Airbnb Market Analytics, Statistics and Data in Wick, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wick? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wick:
How much do Airbnb hosts make on average per month in Wick?
The short-term rental market in Wick shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,555 per month
- Strong performing properties (top 25%) make $6,200 or more
- Best-in-class properties (top 10%) achieve $10,018+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,519
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wick
The market in Wick shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wick
Daily rates in Wick vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $210 per night
- Strong performing properties (top 25%) secure $344 or more
- Best-in-class properties (top 10%) pull in $557+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in Wick
Peak Season (August, July, June)
- Revenue peaks at $7538.90 per month
- Occupancy rates reach 70.93%
- Daily rates average $305.00
Shoulder Season
- Revenue averages $4664.38 per month
- Occupancy maintains 45.26%
- Daily rates hold at $277.97
Low Season (December, January, November)
- Revenue drops to $2618.92 per month
- Occupancy decreases to 32.47%
- Daily rates adjust to $251.79
Is it still profitable to do Airbnb in Wick in 2025?
Yes! Wick demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $4664 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wick
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wick Old Town | Charming historic area with traditional buildings, close to local amenities and the harbor. Popular with tourists interested in history and culture. | Wick Heritage Museum, Pulteney Distillery, Old Wick Castle, Wick Bay, Nucleus: The Nuclear and Caithness Archive |
| Wick Harbour | Scenic waterfront location perfect for those looking for outdoor activities such as fishing and boating. Attracts nature lovers and families. | Wick Harbour, Fishing Port, Wick River, River Walk, Harbor Wall |
| Wick Town Centre | Conveniently located with shops, restaurants, and services. Ideal for visitors seeking urban comforts while exploring the area. | High Street Shopping, Pulteneytown, Local Cafes, Nearby Parks, Historic Sites |
| Reiss Beach | Beautiful coastal area with sandy beaches and stunning views. A great spot for beach lovers and families during the summer months. | Reiss Beach, Dunnet Head, North Coast Cycle Route, Seaside Walks, Picnic Areas |
| Keiss | Picturesque village with access to the coast and historical landmarks. Attracts those interested in local culture and outdoor activities. | Keiss Castle, Keiss Beach, The Flow Country, Local Walks, Historical Sites |
| Thurso | Near Wick, offering a larger town experience with a range of amenities. A good base for exploring the north coast of Scotland. | Thurso West Beach, Thurso Castle, Thurso Museum, Local Shops, Outdoor Activities |
| Dunnet Head | The northernmost point of mainland Scotland with breathtaking scenery. Popular with nature enthusiasts and hikers. | Dunnet Head Lighthouse, Coastal Clifftop Walks, Local Wildlife, Stunning Views, Photography Spots |
| Caithness | General area known for its beautiful landscapes and historic sites. Attracts visitors looking for rural retreats and adventures. | Castle of Mey, John o' Groats, Caithness Seacoast, Local Distilleries, Historic Sites |
Do you need a license for Airbnb in Wick?
We recommend checking directly with Wick's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wick
The Beach House Bournemouth
Entire Place • 6 bedrooms
Stunning, historic family house with swimming pool
Entire Place • 7 bedrooms
Beautiful refurbished period house
Entire Place • 9 bedrooms
Family home in Hengisburyhead-close to sea & river
Entire Place • 5 bedrooms
The West Barn near Bath, sleeps 24 + 2 hot tubs
Entire Place • 6 bedrooms
Bournemouth Beach & Sea Views
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Wick
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 7 | $481,367 | 207 | 4.66/5.0 |
| Bournecoast Holiday Agents | 16 | $277,841 | 213 | 3.99/5.0 |
| Nina | 1 | $262,568 | 29 | 4.76/5.0 |
| James | 4 | $258,096 | 1489 | 4.70/5.0 |
| Linden House Parties | 3 | $229,973 | 41 | 4.38/5.0 |
| Charlotte | 3 | $222,823 | 192 | 4.90/5.0 |
| Bath Luxury Stays | 1 | $204,480 | 82 | 4.98/5.0 |
| Henriikka | 2 | $171,757 | 31 | 2.44/5.0 |
| Laura | 1 | $138,775 | 28 | 5.00/5.0 |
| Richard | 2 | $130,483 | 226 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wick
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with house and apartment & condo properties comprising 88.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (11.7% combined)
Room Capacity Distribution
Analysis of 127 properties in Wick shows that 2 bedrooms properties are most prevalent, making up 31.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 56.7% of all listings.
Key Insights
- Most common: 2 bedrooms (31.5%)
- Least common: 4 bedrooms (9.4%)
- Market concentration: 56.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in Wick reveals that 8+ guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 8+ guests (27.6% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in Wick, the most common availability pattern is 271-366 days (37.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.7% of properties).
Key Insights
- Most common availability window: 271-366 days (37.8%)
- Most common booking duration: 91-180 days (30.7%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.3%
Minimum Stay Distributions
1 Night
13 listings
11.3% of total
2 Nights
41 listings
35.7% of total
3 Nights
25 listings
21.7% of total
4-6 Nights
22 listings
19.1% of total
7-29 Nights
9 listings
7.8% of total
30+ Nights
5 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.0%
- Mid-length stays (4-6 nights) represent 19.1% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 68.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
15 listings
13.4% of total
Moderate
29 listings
25.9% of total
Firm
32 listings
28.6% of total
Strict
35 listings
31.3% of total
Key Insights
- Strict is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (39.3%) and strict (59.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 101 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 52 days
- Summer shows the longest average booking window at 96 days, while Fall has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Wick
Every property in Wick comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.2%) and Germany (1.4%)
- English is the top language at 79.4%, followed by French (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wick. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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