Airbnb Market Analytics, Statistics and Data in Little Rock, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Little Rock? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Little Rock:
How much do Airbnb hosts make on average per month in Little Rock?
The short-term rental market in Little Rock shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,758 per month
- Strong performing properties (top 25%) make $2,724 or more
- Best-in-class properties (top 10%) achieve $4,039+ monthly
- Entry-level properties (bottom 25%) typically earn around $933
Revenue Variations by Month
Occupancy Rates Throughout the Year in Little Rock
The market in Little Rock shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Little Rock
Daily rates in Little Rock vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $204+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Little Rock
Peak Season (June, May, March)
- Revenue peaks at $2632.02 per month
- Occupancy rates reach 52.08%
- Daily rates average $129.27
Shoulder Season
- Revenue averages $2075.26 per month
- Occupancy maintains 46.45%
- Daily rates hold at $123.60
Low Season (September, August, January)
- Revenue drops to $1466.62 per month
- Occupancy decreases to 37.31%
- Daily rates adjust to $116.45
Is it still profitable to do Airbnb in Little Rock in 2025?
Yes! Little Rock demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2075 and With 497 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Little Rock
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Little Rock | The heart of the city with cultural attractions, restaurants, and nightlife. Ideal for both business travelers and tourists looking to experience the urban vibe and access to the River Market District. | River Market, William J. Clinton Presidential Library, Arkansas Arts Center, Dickey-Stephens Park, Old State House Museum |
| Hillcrest | Charming neighborhood known for its historic homes, unique shops, and vibrant community feel. Attracts guests looking for a more local experience in Little Rock with easy access to parks and dining. | Knoop Park, Governor's Mansion, Hillcrest Farmers Market, Diverse restaurants and cafes, LGBTQ+ friendly atmosphere |
| SoMa District | The South Main area, known for its arts and culture scene, offers a mix of trendy shops, eateries, and art galleries, appealing to younger travelers and creatives. | Arkansas Museum of Fine Arts, South on Main (live music venue), Food truck park, SoMa Farmers Market, Art galleries |
| North Little Rock | Just across the river from Little Rock, this area offers a variety of parks and attractions, appealing to families and outdoor enthusiasts. | Arkansas River Trail, Dickie Stephens Park, The Old Mill, North Little Rock History Commission, Shiloh Museum of Ozark History |
| West Little Rock | A suburban area with shopping centers, upscale dining, and family-friendly activities, ideal for longer stays and families. | Midtowne Little Rock, Murray Park, Little Rock Family YMCA, Shopping at Promenade at Chenal, Restaurants and cafes |
| Capitol View | A rapidly developing area known for its vibrant local culture and proximity to downtown, attractive for those seeking a blend of urban and suburban living. | Pulaski Heights Baptist Church, Little Rock Central High School National Historic Site, Local bars and eateries, Scenic views of the city |
| Park Hill | Another charming neighborhood known for its beautiful homes and community atmosphere, suitable for guests looking for peace and quiet while remaining close to the city. | Lakewood Park, Park Hill Historic District, Local shops, Community events and markets |
| Little Italy | An up-and-coming area with a rich history, it is becoming increasingly popular due to its unique character and proximity to downtown attractions. | Bicycle trails along the river, Local eateries with Italian influence, Annual events and festivals, Small art galleries |
Do you need a license for Airbnb in Little Rock?
We recommend checking directly with Little Rock's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Little Rock
NEW: Timeless Luxury - 5 BR w/ Private Chef Option
Entire Place • 5 bedrooms
Executive Family Style Getaway
Entire Place • 5 bedrooms
The White House in Capitol View- 4-Bed, 5.5-Bath
Entire Place • 4 bedrooms
🦌 Deer Hill a LR Country Estate Est. In 1938 🫶🏼
Entire Place • 3 bedrooms
West LR Mid-Century Modern - Evergreen House
Entire Place • 4 bedrooms
West Little Rock Resort Home
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Little Rock
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 23 | $469,475 | 902 | 4.65/5.0 |
| Becca | 10 | $329,645 | 1276 | 4.91/5.0 |
| Laura | 12 | $213,645 | 1580 | 4.79/5.0 |
| Ruth | 9 | $178,591 | 757 | 4.95/5.0 |
| Angela | 6 | $171,803 | 1158 | 5.00/5.0 |
| Christopher | 7 | $171,745 | 108 | 4.10/5.0 |
| Stacie | 4 | $156,718 | 66 | 4.97/5.0 |
| Bill & Arlene | 9 | $140,160 | 1039 | 4.88/5.0 |
| Cole | 9 | $133,748 | 509 | 4.61/5.0 |
| Carol | 2 | $119,658 | 90 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Little Rock
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.1%), with house and apartment & condo properties comprising 91.9% of inventory
- Untapped potential in others, unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 497 properties in Little Rock shows that 1 bedroom properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.2% of all listings.
Key Insights
- Most common: 1 bedroom (32.4%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 61.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 497 properties in Little Rock reveals that 4 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.7% of the market.
Key Insights
- Most common capacity: 4 guests (24.5% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 497 properties in Little Rock, the most common availability pattern is 271-366 days (33.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (33.4%)
- Most common booking duration: 91-180 days (29.6%)
- Properties with high availability (180+ days): 63.8%
- Properties with long-term bookings (180+ days): 38.4%
Minimum Stay Distributions
1 Night
141 listings
31.5% of total
2 Nights
136 listings
30.4% of total
3 Nights
29 listings
6.5% of total
4-6 Nights
25 listings
5.6% of total
7-29 Nights
54 listings
12.1% of total
30+ Nights
63 listings
14.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (14.1%) suggest a stable extended-stay market
- High market flexibility with 68.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
119 listings
28.2% of total
Moderate
160 listings
37.9% of total
Firm
72 listings
17.1% of total
Strict
71 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 37.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.1% of the market
- Strict policies are least common at 16.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 46 days
- Shortest booking windows are in Aug, Jan, Sep, averaging 24 days
- Spring shows the longest average booking window at 43 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Little Rock
Below is the distribution of amenities across listings in Little Rock:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.5%) and DC (0.5%)
- English is the top language at 82.1%, followed by Spanish (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Little Rock and Austin markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Little Rock. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $9,203 | $544.95 | 41% |
| Fountain Lake | 10 | $3,681 | $232.91 | 53% |
| Amity | 20 | $3,303 | $443.20 | 37% |
| Piney | 16 | $3,263 | $300.43 | 34% |
| Glenwood | 38 | $3,095 | $286.36 | 35% |
| Pearcy | 14 | $3,051 | $184.74 | 50% |
| Lake Hamilton | 82 | $2,960 | $290.50 | 35% |
| Royal | 92 | $2,937 | $262.97 | 33% |
| Greenville | 14 | $2,902 | $226.14 | 38% |
| Garland County | 93 | $2,864 | $253.22 | 36% |
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