Lowell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Lowell in 2025? Explore comprehensive Airbnb analytics for Lowell, Arkansas, United States to uncover income potential. This 2025 STR market report for Lowell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Lowell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lowell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lowell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lowell (2025)
Understanding the monthly revenue variations for Airbnb listings in Lowell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lowell is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lowell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,352+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,577 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,798, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lowell
Lowell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lowell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lowell:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lowell
Average Daily Rate (ADR) Airbnb Trends in Lowell (2025)
Effective short term rental pricing strategy in Lowell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lowell typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Lowell
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Airbnb Seasonality Analysis & Trends in Lowell (2025)
Peak Season (June, July, May)
- Revenue averages $5,499 per month
- Occupancy rates average 54.2%
- Daily rates average $225
Shoulder Season
- Revenue averages $3,746 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $220
Low Season (January, February, December)
- Revenue drops to average $2,229 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $205
Seasonality Insights for Lowell
- The Airbnb seasonality in Lowell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lowell's highest earning potential, with monthly revenues capable of climbing to $5,724, occupancy reaching a high of 66.5%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,002, occupancy could drop to 35.6%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lowell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lowell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lowell (2025)
Exploring the top neighborhoods for short-term rentals in Lowell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lowell | The city center of Lowell is experiencing revitalization and offers a mix of historical charm and modern amenities. It's a great hub for visitors looking to explore the local culture and dining options. | Lowell Depot, Historic Downtown Lowell, Lowell Public Library, Arts and Entertainment District, Various local restaurants |
| Lake Wilson | A serene lakeside area that attracts those seeking outdoor recreation and relaxation. Ideal for families and nature lovers, this area offers a peaceful retreat from the city. | Lake Wilson, Fishing and boating activities, Picnic areas, Walking trails, Wildlife observation |
| Rogers and Bentonville | Close proximity to Lowell, these neighboring towns are known for their vibrant arts scenes, museums, and the Crystal Bridges Museum of American Art, making them popular for cultural tourism. | Crystal Bridges Museum, The Walmart Museum, Rogers Historical Museum, Local farmers' markets, Bentonville Square |
| Pinnacle Hills | This area features shopping, dining, and entertainment options, catering to both tourists and local residents. Popular destination for families and shopping enthusiasts. | Pinnacle Hills Promenade, Movie theaters, Restaurants and cafes, Outdoor concert venues, Parks and recreational areas |
| West Fork | A charming small town that provides a unique experience with its proximity to nature and hiking trails. This is ideal for visitors who enjoy exploring the Ozark Mountains. | Ozark National Forest, Though it has limited amenities, it’s great for those looking for tranquility, Cedar Falls, Hiking trails and campgrounds |
| Springdale | Just a short drive from Lowell, Springdale offers a mix of cultural experiences and outdoor activities, popular for visitors looking to explore the Ozarks and local food. | Springdale Farmers Market, Local dining options, Parks and trails, Arts and crafts festivals, Nearby Ozark National Forest |
| Bella Vista | A resort town known for its recreational opportunities, including golf courses, hiking, and fishing. It provides a great vacation experience for those who enjoy outdoor activities. | Bella Vista Lake, Golf courses, Multiple hiking and biking trails, Local art galleries, Scenic vistas |
| Fayetteville | A vibrant college town that offers a rich cultural experience with lively arts and music scenes, a variety of restaurants, and outdoor activities. Ideal for younger travelers and families alike. | University of Arkansas, Fayetteville Square, Local art venues, Botanical Garden of the Ozarks, Ozark National Forest nearby |
Understanding Airbnb License Requirements & STR Laws in Lowell (2025)
While Lowell, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lowell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lowell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lowellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LARGE lakehouse on Beaver Lake
Entire Place • 6 bedrooms
Blue Haven - Epic game room - Lake Views
Entire Place • 4 bedrooms
Lakewood Retreat-On Beaver Lake-Outdoor Living
Entire Place • 5 bedrooms
The Farm House On Beaver Lake - Shoreline 1,400 ft
Entire Place • 5 bedrooms
Brand New Entire Home ~5 minutes to Pinnacle Hills
Entire Place • 4 bedrooms
Lakewood Lounge - Quiet Area, Walking Trails, Park
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lowell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lowell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cohova | 4 | $235,296 | 141 | 4.74/5.0 |
| Colton | 1 | $174,322 | 32 | 5.00/5.0 |
| Lucinda | 1 | $54,297 | 10 | 4.90/5.0 |
| Nathaniel | 1 | $53,579 | 13 | 5.00/5.0 |
| Stephanie | 1 | $49,347 | 43 | 4.91/5.0 |
| Hector | 1 | $47,784 | 23 | 4.91/5.0 |
| Pink Door BnB LLC | 1 | $47,421 | 48 | 5.00/5.0 |
| Crystal | 1 | $45,551 | 39 | 4.82/5.0 |
| Erika | 1 | $44,160 | 54 | 4.98/5.0 |
| Carolyn | 1 | $43,314 | 44 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lowell.
Dive Deeper: Advanced Lowell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lowell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLowell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lowell
- The Lowell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lowell, House properties are the most common (96.4%), reflecting the local real estate landscape.
- Houses represent a significant 96.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Lowell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lowell
- The dominant room capacity in Lowell is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 67.9% of the active Airbnb listings in Lowell, indicating a high concentration in these sizes.
- A significant 78.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lowell.
Lowell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lowell
- The most common guest capacity trend in Lowell vacation rentals is listings accommodating 8+ guests (53.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lowell STR market, accounting for 75.0% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lowell.
- On average, properties in Lowell are equipped to host 6.4 guests.
Lowell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lowell
- The most common availability pattern in Lowell falls within the 91-180 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lowell (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lowell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
23.1% of total
2 Nights
18 listings
69.2% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
1 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lowell is 2 Nights, adopted by 69.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.3%) of the Lowell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 69.2% of Lowell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lowell.
Lowell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
22.2% of total
Moderate
8 listings
29.6% of total
Firm
8 listings
29.6% of total
Strict
5 listings
18.5% of total
Cancellation Policy Insights for Lowell
- The prevailing Airbnb cancellation policy trend in Lowell is Moderate, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.6% market standard in Lowell.
- Regularly review your cancellation policy against competitors and market demand shifts in Lowell.
Lowell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lowell
- The overall average booking lead time for vacation rentals in Lowell is 32 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Lowell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Lowell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lowell (2025)
Amenity Prevalence
Amenity Insights for Lowell
- Essential amenities in Lowell that guests expect include: Free parking on premises, Wifi, Air conditioning, Kitchen, TV, Smoke alarm, Refrigerator, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lowell: Free parking on premises, Wifi, Air conditioning, Kitchen, TV, Smoke alarm, Refrigerator, Heating, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Refrigerator, Heating, Hot water.
- Consider adding popular differentiators like Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lowell to stay competitive.
Lowell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lowell
- The typical guest profile for Airbnb in Lowell consists of primarily domestic travelers (98%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and United Kingdom (0.9%).
- Top languages spoken are English (79.5%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Fayetteville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lowell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |
| Ponca | 37 | $2,914 | $368.88 | 33% |