Airbnb Market Analytics, Statistics and Data in Waverley, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Waverley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Waverley:
How much do Airbnb hosts make on average per month in Waverley?
The short-term rental market in Waverley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,983 per month
- Strong performing properties (top 25%) make $3,636 or more
- Best-in-class properties (top 10%) achieve $6,725+ monthly
- Entry-level properties (bottom 25%) typically earn around $931
Revenue Variations by Month
Occupancy Rates Throughout the Year in Waverley
The market in Waverley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Waverley
Daily rates in Waverley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $218 or more
- Best-in-class properties (top 10%) pull in $389+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Waverley
Peak Season (August, July, June)
- Revenue peaks at $4428.20 per month
- Occupancy rates reach 57.04%
- Daily rates average $244.76
Shoulder Season
- Revenue averages $3218.20 per month
- Occupancy maintains 44.48%
- Daily rates hold at $228.52
Low Season (February, November, January)
- Revenue drops to $2070.26 per month
- Occupancy decreases to 34.80%
- Daily rates adjust to $214.38
Is it still profitable to do Airbnb in Waverley in 2025?
Yes! Waverley demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3218 and With 322 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Waverley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Waverley Town Centre | The heart of Waverley with vibrant cafes, shops, and local events. It's a central hub for visitors looking to explore the surrounding areas and enjoy local amenities. | Waverley Borough Museum, Local parks, Cafes and restaurants, Shops and boutiques, Historic buildings |
| Godalming | A charming market town with picturesque streets and scenic views. Ideal for visitors seeking a peaceful retreat while having easy access to the Surrey Hills. | River Wey, Godalming Museum, Godalming High Street, The Pepperpot, Hurtmore Common |
| Farnham | Rich in history with its ancient castle and beautiful architecture. A popular destination for tourists who enjoy exploring historic sites and beautiful countryside. | Farnham Castle, Waverley Abbey, Town Centre shops, Borough Hill, The Bush Hotel |
| Haslemere | A quaint town surrounded by the stunning countryside of the South Downs National Park. Perfect for nature lovers and hikers looking for a serene environment. | Haslemere Museum, The Devil's Punchbowl, Local trails, Cafes, Nature reserves |
| Cranleigh | Often referred to as England's largest village, Cranleigh offers a blend of rustic charm and modern amenities, attracting families and outdoor enthusiasts. | Cranleigh Village Hall, Local parks, Shops and pubs, Surrounding countryside, Cranleigh Arts Centre |
| Bramley | A small, picturesque village with traditional English charm. It’s great for guests who want a quiet stay close to natural landscapes and village life. | Bramley Heritage Centre, Local walks, Community events, Traditional pubs, Beautiful countryside |
| Milford | A small village with easy access to both the countryside and rail links to London. Suitable for travelers looking for convenience and tranquility. | Milford Golf Club, Local shops, River Wey, Parks, Easy access to London |
| Elstead | Known for its picturesque cottages and rural settings, Elstead is ideal for visitors seeking a quaint, English village experience with beautiful walks. | Elstead Mill, Local shops and cafes, Surrounding nature walks, Historic sites, Elstead Common |
Do you need a license for Airbnb in Waverley?
We recommend checking directly with Waverley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Waverley
Victorian Manor House with easy London access
Entire Place • 8 bedrooms
Gate Street Farmhouse
Entire Place • 7 bedrooms
Spacious woodland retreat - Surrey Hills
Entire Place • 5 bedrooms
SW facing home with views
Entire Place • 5 bedrooms
Great Tangley Manor with Indoor Heated pool
Entire Place • 5 bedrooms
Luxury Californian style 6 bedroom country home
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Waverley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rui | 2 | $401,286 | 68 | 4.87/5.0 |
| Kate | 3 | $320,928 | 77 | 3.30/5.0 |
| Gate Street | 4 | $293,079 | 32 | 4.87/5.0 |
| Jim | 1 | $240,534 | 64 | 4.89/5.0 |
| Louise | 1 | $199,821 | 9 | 5.00/5.0 |
| Glyn | 1 | $198,495 | 21 | 4.90/5.0 |
| Charlotte | 1 | $192,278 | 6 | 5.00/5.0 |
| Lucy | 3 | $190,640 | 60 | 5.00/5.0 |
| Hoseasons | 4 | $166,985 | 41 | 4.85/5.0 |
| Gemma | 1 | $163,067 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Waverley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.1%), with house and boutique & hotels properties comprising 64.0% of inventory
- Strong specialty sector (31.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 322 properties in Waverley shows that 1 bedroom properties are most prevalent, making up 43.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (43.5%)
- Least common: 4 bedrooms (4.7%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 322 properties in Waverley reveals that 2 guests properties dominate the market, representing 37% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 54.3% of the market.
Key Insights
- Most common capacity: 2 guests (37% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 322 properties in Waverley, the most common availability pattern is 271-366 days (36.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (36.3%)
- Most common booking duration: 91-180 days (30.4%)
- Properties with high availability (180+ days): 67.7%
- Properties with long-term bookings (180+ days): 34.2%
Minimum Stay Distributions
1 Night
100 listings
34.4% of total
2 Nights
103 listings
35.4% of total
3 Nights
35 listings
12% of total
4-6 Nights
24 listings
8.2% of total
7-29 Nights
14 listings
4.8% of total
30+ Nights
15 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.8%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 81.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
1.4% of total
Super Strict 60 Days
6 listings
2.1% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
68 listings
23.7% of total
Moderate
103 listings
35.9% of total
Firm
58 listings
20.2% of total
Strict
47 listings
16.4% of total
Key Insights
- Moderate is the preferred policy at 35.9% of listings
- The market shows a balanced distribution between guest-friendly (59.6%) and strict (36.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 71 days
- Shortest booking windows are in Jan, Nov, Oct, averaging 42 days
- Summer shows the longest average booking window at 64 days, while Fall has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Waverley
Below is the distribution of amenities across listings in Waverley:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.8%) and Australia (2.5%)
- English is the top language at 72.1%, followed by French (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Waverley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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