West Parley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in West Parley in 2025? Explore comprehensive Airbnb analytics for West Parley, England, United Kingdom to uncover income potential. This 2025 STR market report for West Parley, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in West Parley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Parley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key West Parley Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$210
The average rental revenue earned for an occupied room per day in West Parley.
Occupancy Rate(?)
44.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,563
Typical annual income for an Airbnb listing in West Parley. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.9%
Strong growth (20.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in West Parley.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in West Parley.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in West Parley (2025)

Understanding the monthly revenue variations for Airbnb listings in West Parley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Parley is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Parley across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,264+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,801 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,112 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,305, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in West Parley

West Parley Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the West Parley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Parley:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in West Parley

Average Daily Rate (ADR) Airbnb Trends in West Parley (2025)

Effective short term rental pricing strategy in West Parley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Parley typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
  • Typical properties (Median) charge around $187 per night.
  • Entry-level properties (Bottom 25%) earn around $135 per night.

Average Daily Rate (ADR) Trend by Month in West Parley

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Airbnb Seasonality Analysis & Trends in West Parley (2025)

Peak Season (July, August, May)
  • Revenue averages $4,740 per month
  • Occupancy rates average 60.1%
  • Daily rates average $264
Shoulder Season
  • Revenue averages $3,306 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $249
Low Season (January, February, March)
  • Revenue drops to average $1,619 per month
  • Occupancy decreases to average 29.6%
  • Daily rates adjust to average $245

Seasonality Insights for West Parley

  • The Airbnb seasonality in West Parley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases West Parley's highest earning potential, with monthly revenues capable of climbing to $5,107, occupancy reaching a high of 65.6%, and ADRs peaking at $276.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 23.5%, and ADRs may adjust down to $202.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Parley.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these West Parley seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in West Parley (2025)

Exploring the top neighborhoods for short-term rentals in West Parley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ferndown
A picturesque town known for its parks and proximity to nature reserves. It attracts families and those looking for a quiet getaway, making it a great area for Airbnb hosting.
Deane Gardens, Ferndown Golf Club, Uddens Water, Ferndown Forest, Alderholt Mill
Christchurch
Historic market town located near the coast, with beautiful scenery and rich history. Popular with tourists seeking a mix of beach and culture.
Christchurch Priory, Avon Beach, Christchurch Quay, Mudeford Spit, Jet Ski Safaris
Bournemouth
A bustling seaside resort known for its beaches and nightlife. A prime spot for tourists looking for entertainment and fun activities.
Bournemouth Beach, Bournemouth Pier, Russell-Cotes Art Gallery, Gardens, Oceanarium
Ringwood
Charming market town on the edge of the New Forest, popular for outdoor activities and nature lovers. It attracts visitors looking for rural retreats.
Ringwood Brewery, Avon Valley Path, Ringwood Market, New Forest National Park, Moors Valley Country Park
Poole
Coastal resort town famous for its stunning harbour and sandy beaches. A great destination for beachgoers and water sports enthusiasts.
Poole Harbour, Sandbanks Beach, Brownsea Island, Poole Quay, National Trust's Studland Bay
Wimborne Minster
Historic town with a rich heritage and beautiful architecture. Attracts visitors interested in history and quaint countryside experiences.
Wimborne Minster, The Priest's House Museum, Model Town, Knoll Gardens, The Tivoli Theatre
New Milton
Ideal for those looking to explore the New Forest and nearby beaches. It's attractive to families and outdoor lovers.
New Milton's beaches, Sammys Beach Café, Hurst Castle, New Forest National Park, Milford on Sea
Lymington
Sought after for its yachting marina and seaside charm. Perfect for attracting guests interested in nautical activities and coastal relaxation.
Lymington Pier, Yacht Haven, Keyhaven Marshes, Lymington Sea Water Baths, New Forest

Understanding Airbnb License Requirements & STR Laws in West Parley (2025)

While West Parley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Parley to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in West Parley (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in West Parleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious 7-Bedroom Retreat w/ Lounge, Bar & Garden

Spacious 7-Bedroom Retreat w/ Lounge, Bar & Garden

Entire Place • 7 bedrooms

$91,024
Revenue
66.5%
Occupancy
$484.38
Daily Rate
Luxurious family home in Dorset

Luxurious family home in Dorset

Entire Place • 4 bedrooms

$68,226
Revenue
67.1%
Occupancy
$494.16
Daily Rate
Charming retreat in Dorset -Lelola 5

Charming retreat in Dorset -Lelola 5

Entire Place • 2 bedrooms

$45,803
Revenue
59.7%
Occupancy
$206.43
Daily Rate
Heathside Retreat by Grandeur Property

Heathside Retreat by Grandeur Property

Entire Place • 3 bedrooms

$39,526
Revenue
56.5%
Occupancy
$218.93
Daily Rate
Charming Retreat Jurassic Coast8

Charming Retreat Jurassic Coast8

Entire Place • 2 bedrooms

$29,676
Revenue
40.0%
Occupancy
$204.43
Daily Rate
Charming Retreat in Dorset - Lelola 3

Charming Retreat in Dorset - Lelola 3

Entire Place • 2 bedrooms

$28,551
Revenue
56.8%
Occupancy
$185.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in West Parley (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in West Parley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lelola Holiday Lettings7$183,0249744.79/5.0
Lisa And Matt5$112,0423214.88/5.0
Ben1$91,024464.96/5.0
Emma1$68,22665.00/5.0
Grandeur Property2$54,291314.71/5.0
Lee1$16,5592414.94/5.0
Wendy1$16,013434.95/5.0
Coral1$14,5451404.96/5.0
Host #1756435961$1,797385.00/5.0
Host #301338061$2982254.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Parley.

Dive Deeper: Advanced West Parley STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Parley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

West Parley Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for West Parley

  • The West Parley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in West Parley, House properties are the most common (47.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

West Parley Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for West Parley

  • The dominant room capacity in West Parley is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in West Parley, indicating a high concentration in these sizes.
  • A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Parley.

West Parley Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for West Parley

  • The most common guest capacity trend in West Parley vacation rentals is listings accommodating 8+ guests (23.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the West Parley STR market, accounting for 47.6% of listings.
  • 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Parley.
  • On average, properties in West Parley are equipped to host 4.9 guests.

West Parley Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for West Parley

  • The most common availability pattern in West Parley falls within the 181-270 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in West Parley (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

West Parley Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.8%)

1 Night

7 listings

36.8% of total

2 Nights (15.8%)

2 Nights

3 listings

15.8% of total

3 Nights (10.5%)

3 Nights

2 listings

10.5% of total

7-29 Nights (10.5%)

7-29 Nights

2 listings

10.5% of total

30+ Nights (26.3%)

30+ Nights

5 listings

26.3% of total

Key Insights

  • The most prevalent minimum stay requirement in West Parley is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (26.3%) caters to monthly stays (30+ nights) in West Parley, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.8% of West Parley hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Parley.

West Parley Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

4.8% of total

Moderate (57.1%)

Moderate

12 listings

57.1% of total

Firm (23.8%)

Firm

5 listings

23.8% of total

Strict (14.3%)

Strict

3 listings

14.3% of total

Cancellation Policy Insights for West Parley

  • The prevailing Airbnb cancellation policy trend in West Parley is Moderate, used by 57.1% of listings.
  • There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 57.1% market standard in West Parley.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in West Parley.

West Parley STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for West Parley

  • The overall average booking lead time for vacation rentals in West Parley is 80 days.
  • Guests book furthest in advance for stays during May (average 135 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (96 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in West Parley.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these West Parley averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in West Parley (2025)

Amenity Prevalence

Amenity Insights for West Parley

  • Essential amenities in West Parley that guests expect include: Heating, Wifi, Dishes and silverware, Essentials, Smoke alarm, Microwave, TV, Kitchen, Hangers, Free parking on premises. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for West Parley: Heating, Wifi, Dishes and silverware, Essentials, Smoke alarm, Microwave, TV, Kitchen, Hangers, Free parking on premises.
  • Prioritize adding missing essentials: Microwave, TV, Kitchen, Hangers, Free parking on premises.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in West Parley to stay competitive.

West Parley Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for West Parley

  • The typical guest profile for Airbnb in West Parley consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 90.8% of guests.
  • Key international markets include United Kingdom (90.8%) and United States (2.3%).
  • Top languages spoken are English (80.2%) followed by Chinese (2.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the West Parley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Chew Magna13$7,297$433.0245%
Dorney12$7,190$685.4940%
Long Sutton16$6,524$420.7242%
Englishcombe15$6,504$537.3151%
Lambourn12$6,211$675.3732%
City of Westminster1,606$5,784$500.0850%
Dinton10$5,384$274.2460%
Ashley13$5,244$366.6253%
Kintbury10$5,121$265.5855%
Wraysbury18$4,730$421.1347%

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