Airbnb Market Analytics, Statistics and Data in Mena, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mena:
How much do Airbnb hosts make on average per month in Mena?
The short-term rental market in Mena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,712 per month
- Strong performing properties (top 25%) make $2,927 or more
- Best-in-class properties (top 10%) achieve $4,590+ monthly
- Entry-level properties (bottom 25%) typically earn around $806
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mena
The market in Mena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mena
Daily rates in Mena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $142 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $290+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Mena
Peak Season (June, October, March)
- Revenue peaks at $2974.30 per month
- Occupancy rates reach 46.73%
- Daily rates average $181.26
Shoulder Season
- Revenue averages $2175.89 per month
- Occupancy maintains 34.89%
- Daily rates hold at $169.00
Low Season (August, September, January)
- Revenue drops to $1309.50 per month
- Occupancy decreases to 27.14%
- Daily rates adjust to $160.65
Is it still profitable to do Airbnb in Mena in 2025?
Yes! Mena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2176 and The market's 160 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mena Downtown | The historic downtown area of Mena is charming and hosts various shops, restaurants, and local events. Its appeal is enhanced by scenic views and accessibility to local attractions. | Mena Downtown Historic District, Pete's Place, Mena Art Gallery, Lodging and Camping at Wolf Pen Gap, Mena Depot Museum |
| Wolfe Pen Gap | Known for its outdoor recreational activities, Wolfe Pen Gap is a popular destination for ATV riders and outdoor enthusiasts, making it ideal for vacation rentals. | Wolf Pen Gap ATV Trail, Ouachita National Forest, Lake Wilhelmina, Horseback riding, Fishing locations |
| Rich Mountain | This area is great for nature lovers, offering beautiful scenery and diverse wildlife. The proximity to hiking trails increases its attractiveness. | Rich Mountain, Cossatot River State Park, Scenic hikes, Birdwatching, Nature photography opportunities |
| Board Camp Crystal Mine | A unique mining area where visitors search for quartz crystals. The novelty of crystal hunting draws tourists seeking unique experiences. | Board Camp Crystal Mine, Crystal digging, Unique gift shop, Nature trails, Family-friendly activities |
| Mena State Park | A natural park with scenic beauty, Mena State Park attracts families and nature enthusiasts, making it a great spot for Airbnb rentals. | Mena State Park, Picnic areas, Hiking trails, Wildlife watching, Outdoor adventures |
| Cossatot River | Renowned for its whitewater rafting and kayaking opportunities, the Cossatot River area appeals to adventure seekers and nature lovers. | Cossatot River State Park, Kayaking, Camping, Fishing, Hiking trails |
| Lake Wilhelmina | A beautiful lake area popular for fishing, boating, and picnics. Its serene environment makes it attractive for peaceful getaways. | Lake Wilhelmina, Fishing spots, Boating activities, Picnic areas, Scenic views |
| Queen Wilhelmina State Park | Famous for its lodge and breathtaking views, this park attracts visitors seeking relaxation and stunning natural scenery. | Queen Wilhelmina Lodge, Scenic overlook, Hiking trails, Wildflowers in spring, Camping areas |
Do you need a license for Airbnb in Mena?
We recommend checking directly with Mena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mena
Lakeside Cabin HotTub | Kayak/Fish | AtvTrls
Entire Place • 3 bedrooms
Lakeview | Hot Tub | Kayak/Fish | ATV Trails
Entire Place • 6 bedrooms
Spacious Getaway By Wolf Pen Gap: 15 Acres + Pool!
Entire Place • 4 bedrooms
Running Water Cabin at Big Fork
Entire Place • 3 bedrooms
Back Roads Barn
Entire Place • 4 bedrooms
Bear Creek Cabin
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bethesda Lake Resort And Cabin | 8 | $432,601 | 588 | 4.97/5.0 |
| Julie | 3 | $120,654 | 51 | 4.99/5.0 |
| Black Bear | 4 | $115,582 | 99 | 4.94/5.0 |
| Alicia | 3 | $111,265 | 292 | 5.00/5.0 |
| Evolve | 1 | $91,069 | 12 | 4.75/5.0 |
| Gmg | 2 | $85,749 | 14 | 4.90/5.0 |
| Linda | 5 | $81,293 | 140 | 4.96/5.0 |
| Cathy | 3 | $78,493 | 179 | 4.96/5.0 |
| Vivian | 2 | $76,751 | 129 | 4.93/5.0 |
| Richard At Raspberry | 4 | $76,687 | 642 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.5%), with house and outdoor & mobile properties comprising 86.9% of inventory
- Strong specialty sector (50.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo, unique stays segments (6.9% combined)
Room Capacity Distribution
Analysis of 160 properties in Mena shows that 2 bedrooms properties are most prevalent, making up 30% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.1% of all listings.
Key Insights
- Most common: 2 bedrooms (30%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 160 properties in Mena reveals that 8+ guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 8+ guests (28.7% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 160 properties in Mena, the most common availability pattern is 271-366 days (43.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.3% of properties).
Key Insights
- Most common availability window: 271-366 days (43.1%)
- Most common booking duration: 91-180 days (36.3%)
- Properties with high availability (180+ days): 78.1%
- Properties with long-term bookings (180+ days): 24.4%
Minimum Stay Distributions
1 Night
62 listings
41.6% of total
2 Nights
76 listings
51% of total
3 Nights
4 listings
2.7% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
6 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.6%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 95.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
48 listings
32.4% of total
Moderate
32 listings
21.6% of total
Firm
36 listings
24.3% of total
Strict
32 listings
21.6% of total
Key Insights
- Flexible is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (45.9%) policies
- Strict policies are least common at 21.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Oct, Nov, averaging 70 days
- Shortest booking windows are in Sep, Jan, Aug, averaging 29 days
- Spring shows the longest average booking window at 63 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Mena
Below is the distribution of amenities across listings in Mena:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.3% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (0.2%) and Germany (0.1%)
- English is the top language at 87.5%, followed by Spanish (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Dallas and Oklahoma City markets
- Develop localized content for Spain and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $9,203 | $544.95 | 41% |
| Coweta | 12 | $5,798 | $474.69 | 48% |
| McCurtain County | 79 | $5,087 | $442.25 | 40% |
| Broken Bow | 2,481 | $4,878 | $379.34 | 40% |
| Wilburton | 18 | $4,731 | $265.70 | 41% |
| Hochatown | 14 | $4,568 | $379.87 | 38% |
| Amity | 20 | $3,303 | $443.20 | 37% |
| Piney | 16 | $3,263 | $300.43 | 34% |
| Carlton Landing | 94 | $3,164 | $358.92 | 30% |
| Canadian | 32 | $3,131 | $313.39 | 36% |
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