Henderson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arkansas, United States
Is Airbnb profitable in Henderson in 2025? Explore comprehensive Airbnb analytics for Henderson, Arkansas, United States to uncover income potential. This 2025 STR market report for Henderson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Henderson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henderson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henderson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henderson (2025)
Understanding the monthly revenue variations for Airbnb listings in Henderson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,980+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $950 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson
Henderson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henderson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson
Average Daily Rate (ADR) Airbnb Trends in Henderson (2025)
Effective short term rental pricing strategy in Henderson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $383+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Henderson
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Airbnb Seasonality Analysis & Trends in Henderson (2025)
Peak Season (July, April, August)
- Revenue averages $2,066 per month
- Occupancy rates average 43.4%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,297 per month
- Occupancy maintains around 25.3%
- Daily rates hold near $159
Low Season (January, February, December)
- Revenue drops to average $688 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $173
Seasonality Insights for Henderson
- The Airbnb seasonality in Henderson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henderson's highest earning potential, with monthly revenues capable of climbing to $2,187, occupancy reaching a high of 47.3%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $627, occupancy could drop to 18.5%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henderson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henderson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henderson (2025)
Exploring the top neighborhoods for short-term rentals in Henderson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Ouachita | A stunning natural lake known for its crystal-clear waters and outdoor activities. Ideal for guests seeking a nature escape, with opportunities for fishing, hiking, and boating. | Lake Ouachita State Park, Ouachita Mountains, Wyndham Resort, Boat rentals, Hiking trails |
| Downtown Henderson | The heart of Henderson with local shops, cafes, and restaurants. Perfect for guests wanting to experience the small-town charm and local community events. | Henderson City Square, Local dining options, Art galleries, Parks and recreational areas, Henderson Historical Museum |
| Driftwood Park | A peaceful residential neighborhood close to nature areas and parks, suitable for families and those wanting a quieter stay. | Driftwood Park, Hiking and biking trails, Local playgrounds, Picnic areas |
| Ouachita National Forest | A vast national forest offering countless outdoor activities such as hiking, camping, and wildlife viewing. Attracts nature lovers looking for adventure in a beautiful setting. | Hiking trails, Camping sites, Wildlife watching, Scenic drives, Hot Springs nearby |
| Garvan Woodland Gardens | A beautiful botanical garden located near Hot Springs, perfect for guests who appreciate nature and gardens. Offers stunning landscapes and seasonal events. | Garvan Woodland Gardens, Brilliant flower displays, Nature trails, Scenic views, Visitor center |
| Hot Springs | Just a short drive from Henderson, Hot Springs is famous for its natural hot springs, spas, and vibrant downtown area, appealing to tourists seeking relaxation and entertainment. | Hot Springs National Park, Bathhouse Row, Garvan Woodland Gardens, Historic arcade, Lake Hamilton |
| Caddo River | A popular spot for kayaking and floating, the Caddo River attracts adventure seekers and water sport enthusiasts, providing unique experiences in a picturesque setting. | Caddo River kayaking, Floating tours, Caddo River State Park, Scenic picnic spots, Fishing areas |
| Norfork Lake | Another beautiful lake area known for water sports and serenity, Norfork Lake is great for family vacations and summer getaways. | Norfork Lake State Park, Fishing, Boating, Camping, Scenic overlooks |
Understanding Airbnb License Requirements & STR Laws in Henderson (2025)
While Henderson, Arkansas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henderson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henderson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Henderson Vacation Rental < 1 Mi to Norfork Lake!
Entire Place • 2 bedrooms
Henderson Cabin w/ Deck & Scenic Lake Views!
Entire Place • 3 bedrooms
Jamison Point on Lake Norfork
Entire Place • 4 bedrooms
The Norfork Nest on Lake Norfork, Arkansas
Entire Place • 3 bedrooms
Stunning new lake house
Entire Place • 4 bedrooms
Cabin in Henderson / Norfolk Lake Marina
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henderson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $74,000 | 41 | 3.82/5.0 |
| Host #233670196 | 1 | $22,980 | 1 | 0.00/5.0 |
| Jenna | 1 | $19,993 | 13 | 4.92/5.0 |
| Host #172915523 | 1 | $19,388 | 0 | 0.00/5.0 |
| Crystal | 1 | $14,617 | 90 | 4.96/5.0 |
| Paige | 1 | $13,595 | 24 | 4.83/5.0 |
| Host #168623596 | 1 | $8,573 | 4 | 5.00/5.0 |
| Kelby | 1 | $8,207 | 61 | 4.98/5.0 |
| Barbara | 2 | $7,964 | 258 | 4.88/5.0 |
| Kent | 1 | $7,255 | 94 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson.
Dive Deeper: Advanced Henderson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson
- The Henderson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henderson, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
Henderson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson
- The dominant room capacity in Henderson is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Henderson, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henderson.
Henderson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson
- The most common guest capacity trend in Henderson vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Henderson STR market, accounting for 55.6% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson.
- On average, properties in Henderson are equipped to host 5.6 guests.
Henderson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson
- The most common availability pattern in Henderson falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Henderson (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henderson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
12.5% of total
2 Nights
12 listings
75% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson is 2 Nights, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Henderson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Henderson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 75% of Henderson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (75%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson.
Henderson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
7.7% of total
Moderate
5 listings
38.5% of total
Firm
2 listings
15.4% of total
Strict
5 listings
38.5% of total
Cancellation Policy Insights for Henderson
- The prevailing Airbnb cancellation policy trend in Henderson is Moderate, used by 38.5% of listings.
- A majority (53.9%) of hosts in Henderson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Henderson.
- With 38.5% using Strict terms, this is a viable option in Henderson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson.
Henderson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson
- The overall average booking lead time for vacation rentals in Henderson is 38 days.
- Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Henderson.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Henderson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henderson (2025)
Amenity Prevalence
Amenity Insights for Henderson
- Essential amenities in Henderson that guests expect include: Smoke alarm, Air conditioning, Hot water, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson: Smoke alarm, Air conditioning, Hot water, Heating, Free parking on premises.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson to stay competitive.
Henderson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henderson
- The typical guest profile for Airbnb in Henderson consists of primarily domestic travelers (100%), often arriving from nearby Jonesboro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (80.3%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jonesboro and Paragould.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henderson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Kimberling City | 231 | $3,610 | $327.84 | 36% |
| Kirbyville | 16 | $2,930 | $262.20 | 34% |
| Ponca | 37 | $2,914 | $368.88 | 33% |
| Eagle Rock | 54 | $2,874 | $239.48 | 40% |
| Omaha | 30 | $2,865 | $199.67 | 49% |
| Ridgedale | 142 | $2,821 | $292.75 | 36% |
| Branson West | 219 | $2,821 | $202.78 | 46% |