Morrilton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Morrilton in 2025? Explore comprehensive Airbnb analytics for Morrilton, Arkansas, United States to uncover income potential. This 2025 STR market report for Morrilton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Morrilton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morrilton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morrilton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morrilton (2025)
Understanding the monthly revenue variations for Airbnb listings in Morrilton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morrilton is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morrilton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,057+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,267 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,039, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morrilton
Morrilton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morrilton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morrilton:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morrilton
Average Daily Rate (ADR) Airbnb Trends in Morrilton (2025)
Effective short term rental pricing strategy in Morrilton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morrilton typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Morrilton
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Airbnb Seasonality Analysis & Trends in Morrilton (2025)
Peak Season (April, June, May)
- Revenue averages $3,371 per month
- Occupancy rates average 39.1%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,683 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $190
Low Season (January, February, December)
- Revenue drops to average $1,607 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $192
Seasonality Insights for Morrilton
- The Airbnb seasonality in Morrilton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morrilton's highest earning potential, with monthly revenues capable of climbing to $3,522, occupancy reaching a high of 48.2%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,278, occupancy could drop to 23.0%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morrilton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morrilton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morrilton (2025)
Exploring the top neighborhoods for short-term rentals in Morrilton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morrilton | The heart of Morrilton, featuring local shops, restaurants, and cultural sites. Ideal for visitors wanting to explore the city's history and activities within walking distance. | Historic Downtown District, Art Galleries, Local Restaurants, Conway County Courthouse |
| Petit Jean State Park | A popular natural destination with hiking trails, scenic views, and outdoor activities. Great for nature lovers and families looking for a relaxing getaway. | Petit Jean Mountain, Mather Lodge, Cedar Falls, Hiking Trails, Scenic Overlooks |
| Morrilton Recreation Center | A family-friendly area with parks and recreational facilities, making it attractive for those traveling with children or seeking outdoor activities. | Recreation Center, Public Parks, Sports Facilities, Picnic Areas |
| Morrilton Historic District | This area is rich in history with well-preserved architecture and local landmarks. Ideal for visitors interested in history and culture. | Historic Buildings, Local Museums, Walking Tours |
| Lake Dardanelle State Park | A scenic lakeside area that appeals to fishing enthusiasts and those who enjoy water-based activities. Families and outdoor adventurers will find plenty to do here. | Fishing, Boating, Hiking Trails, Birdwatching, Picnic Areas |
| Morrilton Farmers Market | A vibrant community market that attracts both locals and tourists. Ideal for those looking for fresh produce and local goods, enhancing the local experience. | Farmers Market Stalls, Local Produce, Community Events |
| Nearby Conway | Just a short drive from Morrilton, Conway is a larger city with more attractions, shopping, and dining options, making it suitable for visitors who want a mix of small-town charm and city amenities. | UCA Campus, Conway Downtown, Shopping Malls, Cultural Events |
| Museums and Theaters | Morrilton offers a variety of cultural experiences including local museums and theaters, making it attractive for those interested in arts and entertainment. | Local Theatres, Cultural Festivals, Art Exhibitions |
Understanding Airbnb License Requirements & STR Laws in Morrilton (2025)
While Morrilton, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morrilton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morrilton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morriltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paw Paw Tree Estate with Guest House Petit Jean Mt
Entire Place • 6 bedrooms
Petit Jean Cliffside Retreat
Entire Place • 5 bedrooms
Petit Jean Mountain Get-Away
Entire Place • 2 bedrooms
Winter Discount! Serene Mountaintop Retreat
Entire Place • 3 bedrooms
StAy Frame at Petit Jean State Park - Cozy Cabin
Entire Place • 2 bedrooms
Seven Hollows A-Frame on Petit Jean Mountain
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morrilton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morrilton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bear-Gwen | 3 | $131,933 | 97 | 4.88/5.0 |
| Mark | 9 | $125,404 | 140 | 4.95/5.0 |
| Deanne | 3 | $120,915 | 412 | 4.99/5.0 |
| Sarah | 1 | $64,164 | 169 | 4.99/5.0 |
| Jodi | 2 | $60,733 | 228 | 4.91/5.0 |
| Rebecca | 1 | $54,771 | 13 | 5.00/5.0 |
| Eleanor | 1 | $47,382 | 124 | 4.96/5.0 |
| Stacie And Ryan | 1 | $45,801 | 102 | 4.90/5.0 |
| Emily | 1 | $39,007 | 59 | 4.92/5.0 |
| Mary Ruth | 1 | $36,280 | 183 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morrilton.
Dive Deeper: Advanced Morrilton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morrilton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorrilton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morrilton
- The Morrilton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morrilton, Outdoor/Unique properties are the most common (45.9%), reflecting the local real estate landscape.
- Houses represent a significant 45.9% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 8.1%) offer potential for unique stay experiences.
Morrilton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morrilton
- The dominant room capacity in Morrilton is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Morrilton, indicating a high concentration in these sizes.
- A significant 48.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morrilton.
Morrilton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morrilton
- The most common guest capacity trend in Morrilton vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Morrilton STR market, accounting for 54.0% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morrilton.
- On average, properties in Morrilton are equipped to host 5.2 guests.
Morrilton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morrilton
- The most common availability pattern in Morrilton falls within the 181-270 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morrilton (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morrilton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
22.2% of total
2 Nights
26 listings
72.2% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Morrilton is 2 Nights, adopted by 72.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Morrilton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.2% of Morrilton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morrilton.
Morrilton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27.8% of total
Moderate
11 listings
30.6% of total
Firm
4 listings
11.1% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Morrilton
- The prevailing Airbnb cancellation policy trend in Morrilton is Moderate, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Morrilton.
- With 30.6% using Strict terms, this is a viable option in Morrilton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morrilton.
Morrilton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morrilton
- The overall average booking lead time for vacation rentals in Morrilton is 56 days.
- Guests book furthest in advance for stays during April (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Morrilton.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Morrilton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morrilton (2025)
Amenity Prevalence
Amenity Insights for Morrilton
- Essential amenities in Morrilton that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morrilton: Air conditioning.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morrilton to stay competitive.
Morrilton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morrilton
- The typical guest profile for Airbnb in Morrilton consists of primarily domestic travelers (99%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Georgia (0.3%).
- Top languages spoken are English (85.6%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morrilton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Kimberling City | 231 | $3,610 | $327.84 | 36% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |
| Amity | 20 | $2,983 | $423.65 | 36% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |
| Ponca | 37 | $2,914 | $368.88 | 33% |