Airbnb Market Analytics, Statistics and Data in Mountain Home, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mountain Home? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mountain Home:
How much do Airbnb hosts make on average per month in Mountain Home?
The short-term rental market in Mountain Home shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,837 per month
- Strong performing properties (top 25%) make $3,333 or more
- Best-in-class properties (top 10%) achieve $4,998+ monthly
- Entry-level properties (bottom 25%) typically earn around $854
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mountain Home
The market in Mountain Home shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mountain Home
Daily rates in Mountain Home vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $226 or more
- Best-in-class properties (top 10%) pull in $338+ per night
- Entry-level properties (bottom 25%) earn around $122
Daily Rate Variations by Month
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Seasonality patterns in Mountain Home
Peak Season (June, July, May)
- Revenue peaks at $3891.43 per month
- Occupancy rates reach 51.31%
- Daily rates average $206.48
Shoulder Season
- Revenue averages $2518.59 per month
- Occupancy maintains 34.34%
- Daily rates hold at $196.71
Low Season (February, September, January)
- Revenue drops to $1368.24 per month
- Occupancy decreases to 22.13%
- Daily rates adjust to $187.56
Is it still profitable to do Airbnb in Mountain Home in 2025?
Yes! Mountain Home demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $2519 and The market's 118 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mountain Home
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Mountain Home | The vibrant heart of the city, offering dining, shopping, and local events. Ideal for guests looking to experience the local culture and community. | Twin Lakes Food Bank, Mountain Home History Museum, Hometown Pizza, Local Farmers Market |
| Bull Shoals Lake | A beautiful lake area known for outdoor activities such as fishing, boating, and hiking. Perfect for nature lovers and those seeking a tranquil getaway. | Bull Shoals State Park, Bull Shoals Lake, Hiking Trails, Fishing Spots |
| Norfork Lake | Another serene lake destination that attracts tourists for its recreational opportunities. Great for families and groups looking for waterfront fun. | Norfork Lake, Norfork Dam, Picnic Areas, Water Sports |
| Cotter | A charming small town famous for its fishing opportunities. Attracts anglers and families who want a quiet retreat near water. | White River, Cotter Bridge, Fishing Access Points, Historic Cotter |
| Flippin | A growing area with a mix of rural charm and modern amenities. Ideal for visitors looking to explore the Ozarks. | Flippin Park, Local Shops, Ozark Heritage Museum, Nearby Hiking Trails |
| Gassville | A quiet city with access to outdoor activities. Great for those looking to escape the hustle and bustle. | Gassville Park, Fishing Access, Local Restaurants, Scenic Views |
| Mountain Home Air Force Base Area | A hub for military personnel and their families, offering convenient lodging for those visiting the base or attending events. | Base Amenities, Local Support Services, Community Events |
| Ozark National Forest | A vast forest area offering hiking, camping, and stunning natural beauty. Perfect for guests who appreciate the outdoors and adventure. | Ozark National Forest trails, Scenic Overlooks, Wildlife Viewing, Campgrounds |
Do you need a license for Airbnb in Mountain Home?
We recommend checking directly with Mountain Home's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mountain Home
Luxury Lakeview Lodge Sleeps 30 with Heated Pool.
Entire Place • 8 bedrooms
Breathtaking Lake Views! Luxury 12 acre estate
Entire Place • 5 bedrooms
NEW! Spacious Lux Cabin 4 bd 3 bth with Lake views
Entire Place • 4 bedrooms
My Sweet Mtn. Home -Guest House w/ Pool & Hot Tub!
Entire Place • 6 bedrooms
Serene Lakefront Mountain Home Getaway w/ Atrium!
Entire Place • 4 bedrooms
The Liechti Lake House (lick-tea)
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mountain Home
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 26 | $711,059 | 561 | 4.80/5.0 |
| Hilary | 2 | $295,403 | 68 | 4.92/5.0 |
| Dylan | 9 | $133,909 | 39 | 2.69/5.0 |
| Walt | 6 | $121,749 | 276 | 4.98/5.0 |
| Megan | 2 | $113,754 | 133 | 4.95/5.0 |
| Branislava | 1 | $91,516 | 26 | 4.96/5.0 |
| Karla | 10 | $82,412 | 455 | 4.97/5.0 |
| Fish And Fiddle Resort | 9 | $71,426 | 40 | 3.89/5.0 |
| Douglas | 1 | $63,135 | 28 | 4.93/5.0 |
| Darren | 2 | $61,641 | 31 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mountain Home
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and outdoor & mobile properties comprising 75.4% of inventory
- Strong specialty sector (27.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (4.2% combined)
Room Capacity Distribution
Analysis of 118 properties in Mountain Home shows that 2 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 54.2% of all listings.
Key Insights
- Most common: 2 bedrooms (28.8%)
- Least common: 5+ bedrooms (7.6%)
- Market concentration: 54.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 118 properties in Mountain Home reveals that 8+ guests properties dominate the market, representing 40.7% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 62.7% of the market.
Key Insights
- Most common capacity: 8+ guests (40.7% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 62.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 118 properties in Mountain Home, the most common availability pattern is 271-366 days (45.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (45.8%)
- Most common booking duration: 31-90 days (33.9%)
- Properties with high availability (180+ days): 78.0%
- Properties with long-term bookings (180+ days): 22.9%
Minimum Stay Distributions
1 Night
21 listings
19.6% of total
2 Nights
67 listings
62.6% of total
3 Nights
10 listings
9.3% of total
30+ Nights
9 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 91.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
20.6% of total
Moderate
24 listings
22.4% of total
Firm
13 listings
12.1% of total
Strict
48 listings
44.9% of total
Key Insights
- Strict is the preferred policy at 44.9% of listings
- The market shows a balanced distribution between guest-friendly (43.0%) and strict (57.0%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 12.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Jun, averaging 84 days
- Shortest booking windows are in Jan, Sep, Mar, averaging 29 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Mountain Home
Below is the distribution of amenities across listings in Mountain Home:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.3% of total guests, indicating a dominant local market share.
- Primary international markets: China (0.1%) and Canada (0.1%)
- English is the top language at 94.5%, followed by Spanish (3.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Little Rock and Jonesboro markets
- Develop localized content for China and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mountain Home. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,615 | $434.05 | 55% |
| Hollister | 203 | $4,922 | $384.99 | 45% |
| Kimberling City | 235 | $4,121 | $366.70 | 37% |
| Flippin | 31 | $3,739 | $257.27 | 44% |
| Kirbyville | 16 | $3,280 | $266.64 | 39% |
| Cape Fair | 12 | $3,084 | $273.50 | 35% |
| Eagle Rock | 54 | $3,008 | $236.53 | 43% |
| Branson West | 227 | $2,895 | $204.11 | 47% |
| Omaha | 31 | $2,886 | $195.98 | 49% |
| Ponca | 37 | $2,883 | $363.66 | 33% |
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