Airbnb Market Analytics, Statistics and Data in Jonesboro, Arkansas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jonesboro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jonesboro:
How much do Airbnb hosts make on average per month in Jonesboro?
The short-term rental market in Jonesboro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,530 per month
- Strong performing properties (top 25%) make $2,333 or more
- Best-in-class properties (top 10%) achieve $3,208+ monthly
- Entry-level properties (bottom 25%) typically earn around $817
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jonesboro
The market in Jonesboro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jonesboro
Daily rates in Jonesboro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $173+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Jonesboro
Peak Season (June, April, July)
- Revenue peaks at $2033.48 per month
- Occupancy rates reach 53.83%
- Daily rates average $116.10
Shoulder Season
- Revenue averages $1778.76 per month
- Occupancy maintains 45.86%
- Daily rates hold at $113.79
Low Season (September, August, January)
- Revenue drops to $1376.27 per month
- Occupancy decreases to 40.41%
- Daily rates adjust to $110.11
Is it still profitable to do Airbnb in Jonesboro in 2025?
Yes! Jonesboro demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1779 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jonesboro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Jonesboro | The heart of Jonesboro, featuring restaurants, shops, and culture. Ideal for those looking to experience the local vibe and convenience of urban amenities. | Jonesboro Public Library, The Forum Theatre, ASU Museum, Robinson Center, Historic Downtown |
| ASU Campus Area | Close proximity to Arkansas State University, catering to students, faculty, and visitors. Perfect for short-term stays and events on campus. | Arkansas State University, A-State Football Stadium, Theater and Arts Complex, Campus Recreation |
| North Jonesboro | A growing residential area with parks and family-friendly activities. Attracts visitors looking for a quieter, suburban experience while being close to the city. | Craighead Forest Park, Lake Frierson State Park, Local family attractions |
| St. Bernard's Regional Medical Center Area | A convenient area for medical visitors, family members, and healthcare professionals. High demand for short stays due to medical emergencies and appointments. | St. Bernard's Medical Center, Nearby restaurants and hotels, Wellness and health-related events |
| Southwest Jonesboro | A suburban neighborhood with easy access to shopping and dining. Popular among families and those wanting a peaceful stay with amenities nearby. | Shopping centers, Parks and recreational areas, Family-friendly restaurants |
| Bay Area | A historic neighborhood with charm and unique attractions. Great for visitors looking for character and a glimpse of local history. | Bayou DeView, Historic homes, Local festivals |
| East Jonesboro | Offers a mix of quiet residential life and urban convenience. Ideal for those looking for a balance of nature and city attractions. | Local parks, Walking trails, Community events |
| Greene County Area | Available for those looking to explore the larger region beyond Jonesboro. Captivating landscapes and small-town appeal. | Greene County Courthouse, Local parks, Small-town events and fairs |
Do you need a license for Airbnb in Jonesboro?
We recommend checking directly with Jonesboro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jonesboro
Deja Blue on Summit Ridge
Entire Place • 5 bedrooms
Hogue Home
Entire Place • 6 bedrooms
Duck Hunters Dream 4 Bedroom
Entire Place • 4 bedrooms
The Great Escape - Jonesboro
Entire Place • 3 bedrooms
Cypress Ridge Retreat
Entire Place • 3 bedrooms
Midtown Historic Charmer
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Jonesboro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John Edward | 13 | $109,968 | 738 | 4.73/5.0 |
| Parker | 8 | $102,791 | 295 | 4.92/5.0 |
| Leonardo | 1 | $91,249 | 56 | 4.79/5.0 |
| Lee Anne | 1 | $88,641 | 50 | 4.94/5.0 |
| Mayra | 5 | $81,218 | 421 | 4.77/5.0 |
| Amanda & Jim | 3 | $76,404 | 141 | 4.91/5.0 |
| Casey | 5 | $75,967 | 416 | 4.84/5.0 |
| Sam | 3 | $74,474 | 226 | 4.68/5.0 |
| Tamara | 1 | $67,703 | 47 | 4.89/5.0 |
| Andrea & Joseph | 5 | $64,848 | 581 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jonesboro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with house and apartment & condo properties comprising 90.6% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (9.4% combined)
Room Capacity Distribution
Analysis of 138 properties in Jonesboro shows that 2 bedrooms properties are most prevalent, making up 32.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (32.6%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Jonesboro reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.3% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Jonesboro, the most common availability pattern is 91-180 days (34.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.1% of properties).
Key Insights
- Most common availability window: 91-180 days (34.8%)
- Most common booking duration: 181-270 days (34.1%)
- Properties with high availability (180+ days): 55.1%
- Properties with long-term bookings (180+ days): 45.7%
Minimum Stay Distributions
1 Night
58 listings
44.6% of total
2 Nights
55 listings
42.3% of total
3 Nights
8 listings
6.2% of total
4-6 Nights
2 listings
1.5% of total
7-29 Nights
7 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.9%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 93.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
33.6% of total
Moderate
59 listings
44% of total
Firm
15 listings
11.2% of total
Strict
15 listings
11.2% of total
Key Insights
- Moderate is the preferred policy at 44.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.6% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jun, averaging 37 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 21 days
- Spring shows the longest average booking window at 35 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 35 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Jonesboro
Every property in Jonesboro comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (0.4%) and United Kingdom (0.2%)
- English is the top language at 86.7%, followed by Spanish (9.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Jonesboro and Little Rock markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jonesboro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kimberling City | 235 | $4,121 | $366.70 | 37% |
| Taylor | 13 | $3,319 | $589.73 | 26% |
| Oxford | 876 | $3,121 | $500.45 | 32% |
| Shelby County | 16 | $2,981 | $203.41 | 43% |
| Pangburn | 21 | $2,597 | $200.43 | 45% |
| Union City | 14 | $2,539 | $144.79 | 49% |
| Hornbeak | 12 | $2,533 | $168.99 | 46% |
| Southaven | 58 | $2,408 | $176.83 | 45% |
| West Memphis | 10 | $2,257 | $218.97 | 42% |
| Pocahontas | 13 | $2,247 | $148.39 | 53% |
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