Jonesboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Jonesboro in 2025? Explore comprehensive Airbnb analytics for Jonesboro, Arkansas, United States to uncover income potential. This 2025 STR market report for Jonesboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 138 active listings.
Whether you're considering an Airbnb investment in Jonesboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jonesboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jonesboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jonesboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Jonesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jonesboro is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jonesboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,290+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,348 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jonesboro
Jonesboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jonesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jonesboro:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jonesboro
Average Daily Rate (ADR) Airbnb Trends in Jonesboro (2025)
Effective short term rental pricing strategy in Jonesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jonesboro typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Jonesboro
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Airbnb Seasonality Analysis & Trends in Jonesboro (2025)
Peak Season (April, May, June)
- Revenue averages $2,083 per month
- Occupancy rates average 45.0%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,816 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $120
Low Season (February, March, September)
- Revenue drops to average $1,499 per month
- Occupancy decreases to average 43.0%
- Daily rates adjust to average $120
Seasonality Insights for Jonesboro
- The Airbnb seasonality in Jonesboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jonesboro's highest earning potential, with monthly revenues capable of climbing to $2,120, occupancy reaching a high of 53.5%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,461, occupancy could drop to 39.0%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jonesboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jonesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jonesboro (2025)
Exploring the top neighborhoods for short-term rentals in Jonesboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jonesboro | The vibrant heart of the city, perfect for business and leisure travelers. Close to dining, shopping, and entertainment options. | Jonesboro Public Library, Festival Park, Arkansas State University, Crowned Jewel Theater, The Melody Theater |
| North Jonesboro | A growing suburban area offering family-friendly amenities and proximity to schools and parks, ideal for families visiting for events. | Craighead Forest Park, The Mall at Turtle Creek, The Allen Park, St. Bernard's Medical Center, ASU Museum |
| Southwest Jonesboro | A quiet residential area that provides a more home-like experience, appealing to longer-term renters and families. | Lake Frierson State Park, Jonesboro Country Club, Craighead County Courthouse, Proctor Park |
| East Jonesboro | Close to outdoor activities and local attractions, appealing to visitors looking for a mix of urban and nature experiences. | Crowley’s Ridge Nature Center, The Shops at Hilltop, Oak Ridge Park, Williams Baptist University |
| Brookland | A charming small town just outside of Jonesboro that offers a peaceful atmosphere and easy access to the amenities of Jonesboro. | Brookland Park, Local cafes, Scenic views of farmland, Community events, Arkansas County |
| Bay Area | Proximity to local schools and recreational facilities makes this area attractive for visiting families and students' relatives. | Bay Park, Bay High School Sports Complex, Local farmers market, Nearby shopping options |
| Trumann | A nearby community with affordable housing options for longer stays, attractive for those visiting Jonesboro regularly. | Trumann City Park, Heritage Park, Local eateries, Antique shops |
| State University | Perfect for visitors to Arkansas State University, providing convenient access to campus events and activities. | Arkansas State University, Centennial Bank Stadium, Student Union, Red Wolf Center |
Understanding Airbnb License Requirements & STR Laws in Jonesboro (2025)
While Jonesboro, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jonesboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jonesboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jonesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hogue Home
Entire Place • 6 bedrooms
Deja Blue on Summit Ridge
Entire Place • 5 bedrooms
Duck Hunters Dream 4 Bedroom
Entire Place • 4 bedrooms
Midtown Historic Charmer
Entire Place • 2 bedrooms
Cypress Ridge Retreat
Entire Place • 3 bedrooms
The Great Escape - Jonesboro
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jonesboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jonesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lee Anne | 1 | $117,957 | 50 | 4.94/5.0 |
| John Edward | 13 | $112,136 | 738 | 4.73/5.0 |
| Andrea & Joseph | 6 | $96,645 | 598 | 4.95/5.0 |
| Parker | 8 | $91,573 | 295 | 4.92/5.0 |
| Leonardo | 1 | $79,242 | 56 | 4.79/5.0 |
| Casey | 5 | $78,547 | 416 | 4.84/5.0 |
| Sam | 3 | $71,124 | 226 | 4.68/5.0 |
| Mayra | 5 | $70,471 | 421 | 4.77/5.0 |
| Jim | 4 | $68,872 | 249 | 4.77/5.0 |
| Amanda & Jim | 3 | $68,802 | 141 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jonesboro.
Dive Deeper: Advanced Jonesboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jonesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJonesboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jonesboro
- The Jonesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 138 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jonesboro, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 9.4%) offer potential for unique stay experiences.
Jonesboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jonesboro
- The dominant room capacity in Jonesboro is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.5% of the active Airbnb listings in Jonesboro, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jonesboro.
Jonesboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jonesboro
- The most common guest capacity trend in Jonesboro vacation rentals is listings accommodating 4 guests (31.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Jonesboro STR market, accounting for 54.4% of listings.
- 31.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jonesboro.
- On average, properties in Jonesboro are equipped to host 4.4 guests.
Jonesboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jonesboro
- The most common availability pattern in Jonesboro falls within the 91-180 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Jonesboro (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jonesboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
42.9% of total
2 Nights
54 listings
40.6% of total
3 Nights
8 listings
6% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
9 listings
6.8% of total
30+ Nights
4 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Jonesboro is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.5%) of the Jonesboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Jonesboro hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jonesboro.
Jonesboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
45 listings
33.3% of total
Moderate
58 listings
43% of total
Firm
15 listings
11.1% of total
Strict
17 listings
12.6% of total
Cancellation Policy Insights for Jonesboro
- The prevailing Airbnb cancellation policy trend in Jonesboro is Moderate, used by 43% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Jonesboro may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43% market standard in Jonesboro.
- Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jonesboro.
Jonesboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jonesboro
- The overall average booking lead time for vacation rentals in Jonesboro is 27 days.
- Guests book furthest in advance for stays during April (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Jonesboro.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Jonesboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jonesboro (2025)
Amenity Prevalence
Amenity Insights for Jonesboro
- Essential amenities in Jonesboro that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jonesboro: Wifi, Smoke alarm, Air conditioning, Heating, TV.
- Prioritize adding missing essentials: Air conditioning, Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jonesboro to stay competitive.
Jonesboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jonesboro
- The typical guest profile for Airbnb in Jonesboro consists of primarily domestic travelers (98%), often arriving from nearby Jonesboro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Australia (0.4%).
- Top languages spoken are English (84.9%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jonesboro and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jonesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kimberling City | 231 | $3,610 | $327.84 | 36% |
| Taylor | 13 | $3,331 | $593.63 | 25% |
| Oxford | 879 | $3,017 | $519.57 | 31% |
| Shelby County | 16 | $2,854 | $209.41 | 41% |
| Pangburn | 20 | $2,626 | $207.69 | 42% |
| Hornbeak | 12 | $2,399 | $171.34 | 46% |
| Union City | 14 | $2,391 | $147.32 | 48% |
| Pocahontas | 13 | $2,244 | $150.73 | 51% |
| Southaven | 60 | $2,234 | $177.32 | 43% |
| Hernando | 14 | $2,145 | $146.25 | 48% |