Wick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wick in 2025? Explore comprehensive Airbnb analytics for Wick, England, United Kingdom to uncover income potential. This 2025 STR market report for Wick, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 118 active listings.
Whether you're considering an Airbnb investment in Wick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wick (2025)
Understanding the monthly revenue variations for Airbnb listings in Wick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wick is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,520 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,082 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,342, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wick
Wick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wick:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wick
Average Daily Rate (ADR) Airbnb Trends in Wick (2025)
Effective short term rental pricing strategy in Wick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wick typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $607+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Wick
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Airbnb Seasonality Analysis & Trends in Wick (2025)
Peak Season (August, July, June)
- Revenue averages $6,283 per month
- Occupancy rates average 54.5%
- Daily rates average $350
Shoulder Season
- Revenue averages $3,974 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $290
Low Season (January, February, November)
- Revenue drops to average $2,598 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $273
Seasonality Insights for Wick
- The Airbnb seasonality in Wick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wick's highest earning potential, with monthly revenues capable of climbing to $7,315, occupancy reaching a high of 58.6%, and ADRs peaking at $361.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,501, occupancy could drop to 34.9%, and ADRs may adjust down to $267.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wick (2025)
Exploring the top neighborhoods for short-term rentals in Wick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wick Town Center | The heart of Wick, offering local amenities and proximity to attractions. Ideal for guests looking to explore local culture and convenience. | Wick Heritage Museum, Wick Train Station, Local shops and cafes |
| Pulteney Distillery | Famous for its whiskey production, this location attracts whiskey enthusiasts and tourists eager to learn about local distilling traditions. | Pulteney Distillery Tours, Old Pulteney Whiskey, Wick Marina |
| Wick Bay | A picturesque bay area perfect for those seeking scenic views, water activities, and relaxing walks by the coast. | Wick Bay Marina, Beaches, Coastal walks |
| Harbour Area | Offers a unique blend of maritime history and stunning views, making it attractive for those interested in the fishing and boating culture. | Wick Harbour, Fishing trips, Coastal scenery |
| Wick Riverside Walks | A beautiful area for nature lovers with scenic walking paths along the river, attracting visitors who enjoy outdoor activities. | River Wick, Walking trails, Wildlife watching |
| Noss Head | A stunning coastal headland with remarkable views and historical lighthouses. Popular with nature enthusiasts and photographers. | Noss Head Lighthouse, Stunning coastal views, Wildlife and birdwatching |
| Castle Sinclair Girnigoe | Historic castle ruins that attract history buffs and tourists looking to explore the rich heritage of the area. | Castle Sinclair Girnigoe, Historical tours, Stunning views of the coastline |
| Keiss Beach | A beautiful beach for sunbathing and water sports, ideal for families and outdoor enthusiasts. | Keiss Beach, Water sports activities, Family-friendly coastal area |
Understanding Airbnb License Requirements & STR Laws in Wick (2025)
While Wick, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Beach House Bournemouth
Entire Place • 6 bedrooms
Stunning, historic family house with swimming pool
Entire Place • 7 bedrooms
Beautiful refurbished period house
Entire Place • 9 bedrooms
Bournemouth Beach & Sea Views
Entire Place • 5 bedrooms
West Barn near Bath, sleeps 24 + 2 hot tubs
Entire Place • 6 bedrooms
Beautiful home ideal for family or friends sharing
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 5 | $274,793 | 260 | 4.59/5.0 |
| James | 4 | $260,444 | 51 | 4.46/5.0 |
| Bournecoast Holiday Agents | 11 | $229,191 | 236 | 4.77/5.0 |
| Nina | 1 | $206,607 | 55 | 4.82/5.0 |
| Bath Luxury Stays | 1 | $197,181 | 104 | 4.97/5.0 |
| James | 4 | $190,351 | 1588 | 4.70/5.0 |
| Henriikka | 1 | $173,267 | 35 | 4.89/5.0 |
| Charlotte | 3 | $149,314 | 238 | 4.86/5.0 |
| Sue & John | 1 | $139,215 | 161 | 4.90/5.0 |
| Richard | 2 | $121,072 | 249 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wick.
Dive Deeper: Advanced Wick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wick
- The Wick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 118 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wick, House properties are the most common (46.6%), reflecting the local real estate landscape.
- Houses represent a significant 46.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 13.5%) offer potential for unique stay experiences.
Wick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wick
- The dominant room capacity in Wick is 2 bedrooms listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.3% of the active Airbnb listings in Wick, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wick.
Wick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wick
- The most common guest capacity trend in Wick vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Wick STR market, accounting for 50.0% of listings.
- 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wick.
- On average, properties in Wick are equipped to host 4.9 guests.
Wick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wick
- The most common availability pattern in Wick falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wick (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
4.3% of total
2 Nights
36 listings
31% of total
3 Nights
15 listings
12.9% of total
4-6 Nights
16 listings
13.8% of total
7-29 Nights
5 listings
4.3% of total
30+ Nights
39 listings
33.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wick is 30+ Nights, adopted by 33.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.6%) caters to monthly stays (30+ nights) in Wick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.6% of Wick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
- A 2-night minimum appears standard (31%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wick.
Wick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.7% of total
Flexible
15 listings
12.9% of total
Moderate
29 listings
25% of total
Firm
42 listings
36.2% of total
Strict
28 listings
24.1% of total
Cancellation Policy Insights for Wick
- The prevailing Airbnb cancellation policy trend in Wick is Firm, used by 36.2% of listings.
- A majority (60.3%) of hosts in Wick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.2% market standard in Wick.
- Regularly review your cancellation policy against competitors and market demand shifts in Wick.
Wick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wick
- The overall average booking lead time for vacation rentals in Wick is 62 days.
- Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Wick.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Wick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wick (2025)
Amenity Prevalence
Amenity Insights for Wick
- Essential amenities in Wick that guests expect include: Smoke alarm, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wick: Smoke alarm, Wifi, TV, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Heating.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wick to stay competitive.
Wick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wick
- The typical guest profile for Airbnb in Wick consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.1% of guests.
- Key international markets include United Kingdom (90.1%) and United States (2.7%).
- Top languages spoken are English (70%) followed by French (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,297 | $433.02 | 45% |
| Dorney | 12 | $7,190 | $685.49 | 40% |
| Long Sutton | 16 | $6,524 | $420.72 | 42% |
| Englishcombe | 15 | $6,504 | $537.31 | 51% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| City of Westminster | 1,606 | $5,784 | $500.08 | 50% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Ashley | 13 | $5,244 | $366.62 | 53% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Wraysbury | 18 | $4,730 | $421.13 | 47% |