Whitehaven Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Whitehaven in 2025? Explore comprehensive Airbnb analytics for Whitehaven, England, United Kingdom to uncover income potential. This 2025 STR market report for Whitehaven, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 58 active listings.

Whether you're considering an Airbnb investment in Whitehaven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitehaven Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Whitehaven Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$191
The average rental revenue earned for an occupied room per day in Whitehaven.
Occupancy Rate(?)
37.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,350
Typical annual income for an Airbnb listing in Whitehaven. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-32.8%
Significant decrease (-32.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Whitehaven.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Whitehaven.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
58
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Whitehaven (2025)

Understanding the monthly revenue variations for Airbnb listings in Whitehaven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitehaven is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitehaven across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,537+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,694 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,683 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Whitehaven

Whitehaven Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Whitehaven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitehaven:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Whitehaven

Average Daily Rate (ADR) Airbnb Trends in Whitehaven (2025)

Effective short term rental pricing strategy in Whitehaven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitehaven typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Whitehaven

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Airbnb Seasonality Analysis & Trends in Whitehaven (2025)

Peak Season (August, May, April)
  • Revenue averages $3,164 per month
  • Occupancy rates average 47.0%
  • Daily rates average $199
Shoulder Season
  • Revenue averages $2,507 per month
  • Occupancy maintains around 44.9%
  • Daily rates hold near $164
Low Season (January, November, December)
  • Revenue drops to average $1,643 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $155

Seasonality Insights for Whitehaven

  • The Airbnb seasonality in Whitehaven shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Whitehaven's highest earning potential, with monthly revenues capable of climbing to $3,786, occupancy reaching a high of 61.3%, and ADRs peaking at $216.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,434, occupancy could drop to 27.0%, and ADRs may adjust down to $145.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitehaven.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Whitehaven seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Whitehaven (2025)

Exploring the top neighborhoods for short-term rentals in Whitehaven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Whitehaven Marina
A scenic area with stunning views of the marina, attracting visitors for sailing and maritime activities. It's a popular spot for tourists looking to enjoy waterfront dining and leisure activities.
Whitehaven Marina, The Beacon, Harbour View, Old Market, St. Nicholas Church
Historical Whitehaven
Rich in history, this area boasts beautiful Georgian architecture and heritage sites. Perfect for tourists interested in history and culture, with a charming atmosphere.
The Rum Story, Whitehaven's Historic Harbour, Old Town, Whitehaven Golf Club, The Haig Colliery Mining Museum
The Coast
Known for its stunning coastal views and proximity to sandy beaches, this area appeals to families and beachgoers looking for a relaxing getaway.
Sunny Hill, St. Bees Beach, Whitesand Bay, St. Bees Head, The Seacote Hotel
Cumberland Cycleway
A popular area for outdoor enthusiasts, perfect for cycling and walking along the scenic route. Attracts visitors looking for adventure and nature.
Cumberland Cycleway, Cumbrian mountains, Sailing in the Solway, Local nature reserves, Beach walks
Local Parks
A family-friendly area with well-maintained parks and recreation spaces. Attracts families and individuals who enjoy outdoor activities and events.
Harrison Park, St. James' Park, Lonsdale Recreation Centre, Whitehaven Park, Community events
Town Centre
The heart of Whitehaven filled with shops, cafes, and restaurants. Ideal for city dwellers and those looking for urban convenience.
Shopping in Whitehaven, Local eateries, Cultural landmarks, Community events, Theatre and arts events
Sandy Shores
An area known for its beautiful sandy beaches and seaside attractions, inviting visitors for a fun beach holiday experience.
Sandy Shores Beach, Coastal walks, Beach cafes, Water sports, Children's play areas
Heritage Coast
Home to breathtaking coastal views and nature trails, attracting visitors who appreciate the natural beauty and tranquility of the area.
Heritage Coast Path, Local wildlife, Panoramic viewpoints, Outdoor activities, Scenic photography spots

Understanding Airbnb License Requirements & STR Laws in Whitehaven (2025)

While Whitehaven, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitehaven to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Whitehaven (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitehavenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Historic Farmhouse in St Bees. Pet friendly

Historic Farmhouse in St Bees. Pet friendly

Entire Place • 8 bedrooms

$173,626
Revenue
62.4%
Occupancy
$747.53
Daily Rate
Kingswood

Kingswood

Entire Place • 4 bedrooms

$71,770
Revenue
46.4%
Occupancy
$425.81
Daily Rate
Quayside7

Quayside7

Entire Place • 2 bedrooms

$62,204
Revenue
76.3%
Occupancy
$255.92
Daily Rate
The Georgian Manor House

The Georgian Manor House

Entire Place • 8 bedrooms

$55,140
Revenue
42.2%
Occupancy
$560.98
Daily Rate
19th century barn conversion

19th century barn conversion

Entire Place • 4 bedrooms

$48,784
Revenue
50.3%
Occupancy
$267.23
Daily Rate
Bounty Town House Cumbria

Bounty Town House Cumbria

Entire Place • 3 bedrooms

$32,689
Revenue
30.7%
Occupancy
$291.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Whitehaven (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Whitehaven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Philip3$184,575374.43/5.0
Lauren17$162,023544.84/5.0
Cottages4$155,124464.58/5.0
Gary4$64,2762294.84/5.0
Tracey1$48,784594.92/5.0
Steve2$34,841694.95/5.0
Leanne1$32,689154.87/5.0
Joyce3$29,833374.96/5.0
Host #2149617791$22,904514.88/5.0
Chris1$20,553784.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitehaven.

Dive Deeper: Advanced Whitehaven STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitehaven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Whitehaven Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Whitehaven

  • The Whitehaven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 58 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Whitehaven, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 6.8%) offer potential for unique stay experiences.

Whitehaven Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Whitehaven

  • The dominant room capacity in Whitehaven is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 65.5% of the active Airbnb listings in Whitehaven, indicating a high concentration in these sizes.
  • A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitehaven.

Whitehaven Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Whitehaven

  • The most common guest capacity trend in Whitehaven vacation rentals is listings accommodating 4 guests (32.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Whitehaven STR market, accounting for 60.4% of listings.
  • 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitehaven.
  • On average, properties in Whitehaven are equipped to host 3.8 guests.

Whitehaven Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Whitehaven

  • The most common availability pattern in Whitehaven falls within the 271-366 days range, representing 63.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Whitehaven (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Whitehaven Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.3%)

1 Night

15 listings

27.3% of total

2 Nights (27.3%)

2 Nights

15 listings

27.3% of total

3 Nights (5.5%)

3 Nights

3 listings

5.5% of total

4-6 Nights (3.6%)

4-6 Nights

2 listings

3.6% of total

30+ Nights (36.4%)

30+ Nights

20 listings

36.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Whitehaven is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (36.4%) caters to monthly stays (30+ nights) in Whitehaven, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Whitehaven hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitehaven.

Whitehaven Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (9.3%)

Super Strict 60 Days

5 listings

9.3% of total

Flexible (53.7%)

Flexible

29 listings

53.7% of total

Moderate (25.9%)

Moderate

14 listings

25.9% of total

Firm (9.3%)

Firm

5 listings

9.3% of total

Strict

1 listings

1.9% of total

Cancellation Policy Insights for Whitehaven

  • The prevailing Airbnb cancellation policy trend in Whitehaven is Flexible, used by 53.7% of listings.
  • The market strongly favors guest-friendly terms, with 79.6% of listings offering Flexible or Moderate policies. This suggests guests in Whitehaven may expect booking flexibility.
  • Strict cancellation policies are quite rare (1.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 53.7% market standard in Whitehaven.
  • Given the high prevalence of Flexible policies (53.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 1.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Whitehaven.

Whitehaven STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Whitehaven

  • The overall average booking lead time for vacation rentals in Whitehaven is 25 days.
  • Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Whitehaven.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Whitehaven averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Whitehaven (2025)

Amenity Prevalence

Amenity Insights for Whitehaven

  • Essential amenities in Whitehaven that guests expect include: Wifi, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Bed linens, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Whitehaven: Wifi, Smoke alarm, Heating, TV.
  • Prioritize adding missing essentials: Smoke alarm, Heating, TV.
  • Consider adding popular differentiators like Hangers or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Whitehaven to stay competitive.

Whitehaven Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Whitehaven

  • The typical guest profile for Airbnb in Whitehaven consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 87.5% of guests.
  • Key international markets include United Kingdom (87.5%) and United States (3.9%).
  • Top languages spoken are English (71.4%) followed by German (3.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Whitehaven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Galston12$7,453$902.9642%
Gorebridge16$4,975$441.1743%
Crosthwaite11$4,760$392.9954%
Cark13$4,492$861.2328%
Waverton17$4,122$465.2931%
City of Edinburgh4,527$4,073$281.1059%
Isle of Man10$4,036$407.5036%
Allithwaite19$4,025$256.5759%
Eglwys-bach18$3,965$331.5848%
Bampton12$3,936$429.0044%

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