Airbnb Market Analytics, Statistics and Data in Watford, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Watford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Watford:
How much do Airbnb hosts make on average per month in Watford?
The short-term rental market in Watford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,839 per month
- Strong performing properties (top 25%) make $3,571 or more
- Best-in-class properties (top 10%) achieve $5,578+ monthly
- Entry-level properties (bottom 25%) typically earn around $981
Revenue Variations by Month
Occupancy Rates Throughout the Year in Watford
The market in Watford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Watford
Daily rates in Watford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $145 per night
- Strong performing properties (top 25%) secure $209 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Watford
Peak Season (July, June, May)
- Revenue peaks at $3071.29 per month
- Occupancy rates reach 61.51%
- Daily rates average $176.83
Shoulder Season
- Revenue averages $2530.06 per month
- Occupancy maintains 44.97%
- Daily rates hold at $165.63
Low Season (December, September, January)
- Revenue drops to $1421.41 per month
- Occupancy decreases to 31.71%
- Daily rates adjust to $151.28
Is it still profitable to do Airbnb in Watford in 2025?
Yes! Watford demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $2530 and With 206 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Watford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Watford Town Centre | The heart of Watford, bustling with shops, restaurants, and entertainment options. Ideal for tourists and business travelers with easy access to public transport. | Intu Watford Shopping Centre, Watford Palace Theatre, Watford Museum, Cassiopeia Park, The Parade |
| Watford Junction | A major railway station connecting London and other regions, making it attractive for short-term stays and business travelers commuting to London. | Watford Junction Station, National Football Museum, Cassiobury Park, Watford Football Club |
| Cassiobury Park | One of the largest parks in Hertfordshire, offering beautiful green spaces and recreational activities, perfect for families and nature lovers. | Cassiobury Park, Watford Observatory, River Colne, Cassiobury Park Nature Reserve |
| Oxhey | A residential area with a close-knit community feel, offering a tranquil retreat near the hustle and bustle of Watford's city life. | Oxhey Park, Watford Heath, The Grove Golf Course, Local cafes and pubs |
| Garston | A suburb of Watford that provides a quieter environment while still being close to all amenities, great for families and longer stays. | Garston Park, Local shops, Cafes, Transport links to Watford |
| South Oxhey | A family-friendly area with access to parks and schools, appealing to visitors needing a more residential atmosphere during their stay. | South Oxhey Playing Fields, Local shops and markets, Community events throughout the year |
| Chorleywood | A picturesque village nearby, perfect for those looking for a rural escape, while still near Watford's attractions. | Chorleywood Common, Local pubs, Golf courses, Beautiful hiking trails |
| Watford Heath | A charming residential area that offers spacious accommodations and easy access to Watford town and nearby attractions. | Watford Heath Park, Local schools, Close to transport links |
Do you need a license for Airbnb in Watford?
We recommend checking directly with Watford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Watford
Luxury 4 Bedroom home with large garden
Entire Place • 4 bedrooms
Hogwarts Hideaway (Themed Property)
Entire Place • 3 bedrooms
Quaint 3BR l Market St Watford l Sleeps 8
Entire Place • 3 bedrooms
PrimeLocation! Spacious 4BR Apt Market St Watford!
Entire Place • 4 bedrooms
MBA COSY 4 bedroom house
Entire Place • 4 bedrooms
6 Bedrooms with 6 baths-Perfect for big groups
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Watford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernando | 3 | $178,839 | 37 | 4.66/5.0 |
| Kaiser | 4 | $158,532 | 104 | 4.72/5.0 |
| Mo-Pass The Keys | 1 | $158,321 | 35 | 4.71/5.0 |
| Damian And Jack | 3 | $135,730 | 74 | 4.40/5.0 |
| Chris | 2 | $116,929 | 319 | 4.85/5.0 |
| Hafiz | 3 | $102,918 | 20 | 4.47/5.0 |
| Diako | 1 | $98,339 | 161 | 4.98/5.0 |
| 282713964 | 12 | $90,636 | 71 | 3.00/5.0 |
| 362852046 | 2 | $88,331 | 49 | 4.76/5.0 |
| Hitesh | 6 | $81,110 | 111 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Watford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.9%), with apartment & condo and house properties comprising 95.6% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.4% combined)
Room Capacity Distribution
Analysis of 206 properties in Watford shows that 1 bedroom properties are most prevalent, making up 35.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.9%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 67.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 206 properties in Watford reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 40.3% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 40.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 206 properties in Watford, the most common availability pattern is 271-366 days (43.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (23.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.7%)
- Most common booking duration: 181-270 days (23.8%)
- Properties with high availability (180+ days): 64.6%
- Properties with long-term bookings (180+ days): 36.4%
Minimum Stay Distributions
1 Night
58 listings
35.6% of total
2 Nights
36 listings
22.1% of total
3 Nights
22 listings
13.5% of total
4-6 Nights
12 listings
7.4% of total
7-29 Nights
24 listings
14.7% of total
30+ Nights
11 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.7%
- Mid-length stays (4-6 nights) represent 7.4% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 71.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.3% of total
Non-refundable
4 listings
2.7% of total
Flexible
51 listings
34.2% of total
Moderate
39 listings
26.2% of total
Firm
17 listings
11.4% of total
Strict
36 listings
24.2% of total
Key Insights
- Flexible is the preferred policy at 34.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.4% of the market
- Strong market consensus around Flexible policies
- Refundable policies are least common at 1.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 74 days
- Shortest booking windows are in Jan, Feb, Aug, averaging 46 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Watford
Below is the distribution of amenities across listings in Watford:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.3%) and France (6%)
- English is the top language at 73.3%, followed by French (9.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Watford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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