Airbnb Market Analytics, Statistics and Data in Weston-super-Mare, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Weston-super-Mare? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Weston-super-Mare:
How much do Airbnb hosts make on average per month in Weston-super-Mare?
The short-term rental market in Weston-super-Mare shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,347 per month
- Strong performing properties (top 25%) make $2,452 or more
- Best-in-class properties (top 10%) achieve $3,757+ monthly
- Entry-level properties (bottom 25%) typically earn around $719
Revenue Variations by Month
Occupancy Rates Throughout the Year in Weston-super-Mare
The market in Weston-super-Mare shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Weston-super-Mare
Daily rates in Weston-super-Mare vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Weston-super-Mare
Peak Season (August, July, June)
- Revenue peaks at $2662.01 per month
- Occupancy rates reach 59.20%
- Daily rates average $148.22
Shoulder Season
- Revenue averages $1858.47 per month
- Occupancy maintains 43.07%
- Daily rates hold at $140.06
Low Season (November, December, January)
- Revenue drops to $1237.38 per month
- Occupancy decreases to 33.68%
- Daily rates adjust to $131.12
Is it still profitable to do Airbnb in Weston-super-Mare in 2025?
Yes! Weston-super-Mare demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1858 and The market's 140 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Weston-super-Mare
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Weston Bay | A beautiful beachfront area with stunning views and proximity to the beach. Ideal for families and holidaymakers looking to enjoy the seaside. | Weston-super-Mare Beach, Grand Pier, Marine Lake, Weston Sand Sculpture Festival, Woodspring Priory |
| Town Centre | The bustling hub of Weston-super-Mare offering shops, restaurants, and entertainment. Great for visitors wanting easy access to all amenities. | Wallace & Gromit Museum, The Playhouse Theatre, High Street Shops, Quay West Shopping Centre, The Italian Gardens |
| Sand Bay | A peaceful area with a more relaxed atmosphere, perfect for couples and those seeking tranquility by the sea. | Sand Bay Beach, Sand Point, Nature Reserves, Breathtaking Sunset Views, Walking Trails |
| Uphill Village | A charming village with historical sites and stunning views of the coastline. Attracts tourists interested in history and nature. | Uphill Beach, St Nicholas Church, The Old Church of St. Andrew, Uphill Castle, Historical Walks |
| Bleadon | A quaint village just outside Weston-super-Mare, offering a rural experience with local charm. Ideal for nature lovers and those wanting a countryside escape. | Bleadon Hill, The Tithe Barn, Local Pubs, Walking Trails |
| Locking | Suburban area with a mixture of residential and rural charm. Great for families and those wanting a quiet stay yet close to Weston. | Locking Castle, Local Parks, Family-friendly Amenities, Briarwood, Walking Paths |
| Kewstoke | A coastal village with a friendly atmosphere, popular for beachgoers and people wanting a relaxed seaside retreat. | Kewstoke Beach, Kewstoke Gardens, Cafes by the Sea, Walking Trails, Local Wildlife |
| Cheddar Gorge | While slightly outside Weston-super-Mare, it's a major tourist draw and great for guests looking for adventure and exploration in the countryside. | Cheddar Gorge, Beeson's Yard, Active Outdoor Experiences, Cave Tours, Scenic Walks |
Do you need a license for Airbnb in Weston-super-Mare?
We recommend checking directly with Weston-super-Mare's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Weston-super-Mare
Willow House
Entire Place • 4 bedrooms
Belgravia Mansions - Peaceful Georgian 3BR Seaview
Entire Place • 3 bedrooms
Seaferns - Weston-super-Mare
Entire Place • 2 bedrooms
Stunning 2 Bedroom Seafront Flat
Entire Place • 2 bedrooms
King suite modern flat next to the Beach
Entire Place • 1 bedroom
Private seaside retreat with hot tub
Entire Place • 1 bedroom
Top Performing Professional Hosts in Weston-super-Mare
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 3 | $195,665 | 7 | 1.67/5.0 |
| Sophie | 4 | $179,485 | 86 | 4.79/5.0 |
| Miles | 6 | $153,134 | 742 | 4.97/5.0 |
| Joy | 2 | $95,382 | 808 | 4.99/5.0 |
| Sean | 7 | $88,166 | 17 | 1.42/5.0 |
| Molla | 7 | $68,445 | 133 | 4.52/5.0 |
| Mary Helen | 3 | $67,934 | 259 | 4.98/5.0 |
| Lucy | 1 | $65,616 | 30 | 4.97/5.0 |
| Julie | 1 | $62,785 | 11 | 5.00/5.0 |
| Jenny Fernando | 3 | $57,886 | 44 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Weston-super-Mare
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65%), with apartment & condo and house properties comprising 80.0% of inventory
- Strong specialty sector (16.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 140 properties in Weston-super-Mare shows that 1 bedroom properties are most prevalent, making up 47.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.3% of all listings.
Key Insights
- Most common: 1 bedroom (47.1%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 69.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 140 properties in Weston-super-Mare reveals that 2 guests properties dominate the market, representing 35% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 57.1% of the market.
Key Insights
- Most common capacity: 2 guests (35% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 57.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 140 properties in Weston-super-Mare, the most common availability pattern is 271-366 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (37.1%)
- Most common booking duration: 181-270 days (28.6%)
- Properties with high availability (180+ days): 65.7%
- Properties with long-term bookings (180+ days): 35.0%
Minimum Stay Distributions
1 Night
43 listings
33.6% of total
2 Nights
58 listings
45.3% of total
3 Nights
17 listings
13.3% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
6 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.9%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 92.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
2.5% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
21 listings
17.8% of total
Moderate
60 listings
50.8% of total
Firm
9 listings
7.6% of total
Strict
24 listings
20.3% of total
Key Insights
- Moderate is the preferred policy at 50.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, Jul, averaging 77 days
- Shortest booking windows are in Apr, Jan, Feb, averaging 43 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Weston-super-Mare
Below is the distribution of amenities across listings in Weston-super-Mare:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.5%) and Australia (1.3%)
- English is the top language at 81.1%, followed by French (7.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Weston-super-Mare. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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