Airbnb Market Analytics, Statistics and Data in Worthing, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Worthing? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Worthing:
How much do Airbnb hosts make on average per month in Worthing?
The short-term rental market in Worthing shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,090 per month
- Strong performing properties (top 25%) make $3,657 or more
- Best-in-class properties (top 10%) achieve $5,761+ monthly
- Entry-level properties (bottom 25%) typically earn around $963
Revenue Variations by Month
Occupancy Rates Throughout the Year in Worthing
The market in Worthing shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Worthing
Daily rates in Worthing vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $200 or more
- Best-in-class properties (top 10%) pull in $297+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Worthing
Peak Season (August, June, July)
- Revenue peaks at $3414.77 per month
- Occupancy rates reach 62.68%
- Daily rates average $184.76
Shoulder Season
- Revenue averages $2813.93 per month
- Occupancy maintains 48.19%
- Daily rates hold at $165.88
Low Season (November, February, January)
- Revenue drops to $1866.70 per month
- Occupancy decreases to 36.90%
- Daily rates adjust to $149.71
Is it still profitable to do Airbnb in Worthing in 2025?
Yes! Worthing demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2814 and With 231 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Worthing
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Worthing | The heart of Worthing with a mix of shopping, dining, and seaside attractions. Central location ideal for tourists wanting easy access to the beach and local amenities. | Worthing Pier, Connaught Theatre, Shopping in Montague Street, Dalton's Alley, Beach House Park |
| East Worthing | A quieter area with beautiful beaches and local parks. Great for families and visitors looking for a more relaxed atmosphere while still close to town. | Goring Beach, East Worthing Beach, Shoreham Airport, South Downs National Park, The Ole Wine Shop |
| West Worthing | Known for its charming streets and proximity to the sea, West Worthing offers a lovely coastal experience with residential charm. | Worthing Golf Club, The Dome Cinema, Worthing Sailing Club, Steyne Gardens, Marine Gardens |
| Broadwater | A residential area with local parks and community, it's growing in popularity and is perfect for budget-conscious travelers seeking a homey feel. | Broadwater Park, The Caves, Broadwater Green, St. Mary's Church, Local eateries |
| Lancing | Just a short distance from Worthing, Lancing has stunning beach views and the South Downs nearby, appealing to nature lovers and outdoor enthusiasts. | Lancing Beach, Lancing Ring, South Downs National Park, Lancing College Chapel, The Parish Church of St. Michael |
| Shoreham-by-Sea | A vibrant town with a mix of history and beach culture. Popular with tourists looking to explore the South coast and enjoy local cuisine. | Shoreham Beach, Adur Ferry Bridge, Shoreham Port, South Downs Heritage Coast, The Ropetackle Arts Centre |
| Findon Valley | Located on the outskirts of Worthing, this area offers a countryside experience with easy access to hiking trails and the scenic beauty of the Downs. | Findon Village, Cissbury Ring, The Honeysuckle Inn, Findon Valley Park, Local pubs and restaurants |
| Goring-by-Sea | Known for its stunning seafront and peaceful residential vibe, Goring is suitable for families and tourists looking for a serene beach getaway. | Goring Beach, Goring Hall Hotel, The Big Beach Cafe, Goring Sea Lane, Local shops and cafes |
Do you need a license for Airbnb in Worthing?
We recommend checking directly with Worthing's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Worthing
Queens House
Entire Place • 5 bedrooms
Warwick House, Stunning house, sea views sleeps 11
Entire Place • 4 bedrooms
La Maison De La Mer, Worthing
Entire Place • 3 bedrooms
York House - Sleeps 12 beach road with sea views
Entire Place • 5 bedrooms
Coachman's Cottage -Worthing Beach - Sleeps 9
Entire Place • 3 bedrooms
Willows Worthing (4 bed) - the perfect Sussex base
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Worthing
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Worthing Accommodation | 17 | $719,635 | 441 | 4.45/5.0 |
| Andy | 5 | $447,457 | 99 | 2.91/5.0 |
| Henry Adams Holiday Cottages | 3 | $183,511 | 60 | 4.88/5.0 |
| Tabitha | 5 | $161,042 | 667 | 4.89/5.0 |
| Sally | 3 | $155,448 | 55 | 3.29/5.0 |
| Cottages | 3 | $132,007 | 20 | 4.89/5.0 |
| Andrew | 2 | $118,082 | 100 | 4.90/5.0 |
| Jonas | 3 | $117,613 | 144 | 4.73/5.0 |
| Darren | 3 | $110,265 | 90 | 4.72/5.0 |
| My Getaways | 3 | $90,043 | 17 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Worthing
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.5%), with house and apartment & condo properties comprising 87.5% of inventory
- Untapped potential in unique stays segments (0.4% combined)
Room Capacity Distribution
Analysis of 231 properties in Worthing shows that 1 bedroom properties are most prevalent, making up 34.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.5% of all listings.
Key Insights
- Most common: 1 bedroom (34.6%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 61.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 231 properties in Worthing reveals that 4 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 4 guests (25.5% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 231 properties in Worthing, the most common availability pattern is 91-180 days (31.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 91-180 days (31.6%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 57.6%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
56 listings
26.3% of total
2 Nights
108 listings
50.7% of total
3 Nights
15 listings
7% of total
4-6 Nights
17 listings
8% of total
7-29 Nights
5 listings
2.3% of total
30+ Nights
12 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 8% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 84.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.5% of total
Non-refundable
8 listings
4% of total
Super Strict 60 Days
4 listings
2% of total
Refundable
8 listings
4% of total
Flexible
32 listings
15.8% of total
Moderate
65 listings
32.2% of total
Firm
48 listings
23.8% of total
Strict
34 listings
16.8% of total
Key Insights
- Moderate is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (48.0%) and strict (40.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 85 days
- Shortest booking windows are in Nov, Oct, Feb, averaging 45 days
- Summer shows the longest average booking window at 82 days, while Fall has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 82 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Worthing
Below is the distribution of amenities across listings in Worthing:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Germany (2.4%)
- English is the top language at 72.1%, followed by French (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Worthing. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
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