time for vacation rentals in Murfreesboro is 32 days.
- Guests book furthest in advance for stays during October (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Murfreesboro.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Murfreesboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murfreesboro (2025)
Amenity Prevalence
Amenity Insights for Murfreesboro
- Essential amenities in Murfreesboro that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murfreesboro: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murfreesboro to stay competitive.
Murfreesboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murfreesboro
- The typical guest profile for Airbnb in Murfreesboro consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Australia (0.3%).
- Top languages spoken are English (84.4%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murfreesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 12 | $8,970 | $623.70 | 43% |
| McCurtain County | 85 | $5,361 | $516.35 | 36% |
| Broken Bow | 2,614 | $4,796 | $445.30 | 37% |
| Piney | 17 | $4,364 | $442.63 | 35% |
| Hochatown | 17 | $4,139 | $410.62 | 34% |
| Lake Hamilton | 73 | $3,435 | $337.19 | 35% |
| broken bow | 10 | $3,413 | $522.31 | 25% |
| Fountain Lake | 10 | $2,999 | $265.66 | 41% |
| Glenwood | 42 | $2,978 | $345.96 | 33% |
| Garland County | 100 | $2,969 | $300.73 | 35% |