Little Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Little Rock in 2025? Explore comprehensive Airbnb analytics for Little Rock, Arkansas, United States to uncover income potential. This 2025 STR market report for Little Rock, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 489 active listings.
Whether you're considering an Airbnb investment in Little Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Little Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Little Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Little Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in Little Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Little Rock is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Little Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,872+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $913, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Little Rock
Little Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Little Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Little Rock:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Little Rock
Average Daily Rate (ADR) Airbnb Trends in Little Rock (2025)
Effective short term rental pricing strategy in Little Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Little Rock typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Little Rock
Get Live Little Rock Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Little Rock (2025)
Peak Season (May, June, April)
- Revenue averages $2,507 per month
- Occupancy rates average 45.1%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,946 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $126
Low Season (January, February, September)
- Revenue drops to average $1,662 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $126
Seasonality Insights for Little Rock
- The Airbnb seasonality in Little Rock shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Little Rock's highest earning potential, with monthly revenues capable of climbing to $2,630, occupancy reaching a high of 52.4%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,553, occupancy could drop to 40.2%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Little Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Little Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Little Rock (2025)
Exploring the top neighborhoods for short-term rentals in Little Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Little Rock | The heart of the city, featuring a vibrant atmosphere, dining, and entertainment options. Ideal for travelers seeking convenience and culture within walking distance. | William J. Clinton Presidential Library, River Market District, Museum of Discovery, Heifer Village, Little Rock Central High School National Historic Site, Johnny Cash Museum |
| SoMa (South Main District) | A trendy neighborhood known for its eclectic vibe, unique shops, and local art scene. A favorite spot among tourists looking for a local experience. | SoMa Farmers' Market, South on Main restaurant, The Bernice Garden, Historic Arkansas Museum, Local art galleries |
| Hillcrest | A charming, historic neighborhood with beautiful homes and a strong community feel. Great for those seeking a quieter place close to downtown. | Hillcrest Historic District, Bernice Garden, Café Bossa Nova, Local boutiques and shops, Union Park |
| North Little Rock | A growing area across the river from Little Rock, providing more affordable options and a local feel. Close to restaurants and the Arkansas River. | Argenta Arts District, North Shore Riverwalk, Old Mill, Cypress Park, Camp Robinson |
| Park Hill | A residential area with a suburban feel and proximity to parks and outdoor activities. Ideal for families and outdoor enthusiasts. | Grotto Falls, Two Rivers Park, Park Hill Park, Nature trails |
| Chenal Valley | An affluent area featuring upscale homes, shopping, and dining. Attracts those looking for luxury and comfort during their stay. | Chenal Country Club, The Promenade at Chenal, Shopping and dining options, Nature trails and parks |
| Capitol View | A historic area close to the state capital, appealing to visitors interested in politics and history. Provides a unique perspective of the city's governance. | Arkansas State Capitol, Historic architecture, Local restaurants, Civic events |
| West Little Rock | A suburban part of the city known for its shopping centers and family-friendly atmosphere. Great for visitors wanting a residential experience with easy access to urban areas. | The Ranch Drive-In, Little Rock Zoo, Local parks and recreation areas, Shopping at local boutiques |
Understanding Airbnb License Requirements & STR Laws in Little Rock (2025)
While Little Rock, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Little Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Little Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Little Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW: Timeless Luxury - 5 BR w/ Private Chef Option
Entire Place • 5 bedrooms
Executive Family Style Getaway
Entire Place • 5 bedrooms
🦌 Deer Hill a LR Country Estate Est. In 1938 🫶🏼
Entire Place • 3 bedrooms
The White House in Capitol View- 4-Bed, 5.5-Bath
Entire Place • 4 bedrooms
Spacious Downtown Retreat with Rooftop Terrace!
Entire Place • 4 bedrooms
Historic Loft in SoMa Downtown Entire Floor
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Little Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Little Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 23 | $469,371 | 902 | 4.65/5.0 |
| Becca | 10 | $321,986 | 1276 | 4.91/5.0 |
| Laura | 12 | $216,789 | 1580 | 4.79/5.0 |
| Christopher | 7 | $179,892 | 108 | 4.10/5.0 |
| Ruth | 9 | $174,566 | 757 | 4.95/5.0 |
| Angela | 6 | $171,437 | 1158 | 5.00/5.0 |
| Evolve | 5 | $139,904 | 137 | 4.63/5.0 |
| Stacie | 4 | $133,785 | 66 | 4.97/5.0 |
| Cole | 9 | $124,547 | 509 | 4.61/5.0 |
| Chanae | 5 | $117,458 | 135 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Little Rock.
Dive Deeper: Advanced Little Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Little Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLittle Rock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Little Rock
- The Little Rock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 489 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Little Rock, House properties are the most common (58.9%), reflecting the local real estate landscape.
- Houses represent a significant 58.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.3%) offer potential for unique stay experiences.
Little Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Little Rock
- The dominant room capacity in Little Rock is 1 bedroom listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Little Rock, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Little Rock.
Little Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Little Rock
- The most common guest capacity trend in Little Rock vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Little Rock STR market, accounting for 44.1% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Little Rock.
- On average, properties in Little Rock are equipped to host 4.3 guests.
Little Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Little Rock
- The most common availability pattern in Little Rock falls within the 181-270 days range, representing 32.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Little Rock (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Little Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
137 listings
30% of total
2 Nights
131 listings
28.7% of total
3 Nights
24 listings
5.3% of total
4-6 Nights
33 listings
7.2% of total
7-29 Nights
51 listings
11.2% of total
30+ Nights
80 listings
17.5% of total
Key Insights
- The most prevalent minimum stay requirement in Little Rock is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.5%) caters to monthly stays (30+ nights) in Little Rock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Little Rock hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Little Rock.
Little Rock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
116 listings
27.4% of total
Moderate
164 listings
38.8% of total
Firm
73 listings
17.3% of total
Strict
70 listings
16.5% of total
Cancellation Policy Insights for Little Rock
- The prevailing Airbnb cancellation policy trend in Little Rock is Moderate, used by 38.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (33.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.8% market standard in Little Rock.
- Regularly review your cancellation policy against competitors and market demand shifts in Little Rock.
Little Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Little Rock
- The overall average booking lead time for vacation rentals in Little Rock is 31 days.
- Guests book furthest in advance for stays during April (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Little Rock.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Little Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Little Rock (2025)
Amenity Prevalence
Amenity Insights for Little Rock
- Essential amenities in Little Rock that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Little Rock: Air conditioning, Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Heating, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Little Rock to stay competitive.
Little Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Little Rock
- The typical guest profile for Airbnb in Little Rock consists of primarily domestic travelers (97%), often arriving from nearby Little Rock, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and DC (0.5%).
- Top languages spoken are English (76.7%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Little Rock and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Little Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Fountain Lake | 10 | $3,367 | $236.15 | 52% |
| Piney | 16 | $3,194 | $304.73 | 34% |
| Amity | 20 | $2,983 | $423.65 | 36% |
| Pearcy | 14 | $2,877 | $187.10 | 49% |
| Lake Hamilton | 77 | $2,850 | $284.36 | 34% |
| Glenwood | 38 | $2,787 | $290.58 | 34% |
| Greenville | 14 | $2,664 | $236.81 | 36% |
| Royal | 97 | $2,660 | $266.60 | 32% |
| Pangburn | 20 | $2,626 | $207.69 | 42% |