Mena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Mena in 2025? Explore comprehensive Airbnb analytics for Mena, Arkansas, United States to uncover income potential. This 2025 STR market report for Mena, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 181 active listings.
Whether you're considering an Airbnb investment in Mena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mena (2025)
Understanding the monthly revenue variations for Airbnb listings in Mena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mena is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,744+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,324 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $658, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mena
Mena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mena:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mena
Average Daily Rate (ADR) Airbnb Trends in Mena (2025)
Effective short term rental pricing strategy in Mena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mena typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Mena
Get Live Mena Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mena (2025)
Peak Season (October, March, June)
- Revenue averages $2,329 per month
- Occupancy rates average 41.0%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,735 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $173
Low Season (January, February, September)
- Revenue drops to average $1,350 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $173
Seasonality Insights for Mena
- The Airbnb seasonality in Mena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mena's highest earning potential, with monthly revenues capable of climbing to $2,460, occupancy reaching a high of 46.2%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,242, occupancy could drop to 25.6%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mena (2025)
Exploring the top neighborhoods for short-term rentals in Mena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mena Downtown | Charming downtown area with historic buildings, shops, and restaurants. A great location for visitors wanting to experience local culture and events. | Mena Art Gallery, Historic Mena Theatre, Local Cafes, Mena Depot, Cascades Mountain Park |
| Cedar Lake | A beautiful natural lake area popular for fishing, boating, and outdoor activities. Ideal for nature lovers and families. | Cedar Lake, Mena Park, Fishing spots, Camping areas, Hiking trails |
| Winding Stair Mountain | A scenic area with stunning mountain views and outdoor recreational opportunities. Great for hikers and outdoor enthusiasts. | Winding Stair Mountain Nature Trail, Ouachita National Forest, Scenic views, Wildlife watching |
| Queen Wilhelmina State Park | A state park known for its beautiful landscapes and outdoor activities. Attracts visitors for hiking, camping, and scenic views. | Queen Wilhelmina Lodge, Scenic drives, Hiking Trails, Campgrounds |
| Rich Mountain | Part of the Ouachita National Forest, Rich Mountain offers access to beautiful nature and trails, making it perfect for adventure seekers. | Rich Mountain Trailhead, Scenic vistas, Ouachita National Forest access, Wildlife |
| Mena Golf Course | A well-kept golf course that attracts golfing enthusiasts. Offers a pleasant setting and recreational opportunities. | Golfing experiences, Clubhouse, Golf tournaments, Scenic views of the course |
| Local Vineyards | The Mena area has local vineyards and wineries that provide tours and tastings, appealing to wine lovers and tourists. | Vineyard tours, Wine tastings, Scenic vineyard views, Local farm shops |
| Mena Skate Park | An urban skate park that attracts younger crowds and families, ideal for youth-centric events and activities. | Skateboarding, Community events, Family-friendly activities, Parks nearby |
Understanding Airbnb License Requirements & STR Laws in Mena (2025)
While Mena, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Mena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Menabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeview | Hot Tub | Kayak/Fish | ATV Trails
Entire Place • 6 bedrooms
Lakeside Cabin HotTub | Kayak/Fish | AtvTrls
Entire Place • 3 bedrooms
Mtn Cabin Lake Hot Tub | Kayak | Fish | AtvTrls
Entire Place • 2 bedrooms
Secluded Cabin In Wolfpen Gap-Bear Mountain
Entire Place • 4 bedrooms
Back Roads Barn
Entire Place • 4 bedrooms
Mtn Cabin Lake Hot Tub | Kayak | Fish | AtvTrls
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bethesda Lake Resort And Cabin | 8 | $417,304 | 588 | 4.97/5.0 |
| Black Bear | 4 | $120,737 | 101 | 4.94/5.0 |
| Alicia | 3 | $115,034 | 292 | 5.00/5.0 |
| Scott | 16 | $93,422 | 114 | 4.96/5.0 |
| Vivian | 2 | $74,266 | 136 | 4.94/5.0 |
| Cathy | 3 | $72,236 | 181 | 4.96/5.0 |
| Richard At Raspberry | 3 | $63,520 | 549 | 4.78/5.0 |
| Cozy Lodging LLC | 1 | $59,866 | 43 | 4.95/5.0 |
| Linda | 5 | $59,127 | 146 | 4.97/5.0 |
| Gustavo | 2 | $53,987 | 16 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mena.
Dive Deeper: Advanced Mena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mena
- The Mena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 181 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mena, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 7.2%) offer potential for unique stay experiences.
Mena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mena
- The dominant room capacity in Mena is 1 bedroom listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Mena, indicating a high concentration in these sizes.
- A significant 36.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mena.
Mena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mena
- The most common guest capacity trend in Mena vacation rentals is listings accommodating 8+ guests (28.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mena STR market, accounting for 51.4% of listings.
- 53.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mena.
- On average, properties in Mena are equipped to host 5.4 guests.
Mena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mena
- The most common availability pattern in Mena falls within the 271-366 days range, representing 64.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mena (48.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
41.6% of total
2 Nights
80 listings
44.9% of total
3 Nights
1 listings
0.6% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
22 listings
12.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mena is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Mena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.4%) caters to monthly stays (30+ nights) in Mena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Mena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mena.
Mena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
58 listings
34.1% of total
Moderate
39 listings
22.9% of total
Firm
42 listings
24.7% of total
Strict
31 listings
18.2% of total
Cancellation Policy Insights for Mena
- The prevailing Airbnb cancellation policy trend in Mena is Flexible, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.1% market standard in Mena.
- Regularly review your cancellation policy against competitors and market demand shifts in Mena.
Mena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mena
- The overall average booking lead time for vacation rentals in Mena is 35 days.
- Guests book furthest in advance for stays during October (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Mena.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Mena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mena (2025)
Amenity Prevalence
Amenity Insights for Mena
- Essential amenities in Mena that guests expect include: Air conditioning, Free parking on premises, Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mena: Air conditioning, Free parking on premises, Heating, TV, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Heating, TV, Smoke alarm.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mena to stay competitive.
Mena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mena
- The typical guest profile for Airbnb in Mena consists of primarily domestic travelers (99%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Spain (0.3%).
- Top languages spoken are English (85.7%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 15 | $5,848 | $523.46 | 39% |
| McCurtain County | 87 | $4,284 | $458.81 | 37% |
| Broken Bow | 2,666 | $3,907 | $404.85 | 37% |
| Hochatown | 16 | $3,760 | $396.76 | 34% |
| Wilburton | 17 | $3,233 | $282.49 | 38% |
| broken bow | 12 | $3,031 | $497.85 | 24% |
| Piney | 16 | $2,840 | $318.49 | 33% |
| Coweta | 13 | $2,814 | $457.29 | 43% |
| West Fork | 10 | $2,628 | $193.37 | 42% |
| Pearcy | 13 | $2,599 | $187.78 | 48% |