West Northamptonshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in West Northamptonshire in 2025? Explore comprehensive Airbnb analytics for West Northamptonshire, England, United Kingdom to uncover income potential. This 2025 STR market report for West Northamptonshire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in West Northamptonshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Northamptonshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Northamptonshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Northamptonshire (2025)
Understanding the monthly revenue variations for Airbnb listings in West Northamptonshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Northamptonshire is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Northamptonshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $974 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $519, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Northamptonshire
West Northamptonshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Northamptonshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Northamptonshire:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Northamptonshire
Average Daily Rate (ADR) Airbnb Trends in West Northamptonshire (2025)
Effective short term rental pricing strategy in West Northamptonshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Northamptonshire typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in West Northamptonshire
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Airbnb Seasonality Analysis & Trends in West Northamptonshire (2025)
Peak Season (June, August, October)
- Revenue averages $1,965 per month
- Occupancy rates average 34.2%
- Daily rates average $192
Shoulder Season
- Revenue averages $1,083 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $189
Low Season (February, March, April)
- Revenue drops to average $98 per month
- Occupancy decreases to average 5.3%
- Daily rates adjust to average $183
Seasonality Insights for West Northamptonshire
- The Airbnb seasonality in West Northamptonshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Northamptonshire's highest earning potential, with monthly revenues capable of climbing to $2,308, occupancy reaching a high of 51.6%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Northamptonshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Northamptonshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Northamptonshire (2025)
Exploring the top neighborhoods for short-term rentals in West Northamptonshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Northampton Town Centre | The vibrant heart of Northampton with rich history, shops, and cultural venues. Ideal for tourists wanting to explore the local culture and enjoy city amenities. | Northampton Museum and Art Gallery, Royal & Derngate Theatre, Old Northampton Town Hall, Market Square, Sixfields Stadium |
| Towcester | A historic market town that offers a mix of Roman history and modern amenities. Attractive to visitors looking for a countryside experience close to the Silverstone Circuit. | Silverstone Circuit, Towcester Racecourse, Towcester Museum, St. Lawrence's Church, Abington Park |
| Davidson's Reach | A local area known for its family-friendly environment and proximity to parks, ideal for guests traveling with families or looking for a quiet retreat. | Delapre Park, The Racecourse, Kingsthorpe Golf Club, Northampton Water |
| South Northamptonshire | Known for its picturesque countryside and charming villages, this area appeals to travelers seeking a rural getaway with access to beautiful landscapes and outdoor activities. | Stowe Landscape Garden, Towcester Mill, Paxton Pits Nature Reserve, Canons Ashby House |
| Wootton | A suburban area that provides excellent transport links to Northampton and a peaceful environment, appealing to business travelers and those visiting for events in the city. | Wootton Hall Park, East Park, Nene Valley Railway |
| Badby | A small village with beautiful countryside and access to nature trails, perfect for those looking to escape the city and enjoy a more tranquil stay. | Badby Woods, Church of St. Mary the Virgin, Biodiversity Nature Trail |
| Collingtree | A convenient suburb of Northampton known for its residential feel and golf courses, attractive to visitors seeking a quiet but accessible location. | Collingtree Park Golf Club, Abington Park |
| Rushden Lakes | A modern retail and leisure destination attracting shoppers and tourists, great for hosting guests who want a mix of shopping, dining, and outdoor activities. | Rushden Lakes Shopping Centre, Skew Bridge, Nature Reserve, Water Activities |
Understanding Airbnb License Requirements & STR Laws in West Northamptonshire (2025)
While West Northamptonshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Northamptonshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in West Northamptonshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Northamptonshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Northamptonshire Homestay
Entire Place • 3 bedrooms
Luxury 4 Bed House and Garden, TV, Free Parking
Entire Place • 3 bedrooms
3-BED | Central | Free Parking | Garden
Entire Place • 3 bedrooms
Gorgeous 4 bedroom Townhouse
Entire Place • 4 bedrooms
Spacious 4-Bedroom Retreat
Entire Place • 4 bedrooms
Stylish apartment in the City Centre
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Northamptonshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Northamptonshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kiya | 1 | $39,864 | 1 | Not Rated |
| Sandra | 1 | $25,653 | 7 | 5.00/5.0 |
| Ion | 2 | $22,081 | 18 | 4.08/5.0 |
| Jack | 1 | $17,272 | 20 | 4.50/5.0 |
| Nik | 1 | $14,613 | 7 | 4.86/5.0 |
| Henry | 1 | $14,259 | 10 | 5.00/5.0 |
| Josh | 2 | $13,439 | 4 | 3.67/5.0 |
| Tanya | 1 | $13,079 | 38 | 4.68/5.0 |
| Chique Properties | 1 | $12,663 | 2 | Not Rated |
| Andrew | 1 | $12,316 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Northamptonshire.
Dive Deeper: Advanced West Northamptonshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Northamptonshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Northamptonshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Northamptonshire
- The West Northamptonshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.6% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in West Northamptonshire, House properties are the most common (61.8%), reflecting the local real estate landscape.
- Houses represent a significant 61.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.
West Northamptonshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Northamptonshire
- The dominant room capacity in West Northamptonshire is 2 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in West Northamptonshire, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Northamptonshire.
West Northamptonshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Northamptonshire
- The most common guest capacity trend in West Northamptonshire vacation rentals is listings accommodating 4 guests (20.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the West Northamptonshire STR market, accounting for 41.2% of listings.
- 32.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Northamptonshire.
- On average, properties in West Northamptonshire are equipped to host 3.6 guests.
West Northamptonshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Northamptonshire
- The most common availability pattern in West Northamptonshire falls within the 271-366 days range, representing 88.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in West Northamptonshire (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
West Northamptonshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
47.1% of total
2 Nights
4 listings
11.8% of total
4-6 Nights
2 listings
5.9% of total
7-29 Nights
2 listings
5.9% of total
30+ Nights
10 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in West Northamptonshire is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in West Northamptonshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of West Northamptonshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Northamptonshire.
West Northamptonshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.9% of total
Flexible
22 listings
64.7% of total
Moderate
6 listings
17.6% of total
Firm
3 listings
8.8% of total
Strict
2 listings
5.9% of total
Cancellation Policy Insights for West Northamptonshire
- The prevailing Airbnb cancellation policy trend in West Northamptonshire is Flexible, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in West Northamptonshire may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.7% market standard in West Northamptonshire.
- Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Northamptonshire.
West Northamptonshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Northamptonshire
- The overall average booking lead time for vacation rentals in West Northamptonshire is 23 days.
- Guests book furthest in advance for stays during December (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (23 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in West Northamptonshire.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these West Northamptonshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Northamptonshire (2025)
Amenity Prevalence
Amenity Insights for West Northamptonshire
- Essential amenities in West Northamptonshire that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Northamptonshire: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Northamptonshire to stay competitive.
West Northamptonshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Northamptonshire
- The typical guest profile for Airbnb in West Northamptonshire consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United Kingdom (82.5%) and Australia (3.3%).
- Top languages spoken are English (64%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Northamptonshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,123 | $693.25 | 43% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Dinton | 11 | $5,038 | $289.00 | 52% |
| Kintbury | 10 | $4,835 | $265.16 | 54% |
| Stamford Bridge | 12 | $4,578 | $411.10 | 38% |
| Old Windsor | 20 | $4,554 | $346.58 | 50% |
| Bourne End | 10 | $4,464 | $494.64 | 48% |
| Shrewton | 15 | $4,400 | $495.86 | 45% |