Airbnb Market Analytics, Statistics and Data in Worcester, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Worcester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Worcester:

Average Daily Rate

$130

Occupancy Rate

43.96%

Annual Revenue

$19,755

Revenue Growth YoY

19.01%

Best Month

May

Worst Month

January

Regulation

Low

Active Listings

171

How much do Airbnb hosts make on average per month in Worcester?

The short-term rental market in Worcester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,620 per month
Strong performing properties (top 25%) make $2,765 or more
Best-in-class properties (top 10%) achieve $4,160+ monthly
Entry-level properties (bottom 25%) typically earn around $814

Revenue Variations by Month

Occupancy Rates Throughout the Year in Worcester

The market in Worcester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 42% occupancy rates
Strong performing properties (top 25%) achieve 63% or higher
Best-in-class properties (top 10%) reach 79%+occupancy
Entry-level properties (bottom 25%) average around 22%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Worcester

Daily rates in Worcester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $113 per night
Strong performing properties (top 25%) secure $154 or more
Best-in-class properties (top 10%) pull in $193+ per night
Entry-level properties (bottom 25%) earn around $67

Daily Rate Variations by Month

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Seasonality patterns in Worcester

Peak Season (May, June, April)

Revenue peaks at $2661.43 per month
Occupancy rates reach 51.53%
Daily rates average $137.62

Shoulder Season

Revenue averages $2101.30 per month
Occupancy maintains 43.71%
Daily rates hold at $124.84

Low Season (October, December, January)

Revenue drops to $1272.40 per month
Occupancy decreases to 31.69%
Daily rates adjust to $111.17

Is it still profitable to do Airbnb in Worcester in 2025?

Yes! Worcester demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2101 and The market's 171 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Worcester

Area	Why Choose This Area	Key Attractions
City Centre	Worcester's vibrant city centre is a hub for shopping, dining, and cultural attractions. It's perfect for travelers looking to explore local history and enjoy a variety of amenities.	Worcester Cathedral, The Hive, Crowngate Shopping Centre, Foregate Street, Tudor House Museum
The Hive	A modern library and community space that attracts students and families. It’s ideal for hosting guests who appreciate educational and cultural activities.	The Hive, Worcester's University, events and workshops, community gardens
Diglis	Situated at the confluence of the River Severn and the Worcester & Birmingham Canal, Diglis offers scenic views and a tranquil atmosphere, ideal for nature lovers and those seeking relaxation.	Diglis Waterway, River Severn walks, Bredon Hill views, local pubs and cafes
St John's	A residential area with a strong community feel, St John's is popular among families and professionals, providing easy access to the countryside and city amenities.	St John's Church, local parks, family-friendly cafes, community events
Barbourne	A charming area known for its picturesque river views and attractive homes. It's perfect for visitors wanting a peaceful retreat while still being close to the city.	Barbourne Brook, Barbourne Church, local restaurants, River Severn pathways
Newtown	An up-and-coming area that offers affordable accommodations and proximity to the city centre, making it appealing for budget-conscious travelers seeking local experiences.	local marketplaces, community centers, pubs and eateries, Worcester City Football Club
Malvern Road	Known for its trendy cafes and boutique shops, Malvern Road draws in a younger crowd and those looking for a lively atmosphere adjacent to the tranquillity of the Malvern Hills.	local boutiques, cafes, Malvern Hills trails, art galleries
Dines Green	A residential area popular with families, offering a mix of green spaces and community events, making it suitable for long-term stays and family vacations.	Dines Green Community Centre, local parks, Worcestershire County Cricket Club, family-oriented activities

Do you need a license for Airbnb in Worcester?

$253.35

Daily Rate

Top Performing Professional Hosts in Worcester

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Host & Stay	46	$955,061	971	4.15/5.0
Jabran	9	$333,789	314	4.82/5.0
Tom	3	$166,374	96	4.84/5.0
Miranda	6	$130,281	179	4.95/5.0
Riize	9	$118,938	77	3.39/5.0
Malcolm	1	$96,994	44	4.93/5.0
Jackie	5	$79,142	54	3.88/5.0
Marc	2	$71,777	246	4.85/5.0
Niall Wyndale Living	2	$59,771	195	4.63/5.0
222199733	1	$59,300	4	4.75/5.0

Additional analytics on vacation rental, real estate, short term rental data in Worcester

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (68.4%), with house and apartment & condo properties comprising 91.8% of inventory

Room Capacity Distribution

Analysis of 171 properties in Worcester shows that 1 bedroom properties are most prevalent, making up 45.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.3% of all listings.

Key Insights

Most common: 1 bedroom (45.6%)
Least common: 5+ bedrooms (1.8%)
Market concentration: 67.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 171 properties in Worcester reveals that 2 guests properties dominate the market, representing 35.1% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.5% of the market.

Key Insights

Most common capacity: 2 guests (35.1% of market)
Least common capacity: 1 guest (0.6% of market)
Average guest capacity: 2.9 guests per property
Market concentration: 58.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 171 properties in Worcester, the most common availability pattern is 181-270 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.2% of properties).

Key Insights

Most common availability window: 181-270 days (39.8%)
Most common booking duration: 91-180 days (39.2%)
Properties with high availability (180+ days): 68.4%
Properties with long-term bookings (180+ days): 33.9%

Minimum Stay Distributions

1 Night (46.1%)

1 Night

70 listings

46.1% of total

2 Nights (44.1%)

2 Nights

67 listings

44.1% of total

3 Nights (6.6%)

3 Nights

10 listings

6.6% of total

4-6 Nights (0.7%)

4-6 Nights

1 listings

0.7% of total

7-29 Nights (0.7%)

7-29 Nights

1 listings

0.7% of total

30+ Nights (2%)

30+ Nights

3 listings

2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 90.2%
Mid-length stays (4-6 nights) represent 0.7% of listings
Monthly+ stays (2%) suggest a stable extended-stay market
High market flexibility with 96.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (6.1%)

Super Strict 30 Days

9 listings

6.1% of total

Refundable (0.7%)

Refundable

1 listings

0.7% of total

Flexible (26.5%)

Flexible

39 listings

26.5% of total

Moderate (55.8%)

Moderate

82 listings

55.8% of total

Firm (6.1%)

Firm

9 listings

6.1% of total

Strict (4.8%)

Strict

7 listings

4.8% of total

Key Insights

Moderate is the preferred policy at 55.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 82.3% of the market
Strong market consensus around Moderate policies
Refundable policies are least common at 0.7% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 63 days
Shortest booking windows are in Feb, Apr, Jan, averaging 31 days
Summer shows the longest average booking window at 61 days, while Winter has the shortest at 34 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Worcester

Below is the distribution of amenities across listings in Worcester:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 85.6% of total guests, indicating a dominant local market share.
Primary international markets: United States (2.9%) and Australia (2.6%)
English is the top language at 76.6%, followed by French (9.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Worcester. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Englishcombe	13	$9,337	$580.71	48%
Chew Magna	14	$6,741	$398.56	48%
Lambourn	11	$6,432	$680.78	28%
Stoke St. Michael	10	$6,129	$429.47	44%
Long Sutton	18	$6,097	$384.21	50%
Oldland Common	14	$5,212	$344.32	45%
Flore	10	$4,958	$357.85	43%
Limpley Stoke	10	$4,926	$502.02	53%
Craven Arms	10	$4,621	$287.53	50%
Dinton	11	$4,526	$232.69	58%

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