Airbnb Market Analytics, Statistics and Data in Wigan, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wigan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wigan:
How much do Airbnb hosts make on average per month in Wigan?
The short-term rental market in Wigan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,307 per month
- Strong performing properties (top 25%) make $2,512 or more
- Best-in-class properties (top 10%) achieve $3,674+ monthly
- Entry-level properties (bottom 25%) typically earn around $610
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wigan
The market in Wigan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wigan
Daily rates in Wigan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $273+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Wigan
Peak Season (May, June, April)
- Revenue peaks at $2102.55 per month
- Occupancy rates reach 50.55%
- Daily rates average $149.94
Shoulder Season
- Revenue averages $1749.61 per month
- Occupancy maintains 43.68%
- Daily rates hold at $140.79
Low Season (December, September, January)
- Revenue drops to $1239.12 per month
- Occupancy decreases to 35.52%
- Daily rates adjust to $133.72
Is it still profitable to do Airbnb in Wigan in 2025?
Yes! Wigan demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1750 and The market's 130 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wigan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wigan Town Centre | The vibrant heart of Wigan, offering a mix of shopping, dining, and cultural attractions. Ideal for guests looking for convenience and easy access to amenities. | Wigan Market, The Grand Arcade, Wigan Pier, Museum of Wigan Life, The Old Courts |
| South Wigan | A residential area with parks and amenities, appealing to families and long-term visitors. Close to nature and offers a quieter atmosphere. | Haigh Woodland Park, Wigan Flashes, Wigan Golf Club |
| Leigh | Just east of Wigan, Leigh has its own charm with affordable amenities and good transport links. Popular for its local population and proximity to Wigan. | Pennington Flash Country Park, Leigh Sports Village, The Leigh Centurions |
| Ince-in-Makerfield | A suburban area popular among families and workers, offering a range of local shops and parks. Great for longer stays focused on work or family time. | Ince Moss Nature Reserve, St. Mary’s Church, Local parks |
| Standish | A picturesque village located on the outskirts of Wigan, ideal for guests seeking a countryside escape while being close to urban amenities. | Standish Village, The White Horse Pub, Chorley Road |
| Orrell | A quiet and residential area with good transport links; great for those looking for a peaceful stay yet convenient for commuting into Wigan or Manchester. | Orrell Water Park, Local cafes and shops, The Old Ironside Pub |
| Shevington | A small village offering tranquility and natural beauty, appealing to those who want to explore the surrounding countryside or use Wigan as a base. | Shevington Park, Local walking trails, The Shevington Deli |
| Aspull | A suburban area with a rural feel, appealing to those looking for a peaceful retreat while being a short drive away from Wigan's amenities. | Aspull Cricket Club, Whelley Loopline, Local countryside |
Do you need a license for Airbnb in Wigan?
We recommend checking directly with Wigan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wigan
Stunning Home in Astley
Entire Place • 3 bedrooms
5 bed home with smart TV's in all rooms
Entire Place • 5 bedrooms
Renovated 3 bedroom house in Lowton / Pennington
Entire Place • 3 bedrooms
The Palm House
Entire Place • 3 bedrooms
Mayfair 2 Bedroom Apartment Billinge
Entire Place • 2 bedrooms
Spacious 3-bed Home - Parking & WiFi
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Wigan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susie | 4 | $90,260 | 143 | 4.69/5.0 |
| Jodie | 1 | $79,382 | 41 | 4.98/5.0 |
| Kevin Dawn And Team | 5 | $76,599 | 43 | 4.58/5.0 |
| Myles | 2 | $61,678 | 39 | 4.79/5.0 |
| Pillow | 1 | $54,570 | 8 | 3.75/5.0 |
| Amanda | 2 | $54,044 | 120 | 4.96/5.0 |
| Monique | 1 | $52,952 | 58 | 4.95/5.0 |
| Kevin | 2 | $47,123 | 38 | 4.82/5.0 |
| Kurt | 2 | $46,150 | 38 | 4.74/5.0 |
| Staycay | 2 | $44,683 | 40 | 4.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wigan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.5%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 130 properties in Wigan shows that 1 bedroom properties are most prevalent, making up 29.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 53.1% of all listings.
Key Insights
- Most common: 1 bedroom (29.2%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 53.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 130 properties in Wigan reveals that 2 guests properties dominate the market, representing 20% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 36.9% of the market.
Key Insights
- Most common capacity: 2 guests (20% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 36.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 130 properties in Wigan, the most common availability pattern is 271-366 days (38.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (38.5%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 33.1%
Minimum Stay Distributions
1 Night
40 listings
36% of total
2 Nights
40 listings
36% of total
3 Nights
5 listings
4.5% of total
4-6 Nights
11 listings
9.9% of total
7-29 Nights
10 listings
9% of total
30+ Nights
5 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.0%
- Mid-length stays (4-6 nights) represent 9.9% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 76.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
1.9% of total
Super Strict 30 Days
1 listings
0.9% of total
Super Strict 60 Days
1 listings
0.9% of total
Refundable
4 listings
3.8% of total
Flexible
43 listings
40.6% of total
Moderate
38 listings
35.8% of total
Firm
10 listings
9.4% of total
Strict
7 listings
6.6% of total
Key Insights
- Flexible is the preferred policy at 40.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.4% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, Feb, averaging 52 days
- Shortest booking windows are in May, Sep, Jan, averaging 30 days
- Summer shows the longest average booking window at 48 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 48 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Jan when lead times are shortest
Popular Airbnb Amenities in Wigan
Below is the distribution of amenities across listings in Wigan:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Australia (1.5%)
- English is the top language at 79.3%, followed by French (7.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wigan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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