Waverley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Waverley in 2025? Explore comprehensive Airbnb analytics for Waverley, England, United Kingdom to uncover income potential. This 2025 STR market report for Waverley, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 329 active listings.
Whether you're considering an Airbnb investment in Waverley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waverley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waverley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waverley (2025)
Understanding the monthly revenue variations for Airbnb listings in Waverley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waverley is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waverley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,391 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,894 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $881, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waverley
Waverley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waverley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waverley:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waverley
Average Daily Rate (ADR) Airbnb Trends in Waverley (2025)
Effective short term rental pricing strategy in Waverley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waverley typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Waverley
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Airbnb Seasonality Analysis & Trends in Waverley (2025)
Peak Season (August, July, September)
- Revenue averages $3,856 per month
- Occupancy rates average 52.5%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,804 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $241
Low Season (January, February, November)
- Revenue drops to average $2,260 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $242
Seasonality Insights for Waverley
- The Airbnb seasonality in Waverley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waverley's highest earning potential, with monthly revenues capable of climbing to $4,310, occupancy reaching a high of 54.8%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,206, occupancy could drop to 37.1%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waverley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waverley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waverley (2025)
Exploring the top neighborhoods for short-term rentals in Waverley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waverley Town Centre | The heart of Waverley with easy access to shops, restaurants, and transport links. Great for visitors wanting convenience and local culture. | Waverley Abbey, The Old Mill, Local parks and gardens, Shops and cafes, Transport links to Guildford |
| Farnham | A charming historic market town with beautiful architecture, arts, and a vibrant community. Perfect for visitors looking for scenic beauty and history. | Farnham Castle, Waverley Abbey, Bourne Woods, Local markets, Art galleries |
| Godalming | A picturesque town along the River Wey, known for its historic buildings and friendly atmosphere. Ideal for those who appreciate countryside charm. | Godalming High Street, The River Wey, Godalming Museum, Local walking trails, Shalford Mill |
| Bramley | A quaint village with a strong community feel, surrounded by beautiful countryside. Attracts guests who want a peaceful retreat. | Bramley Windmill, Local pubs and cafes, Walking paths, Nearby countryside, Historical buildings |
| Milford | A lovely village with scenic views and a strong sense of community. Great for family-oriented visitors and nature lovers. | Milford Common, Local parks, River Wey, Nature walks, Village shops |
| Elstead | A charming village with traditional English character, known for its stunning countryside and historical sites. Perfect for rural escapes. | Elstead Village, Godalming Commons, Historic churches, Walking trails, Local eateries |
| Cranleigh | The largest village in England, featuring a vibrant center and community spirit. Ideal for guests looking for local experiences. | Cranleigh Arts Centre, Local shops, Cranleigh Village Hall, Walking routes, Parks |
| Haslemere | A historic market town at the edge of the Surrey Hills, popular for its access to the countryside and quaint shops. Ideal for outdoor enthusiasts. | Haslemere Museum, Witley Common, Local boutiques, Hurtwood Common, Train links to London |
Understanding Airbnb License Requirements & STR Laws in Waverley (2025)
While Waverley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waverley to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Waverley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waverleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great Tangley Manor with Indoor Heated pool
Entire Place • 5 bedrooms
Spacious woodland retreat - Surrey Hills
Entire Place • 5 bedrooms
Gate Street Farmhouse
Entire Place • 7 bedrooms
Luxury Californian style 6 bedroom country home
Entire Place • 6 bedrooms
SW facing home with views
Entire Place • 5 bedrooms
Victorian Manor House with easy London access
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waverley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waverley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Glyn | 3 | $234,663 | 23 | 4.91/5.0 |
| Gate Street | 4 | $232,298 | 32 | 4.87/5.0 |
| Rui | 2 | $231,217 | 68 | 4.87/5.0 |
| Jim | 1 | $219,027 | 69 | 4.88/5.0 |
| Charlotte | 1 | $195,325 | 6 | 5.00/5.0 |
| Hoseasons | 4 | $163,552 | 41 | 4.85/5.0 |
| Louise | 1 | $151,178 | 9 | 5.00/5.0 |
| Teresa | 3 | $147,986 | 593 | 4.98/5.0 |
| Lucy | 3 | $140,848 | 60 | 5.00/5.0 |
| Alex | 2 | $130,674 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waverley.
Dive Deeper: Advanced Waverley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waverley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaverley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waverley
- The Waverley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.5% of the 329 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Waverley, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.9%) offer potential for unique stay experiences.
Waverley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waverley
- The dominant room capacity in Waverley is 1 bedroom listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Waverley, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waverley.
Waverley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waverley
- The most common guest capacity trend in Waverley vacation rentals is listings accommodating 2 guests (36.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Waverley STR market, accounting for 52.9% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waverley.
- On average, properties in Waverley are equipped to host 3.2 guests.
Waverley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waverley
- The most common availability pattern in Waverley falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Waverley (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waverley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
32.1% of total
2 Nights
100 listings
32.1% of total
3 Nights
29 listings
9.3% of total
4-6 Nights
25 listings
8% of total
7-29 Nights
13 listings
4.2% of total
30+ Nights
45 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Waverley is 1 Night, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.2%) of the Waverley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Waverley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.1% of Waverley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waverley.
Waverley Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
4 listings
1.3% of total
Super Strict 60 Days
6 listings
2% of total
Refundable
1 listings
0.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
74 listings
24.3% of total
Moderate
106 listings
34.9% of total
Firm
63 listings
20.7% of total
Strict
49 listings
16.1% of total
Cancellation Policy Insights for Waverley
- The prevailing Airbnb cancellation policy trend in Waverley is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Waverley.
- Regularly review your cancellation policy against competitors and market demand shifts in Waverley.
Waverley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waverley
- The overall average booking lead time for vacation rentals in Waverley is 48 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Waverley.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Waverley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waverley (2025)
Amenity Prevalence
Amenity Insights for Waverley
- Essential amenities in Waverley that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waverley: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waverley to stay competitive.
Waverley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waverley
- The typical guest profile for Airbnb in Waverley consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United Kingdom (84.4%) and United States (3.7%).
- Top languages spoken are English (60.8%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waverley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Kintbury | 11 | $4,338 | $277.62 | 53% |
| Old Windsor | 25 | $3,953 | $351.54 | 50% |
| Flore | 11 | $3,865 | $357.89 | 37% |
| Wraysbury | 18 | $3,843 | $397.16 | 43% |
| Bourne End | 10 | $3,812 | $456.11 | 40% |
| Furzehill | 11 | $3,793 | $257.54 | 46% |