Whitchurch Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Whitchurch in 2025? Explore comprehensive Airbnb analytics for Whitchurch, England, United Kingdom to uncover income potential. This 2025 STR market report for Whitchurch, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Whitchurch, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitchurch Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Whitchurch Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$220
The average rental revenue earned for an occupied room per day in Whitchurch.
Occupancy Rate(?)
42.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,894
Typical annual income for an Airbnb listing in Whitchurch. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.5%
Significant decrease (-14.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Whitchurch.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Whitchurch.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Whitchurch (2025)

Understanding the monthly revenue variations for Airbnb listings in Whitchurch is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitchurch is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitchurch across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,059 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,144 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,184, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Whitchurch

Whitchurch Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Whitchurch STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitchurch:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Whitchurch

Average Daily Rate (ADR) Airbnb Trends in Whitchurch (2025)

Effective short term rental pricing strategy in Whitchurch involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitchurch typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
  • Typical properties (Median) charge around $156 per night.
  • Entry-level properties (Bottom 25%) earn around $115 per night.

Average Daily Rate (ADR) Trend by Month in Whitchurch

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Airbnb Seasonality Analysis & Trends in Whitchurch (2025)

Peak Season (July, September, October)
  • Revenue averages $3,467 per month
  • Occupancy rates average 56.0%
  • Daily rates average $218
Shoulder Season
  • Revenue averages $2,714 per month
  • Occupancy maintains around 45.5%
  • Daily rates hold near $222
Low Season (January, February, March)
  • Revenue drops to average $1,810 per month
  • Occupancy decreases to average 35.5%
  • Daily rates adjust to average $206

Seasonality Insights for Whitchurch

  • The Airbnb seasonality in Whitchurch shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Whitchurch's highest earning potential, with monthly revenues capable of climbing to $3,568, occupancy reaching a high of 58.0%, and ADRs peaking at $239.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,645, occupancy could drop to 32.0%, and ADRs may adjust down to $205.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitchurch.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Whitchurch seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Whitchurch (2025)

Exploring the top neighborhoods for short-term rentals in Whitchurch? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Whitchurch Town Centre
The heart of Whitchurch, offering a mix of local shops, restaurants, and historical landmarks. A central location for visitors exploring the town's attractions and amenities.
Whitchurch Heritage Centre, St. Mary's Church, Local pubs and eateries, Whitchurch Market, Countryside walking routes
Whitchurch Marina
A picturesque spot along the canal, perfect for those interested in boating and outdoor activities. Attracts tourists who enjoy nature and scenic views.
Whitchurch Marina, River Dee, Canal-side walks, Fishing spots, Local flora and fauna
Dog Lane
A peaceful residential area known for its proximity to parks and nature reserves. Ideal for families and visitors seeking a quiet retreat from city life.
Dog Lane Park, Nature trails, Walking paths, Playgrounds, Community events
Bramshall
A charming village near Whitchurch, popular for its traditional countryside charm and outdoor activities. Great for guests looking to experience rural England.
Bramshall Village Hall, Walking trails, Nature reserves, Picnic areas, Historic buildings
Whitchurch Sports Centre
A hub for sports and leisure activities, attracting athletes and families. Visitors can engage in various sports or attend events and competitions.
Whitchurch Sports Centre, Fitness facilities, Local sports teams, Community events, Outdoor fields
A49 Road
A major thoroughfare that provides easy access to nearby towns and attractions. Suitable for guests looking to explore wider Shropshire and beyond.
Access to Shrewsbury, Nearby towns and villages, Self-driving tours, Nearby attractions, Retail stops
Whitchurch Golf Club
An excellent location for golf enthusiasts, attracting visitors who want a sporting getaway. The lush greens provide a relaxing environment.
Whitchurch Golf Club, Golf courses, Clubhouse dining, Nature walks, Scenic views
Local Countryside
The surrounding countryside offers breathtaking views and outdoor adventures, perfect for guests wanting to escape to nature and explore the outdoors.
Walking and cycling trails, Scenic viewpoints, Nature parks, Wildlife watching, Historic sites nearby

Understanding Airbnb License Requirements & STR Laws in Whitchurch (2025)

While Whitchurch, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitchurch to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Whitchurch (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitchurchbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Friends and Family Lodge in the Wye Valley

Friends and Family Lodge in the Wye Valley

Entire Place • 3 bedrooms

$90,789
Revenue
68.2%
Occupancy
$327.68
Daily Rate
the Foundary - uk36319

the Foundary - uk36319

Entire Place • 2 bedrooms

$55,299
Revenue
39.6%
Occupancy
$349.66
Daily Rate
Symonds Yat Cottage

Symonds Yat Cottage

Entire Place • 2 bedrooms

$47,056
Revenue
64.9%
Occupancy
$186.51
Daily Rate
the Hayloft - uk34565

the Hayloft - uk34565

Entire Place • 3 bedrooms

$46,151
Revenue
34.7%
Occupancy
$433.73
Daily Rate
Country escape - stunning views

Country escape - stunning views

Entire Place • N/A

$43,702
Revenue
75.2%
Occupancy
$153.44
Daily Rate
the Dairy - uk34564

the Dairy - uk34564

Entire Place • 3 bedrooms

$36,537
Revenue
44.9%
Occupancy
$388.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Whitchurch (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Whitchurch based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages4$154,693334.75/5.0
Kailan1$90,789414.76/5.0
Ivan2$59,7293944.89/5.0
Matthew2$47,254374.92/5.0
Kris1$47,056145.00/5.0
Callum2$45,645864.86/5.0
Jeanette1$43,7022455.00/5.0
Lisa3$27,374914.90/5.0
Mark1$24,610154.87/5.0
Adele1$24,6002104.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitchurch.

Dive Deeper: Advanced Whitchurch STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitchurch. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Whitchurch Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Whitchurch

  • The Whitchurch Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Whitchurch, House properties are the most common (62.5%), reflecting the local real estate landscape.
  • Houses represent a significant 62.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 6.2%) offer potential for unique stay experiences.

Whitchurch Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Whitchurch

  • The dominant room capacity in Whitchurch is 2 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 53.1% of the active Airbnb listings in Whitchurch, indicating a high concentration in these sizes.
  • A significant 31.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitchurch.

Whitchurch Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Whitchurch

  • The most common guest capacity trend in Whitchurch vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Whitchurch STR market, accounting for 53.1% of listings.
  • 21.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitchurch.
  • On average, properties in Whitchurch are equipped to host 3.8 guests.

Whitchurch Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Whitchurch

  • The most common availability pattern in Whitchurch falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Whitchurch (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Whitchurch Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.3%)

1 Night

10 listings

32.3% of total

2 Nights (35.5%)

2 Nights

11 listings

35.5% of total

4-6 Nights (6.5%)

4-6 Nights

2 listings

6.5% of total

7-29 Nights (6.5%)

7-29 Nights

2 listings

6.5% of total

30+ Nights (19.4%)

30+ Nights

6 listings

19.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Whitchurch is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.8%) of the Whitchurch Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19.4%) caters to monthly stays (30+ nights) in Whitchurch, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 35.5% of Whitchurch hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitchurch.

Whitchurch Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (16.7%)

Super Strict 60 Days

5 listings

16.7% of total

Flexible (16.7%)

Flexible

5 listings

16.7% of total

Moderate (36.7%)

Moderate

11 listings

36.7% of total

Firm (16.7%)

Firm

5 listings

16.7% of total

Strict (13.3%)

Strict

4 listings

13.3% of total

Cancellation Policy Insights for Whitchurch

  • The prevailing Airbnb cancellation policy trend in Whitchurch is Moderate, used by 36.7% of listings.
  • There's a relatively balanced mix between guest-friendly (53.4%) and stricter (30.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.7% market standard in Whitchurch.
  • Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Whitchurch.

Whitchurch STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Whitchurch

  • The overall average booking lead time for vacation rentals in Whitchurch is 44 days.
  • Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Whitchurch.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Whitchurch averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Whitchurch (2025)

Amenity Prevalence

Amenity Insights for Whitchurch

  • Essential amenities in Whitchurch that guests expect include: Heating, Smoke alarm, Wifi, Bed linens. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water kettle, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Whitchurch: Heating, Smoke alarm, Wifi, Bed linens.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Bed linens.
  • Consider adding popular differentiators like TV or Hot water kettle to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Whitchurch to stay competitive.

Whitchurch Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Whitchurch

  • The typical guest profile for Airbnb in Whitchurch consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.6% of guests.
  • Key international markets include United Kingdom (93.6%) and United States (2%).
  • Top languages spoken are English (75.2%) followed by Spanish (6.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Whitchurch Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Chew Magna13$7,297$433.0245%
Long Sutton16$6,524$420.7242%
Englishcombe15$6,504$537.3151%
Lambourn12$6,211$675.3732%
Dinton10$5,384$274.2460%
Ashley13$5,244$366.6253%
Kintbury10$5,121$265.5855%
Southerndown14$5,070$398.2747%
Llanbedr Dyffryn Clwyd10$4,884$437.5127%
Freshford13$4,676$291.6254%

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