Airbnb Market Analytics, Statistics and Data in Woking, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Woking? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Woking:
How much do Airbnb hosts make on average per month in Woking?
The short-term rental market in Woking shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,832 per month
- Strong performing properties (top 25%) make $3,057 or more
- Best-in-class properties (top 10%) achieve $4,854+ monthly
- Entry-level properties (bottom 25%) typically earn around $934
Revenue Variations by Month
Occupancy Rates Throughout the Year in Woking
The market in Woking shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Woking
Daily rates in Woking vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $258+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Woking
Peak Season (July, March, May)
- Revenue peaks at $2843.45 per month
- Occupancy rates reach 64.19%
- Daily rates average $184.72
Shoulder Season
- Revenue averages $2349.19 per month
- Occupancy maintains 51.20%
- Daily rates hold at $171.60
Low Season (December, February, January)
- Revenue drops to $1489.37 per month
- Occupancy decreases to 37.72%
- Daily rates adjust to $155.46
Is it still profitable to do Airbnb in Woking in 2025?
Yes! Woking demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2349 and The market's 129 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Woking
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Woking Town Centre | The heart of Woking, filled with shops, restaurants, and entertainment options. Great for visitors looking to explore the local life and attractions. | Woking Shopping Centre, New Victoria Theatre, McLaren Technology Centre, Woking Leisure Centre, Jubilee Square |
| Victoria Way | A central location known for its nightlife and dining options. Attracts both locals and tourists looking for a lively atmosphere and convenience. | Cineworld, The Greenhouse, The Sushi Company, Nando's, Zizzi's |
| Goldsworth Park | A popular residential area with a serene park and lake, perfect for families and those looking for relaxed, nature-inspired stays. | Goldsworth Park Lake, Goldsworth Park Centre, Children's play areas, Nature walks around the park |
| Sheerwater | Close to the Basingstoke Canal and residential areas, making it attractive for those seeking a more suburban experience. | Basingstoke Canal, Sheerwater Park, Local shops and cafes, Community events |
| Knaphill | A charming village nearby that offers local character and community charm, well-suited for rural getaways. | Knaphill Village, Local pubs, Woking Golf Club, Scenic countryside walks |
| Pyrford | A picturesque area with beautiful views and access to the River Wey, appealing to nature lovers and those seeking peaceful retreats. | River Wey, Pyrford Common, Local eateries, Walking and cycling paths |
| Old Woking | A historic area that gives a glimpse into the past of Woking with local attractions and history, great for cultural enthusiasts. | Woking Palace, Historic churches, Local history museums, Quaint shops and cafes |
| Woking Golf Club | Patrons can enjoy beautiful landscapes and engage in golf while being close to city amenities, ideal for sports enthusiasts. | Golf course, Clubhouse, Scenic views, Local wildlife |
Do you need a license for Airbnb in Woking?
We recommend checking directly with Woking's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Woking
Country House with Heated indoor pool
Entire Place • 7 bedrooms
Luxury Barn
Entire Place • 2 bedrooms
The Luxury Cottage
Entire Place • 2 bedrooms
Hidden Gem with a Sauna and Private Lake Access
Entire Place • 3 bedrooms
Modern 2 Bedroom Apartment in Central Woking
Entire Place • 2 bedrooms
Spacious large 6 bedroom family home free parking
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Woking
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 8 | $241,047 | 102 | 4.48/5.0 |
| Alex | 10 | $230,497 | 120 | 4.67/5.0 |
| Anika | 3 | $213,137 | 337 | 4.96/5.0 |
| Nikhil | 7 | $159,043 | 57 | 4.70/5.0 |
| Felicity Ann | 1 | $104,080 | 46 | 4.80/5.0 |
| 89355192 | 1 | $55,149 | 10 | 4.80/5.0 |
| Jessi | 2 | $54,188 | 43 | 4.50/5.0 |
| Muhammad | 1 | $53,246 | 22 | 4.91/5.0 |
| 252861809 | 1 | $51,295 | 12 | 4.33/5.0 |
| Caius | 1 | $49,338 | 56 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Woking
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.4%), with house and apartment & condo properties comprising 86.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays segments (7.1% combined)
Room Capacity Distribution
Analysis of 129 properties in Woking shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.3% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 64.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 129 properties in Woking reveals that 2 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 2.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 2 guests (24.8% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 129 properties in Woking, the most common availability pattern is 181-270 days (30.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.5% of properties).
Key Insights
- Most common availability window: 181-270 days (30.2%)
- Most common booking duration: 181-270 days (29.5%)
- Properties with high availability (180+ days): 59.7%
- Properties with long-term bookings (180+ days): 44.2%
Minimum Stay Distributions
1 Night
31 listings
26.7% of total
2 Nights
38 listings
32.8% of total
3 Nights
9 listings
7.8% of total
4-6 Nights
16 listings
13.8% of total
7-29 Nights
15 listings
12.9% of total
30+ Nights
7 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.5%
- Mid-length stays (4-6 nights) represent 13.8% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 67.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
3.4% of total
Refundable
2 listings
1.7% of total
Flexible
25 listings
21.6% of total
Moderate
33 listings
28.4% of total
Firm
18 listings
15.5% of total
Strict
34 listings
29.3% of total
Key Insights
- Strict is the preferred policy at 29.3% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (44.8%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 64 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 59 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Woking
Every property in Woking comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7%) and Australia (2.4%)
- English is the top language at 74.7%, followed by French (8.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Woking. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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