Workington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Workington in 2025? Explore comprehensive Airbnb analytics for Workington, England, United Kingdom to uncover income potential. This 2025 STR market report for Workington, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Workington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Workington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Workington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Workington (2025)
Understanding the monthly revenue variations for Airbnb listings in Workington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Workington is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Workington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,998 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Workington
Workington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Workington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Workington:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Workington
Average Daily Rate (ADR) Airbnb Trends in Workington (2025)
Effective short term rental pricing strategy in Workington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Workington typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Workington
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Airbnb Seasonality Analysis & Trends in Workington (2025)
Peak Season (August, September, January)
- Revenue averages $1,692 per month
- Occupancy rates average 45.3%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,371 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $138
Low Season (March, June, October)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $134
Seasonality Insights for Workington
- The Airbnb seasonality in Workington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Workington's highest earning potential, with monthly revenues capable of climbing to $2,029, occupancy reaching a high of 52.3%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $703, occupancy could drop to 23.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Workington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Workington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Workington (2025)
Exploring the top neighborhoods for short-term rentals in Workington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| High Street | The bustling center of Workington with a variety of shops, cafes, and restaurants. Perfect for guests looking to explore the local culture and amenities. | Workington Town Hall, The Helena Thompson Museum, Workington Derwent Park, Venture Centre Discovery, The Workington Pier |
| Derwent How | A scenic suburb close to the river providing a peaceful environment with nature trails and parks. Ideal for families and nature lovers looking for a tranquil getaway. | Derwent Water, Rear of the Fells, Nature Trails, Brampton Woods, Workington Golf Club |
| Flimby | A charming coastal village offering beach access and scenic views of the Solway Firth. Attracts tourists seeking relaxation by the sea. | Flimby Beach, The Solway Coast, Coastal Walks, Local Seafood Restaurants, Nearby Workington |
| Moorclose | A residential area with local amenities and parks, suitable for those looking for a more suburban stay with good access to the town center. | Moorclose Park, Workington Sports Centre, Community Events, Local Shops |
| Ashfield | Known for its quiet residential vibe and proximity to local schools and parks. Attracts families and long-stay guests seeking comfort. | Local Parks, Community Centers, Quiet Streets, Playgrounds, Nearby Schools |
| Stainburn | A slightly more rural area with beautiful landscapes and a small community feel. Great for guests wanting a rural retreat while being close to Workington. | Stainburn Forest, Scenic Hiking Trails, Local Wildlife, Countryside Views |
| Brookfield | A family-friendly area with parks and shops, ideal for travelers with children or those looking for a suburban experience. | Brookfield Park, Local Shopping Centre, Family Activities, Recreational Facilities |
| Northside | An area close to the town center with good transport links, making it convenient for business travelers and tourists alike. | Transport Links, Local Facilities, Quick Access to Workington's Attractions, Community Events |
Understanding Airbnb License Requirements & STR Laws in Workington (2025)
While Workington, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Workington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Workington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Workingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ERIN NEAMH - Magnificent sea views cosy cottage
Entire Place • 3 bedrooms
Luxury townhouse near Workington train station
Entire Place • 2 bedrooms
Market Place
Entire Place • 1 bedroom
The Creamery, High Harrington
Entire Place • 1 bedroom
Town centre flat near the lakes!
Entire Place • 2 bedrooms
The Bewley
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Workington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Workington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lauren | 5 | $36,999 | 17 | 4.46/5.0 |
| Rose | 2 | $36,012 | 154 | 4.93/5.0 |
| Suzanne | 1 | $25,487 | 44 | 4.86/5.0 |
| Cottages | 1 | $24,341 | 5 | 4.40/5.0 |
| Siobhan | 1 | $20,507 | 77 | 4.81/5.0 |
| Alice | 1 | $19,868 | 7 | 5.00/5.0 |
| Sleepwell | 4 | $18,397 | 14 | 4.63/5.0 |
| Shelley-Anne | 3 | $17,800 | 9 | 4.80/5.0 |
| Peter | 1 | $17,093 | 55 | 4.96/5.0 |
| Jerelyn | 2 | $16,791 | 116 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Workington.
Dive Deeper: Advanced Workington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Workington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorkington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Workington
- The Workington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Workington, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Workington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Workington
- The dominant room capacity in Workington is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Workington, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Workington.
Workington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Workington
- The most common guest capacity trend in Workington vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Workington STR market, accounting for 55.9% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Workington.
- On average, properties in Workington are equipped to host 3.7 guests.
Workington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Workington
- The most common availability pattern in Workington falls within the 271-366 days range, representing 67.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Workington (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Workington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
7 listings
21.2% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
1 listings
3% of total
30+ Nights
12 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Workington is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Workington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Workington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Workington.
Workington Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.4% of total
Flexible
18 listings
62.1% of total
Moderate
2 listings
6.9% of total
Firm
3 listings
10.3% of total
Strict
5 listings
17.2% of total
Cancellation Policy Insights for Workington
- The prevailing Airbnb cancellation policy trend in Workington is Flexible, used by 62.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (27.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.1% market standard in Workington.
- Given the high prevalence of Flexible policies (62.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Workington.
Workington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Workington
- The overall average booking lead time for vacation rentals in Workington is 30 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Workington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Workington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Workington (2025)
Amenity Prevalence
Amenity Insights for Workington
- Essential amenities in Workington that guests expect include: Smoke alarm, Heating, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Carbon monoxide alarm, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Workington: Smoke alarm, Heating, TV, Wifi.
- Prioritize adding missing essentials: Heating, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Workington to stay competitive.
Workington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Workington
- The typical guest profile for Airbnb in Workington consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.0% of guests.
- Key international markets include United Kingdom (87%) and United States (2.7%).
- Top languages spoken are English (70.5%) followed by French (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Workington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Waverton | 17 | $4,122 | $465.29 | 31% |
| City of Edinburgh | 4,527 | $4,073 | $281.10 | 59% |
| Isle of Man | 10 | $4,036 | $407.50 | 36% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Eglwys-bach | 18 | $3,965 | $331.58 | 48% |
| Bampton | 12 | $3,936 | $429.00 | 44% |