Huntsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Huntsville in 2025? Explore comprehensive Airbnb analytics for Huntsville, Arkansas, United States to uncover income potential. This 2025 STR market report for Huntsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Huntsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Huntsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Huntsville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$163
The average rental revenue earned for an occupied room per day in Huntsville.
Occupancy Rate(?)
32.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,737
Typical annual income for an Airbnb listing in Huntsville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.9%
Significant decrease (-14.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Huntsville.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Huntsville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Huntsville (2025)

Understanding the monthly revenue variations for Airbnb listings in Huntsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huntsville is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huntsville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,433+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,581 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,651 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Huntsville

Huntsville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Huntsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huntsville:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Huntsville

Average Daily Rate (ADR) Airbnb Trends in Huntsville (2025)

Effective short term rental pricing strategy in Huntsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huntsville typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $105 per night.

Average Daily Rate (ADR) Trend by Month in Huntsville

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Airbnb Seasonality Analysis & Trends in Huntsville (2025)

Peak Season (April, July, May)
  • Revenue averages $2,468 per month
  • Occupancy rates average 40.9%
  • Daily rates average $159
Shoulder Season
  • Revenue averages $1,857 per month
  • Occupancy maintains around 35.0%
  • Daily rates hold near $162
Low Season (January, February, September)
  • Revenue drops to average $1,100 per month
  • Occupancy decreases to average 23.2%
  • Daily rates adjust to average $162

Seasonality Insights for Huntsville

  • The Airbnb seasonality in Huntsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Huntsville's highest earning potential, with monthly revenues capable of climbing to $2,730, occupancy reaching a high of 46.9%, and ADRs peaking at $167.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $975, occupancy could drop to 21.1%, and ADRs may adjust down to $158.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huntsville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Huntsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Huntsville (2025)

Exploring the top neighborhoods for short-term rentals in Huntsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Huntsville
The vibrant heart of Huntsville with a mix of historic charm and modern attractions. Ideal for travelers looking for culture, dining, and entertainment within walking distance.
Huntsville Museum of Art, Lowe Mill ARTS & Entertainment, Von Braun Center, Maurice H. Stokes Park, Monarch Estate
Huntsville Botanical Garden
A stunning botanical garden that attracts nature lovers and families. A great location for guests who enjoy relaxing outdoor spaces and events throughout the year.
Huntsville Botanical Garden, Picnic areas, Plant collections, Special events
Bridge Street Town Centre
An open-air shopping and entertainment district that offers a variety of restaurants, shops, and a movie theater. Attractive to families and visitors looking for a comprehensive entertainment experience.
Bridge Street shopping, Restoration Hardware, The Cheesecake Factory, The Aurora Theatre, Outdoor events
Monte Sano State Park
Known for its beautiful hiking trails and serene environment. Perfect for outdoor enthusiasts and those who appreciate natural beauty, making it popular among nature lovers.
Hiking trails, Scenic overlooks, Historical sites, Wildlife watching
Research Park
This area is highly sought after by business travelers and professionals due to its proximity to tech companies and research institutions. A prime location for corporate stays.
Cummings Research Park, Nearby dining options, Corporate offices, Sierra Nevada Brewing Co.
Lake Guntersville
A beautiful lake area offering recreational activities like fishing, boating, and hiking, attracting nature lovers and families looking for adventure.
Lake Guntersville State Park, Fishing and boating, Nature trails, Picnic spots
Johnson Legacy Park
A family-friendly location with playgrounds, sports fields, and picnic areas. Ideal for families visiting the area and looking for outdoor activities.
Playgrounds, Sports facilities, Walking trails, Picnic areas
Shady Grove
A quiet suburban area known for its family-friendly environment and being close to schools and parks. Appeals to families and those seeking a peaceful stay.
Local parks, Community events, Quiet neighborhoods

Understanding Airbnb License Requirements & STR Laws in Huntsville (2025)

While Huntsville, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Huntsville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Huntsville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Huntsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Ozark Getaway

The Ozark Getaway

Entire Place • 4 bedrooms

$42,915
Revenue
38.8%
Occupancy
$298.83
Daily Rate
Glamping cabin at Catkins Creek

Glamping cabin at Catkins Creek

Entire Place • 1 bedroom

$30,268
Revenue
51.7%
Occupancy
$122.20
Daily Rate
War Eagle Creek Retreat

War Eagle Creek Retreat

Entire Place • 1 bedroom

$29,965
Revenue
36.6%
Occupancy
$141.81
Daily Rate
Mountain Holler Yurt Adventures

Mountain Holler Yurt Adventures

Entire Place • 1 bedroom

$28,980
Revenue
58.7%
Occupancy
$109.63
Daily Rate
Compton Lodge

Compton Lodge

Entire Place • 5 bedrooms

$28,651
Revenue
33.3%
Occupancy
$280.06
Daily Rate
Sunset Summit a spacious, country home w/ hot tub

Sunset Summit a spacious, country home w/ hot tub

Entire Place • 4 bedrooms

$28,194
Revenue
35.6%
Occupancy
$211.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Huntsville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Huntsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rose6$83,7391653.96/5.0
Sonia2$71,1091504.97/5.0
Phyllis2$44,512384.90/5.0
Lynda5$36,1012133.92/5.0
Matt1$30,268834.98/5.0
Chris1$29,965435.00/5.0
Julie1$28,980214.95/5.0
Marci1$20,978215.00/5.0
Julia1$19,101355.00/5.0
Guy1$17,525534.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huntsville.

Dive Deeper: Advanced Huntsville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huntsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Huntsville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Huntsville

  • The Huntsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Huntsville, House properties are the most common (46.4%), reflecting the local real estate landscape.
  • Houses represent a significant 46.4% portion, catering likely to families or larger groups.
  • The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.

Huntsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Huntsville

  • The dominant room capacity in Huntsville is 1 bedroom listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 5+ bedrooms properties represent 57.2% of the active Airbnb listings in Huntsville, indicating a high concentration in these sizes.
  • A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Huntsville.

Huntsville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Huntsville

  • The most common guest capacity trend in Huntsville vacation rentals is listings accommodating 8+ guests (39.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Huntsville STR market, accounting for 67.9% of listings.
  • 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huntsville.
  • On average, properties in Huntsville are equipped to host 5.0 guests.

Huntsville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Huntsville

  • The most common availability pattern in Huntsville falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Huntsville (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Huntsville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (66.7%)

1 Night

18 listings

66.7% of total

2 Nights (33.3%)

2 Nights

9 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Huntsville is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Huntsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 66.7% of Huntsville hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huntsville.

Huntsville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24%)

Flexible

6 listings

24% of total

Moderate (36%)

Moderate

9 listings

36% of total

Firm (12%)

Firm

3 listings

12% of total

Strict (28%)

Strict

7 listings

28% of total

Cancellation Policy Insights for Huntsville

  • The prevailing Airbnb cancellation policy trend in Huntsville is Moderate, used by 36% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36% market standard in Huntsville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Huntsville.

Huntsville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Huntsville

  • The overall average booking lead time for vacation rentals in Huntsville is 53 days.
  • Guests book furthest in advance for stays during April (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (66 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Huntsville.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Huntsville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Huntsville (2025)

Amenity Prevalence

Amenity Insights for Huntsville

  • Essential amenities in Huntsville that guests expect include: Smoke alarm, Essentials, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Huntsville: Smoke alarm, Essentials, Heating, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Huntsville to stay competitive.

Huntsville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Huntsville

  • The typical guest profile for Airbnb in Huntsville consists of primarily domestic travelers (99%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.0% of guests.
  • Key international markets include United States (99%) and Costa Rica (0.5%).
  • Top languages spoken are English (79.8%) followed by Spanish (11%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kansas City and Tulsa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Huntsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Blue Eye25$6,531$430.9453%
Hollister206$4,444$369.4443%
Flippin33$3,682$254.7643%
Lowell28$3,479$236.6550%
Little Flock15$3,173$346.3747%
Farmington15$3,107$296.6145%
Bentonville693$2,937$193.2952%
Kirbyville16$2,930$262.2034%
Ponca37$2,914$368.8833%
Eagle Rock54$2,874$239.4840%

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