Airbnb Market Analytics, Statistics and Data in Wakefield, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wakefield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wakefield:
How much do Airbnb hosts make on average per month in Wakefield?
The short-term rental market in Wakefield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,727 per month
- Strong performing properties (top 25%) make $3,106 or more
- Best-in-class properties (top 10%) achieve $5,217+ monthly
- Entry-level properties (bottom 25%) typically earn around $766
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wakefield
The market in Wakefield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wakefield
Daily rates in Wakefield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $260+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Wakefield
Peak Season (August, April, June)
- Revenue peaks at $3081.15 per month
- Occupancy rates reach 54.80%
- Daily rates average $161.04
Shoulder Season
- Revenue averages $2587.93 per month
- Occupancy maintains 44.55%
- Daily rates hold at $151.81
Low Season (December, September, January)
- Revenue drops to $1685.89 per month
- Occupancy decreases to 35.47%
- Daily rates adjust to $141.60
Is it still profitable to do Airbnb in Wakefield in 2025?
Yes! Wakefield demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $2588 and The market's 200 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wakefield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Wakefield, known for its vibrant culture, shopping, and dining. A great spot for tourists looking to experience the city's attractions and amenities. | Wakefield Cathedral, The Hepworth Wakefield, The Yorkshire Sculpture Park, Trinity Walk, Wakefield Museum, County Hall |
| Pugneys Country Park | A popular outdoor destination for nature lovers, offering beautiful lakes and walking trails. Ideal for those seeking a relaxing getaway close to nature. | Pugneys Country Park, Water sports activities, Nature trails, Bird watching, Picnic areas |
| Sandal | A charming residential area with historical significance and access to local parks. Perfect for families and visitors wanting a peaceful stay near the city. | Sandal Castle, Newmillerdam Country Park, Calder & Hebble Navigation, Local pubs and eateries |
| Horbury | Known for its quaint streets and local shops, Horbury provides a small-town feel while being close to Wakefield city centre. Great for those wanting a quieter stay. | Horbury's historic centre, Local markets, Scenic walks, Community events |
| Outwood | A suburban area with good transport links to Wakefield and Leeds. Attractive to business travelers and those looking for convenience. | Local parks, Skelton Lake, Outwood Railway Station access, Shopping amenities |
| Eastmoor | An affordable area with access to local amenities and proximity to the city centre. Appeals to budget travelers. | Local parks, Shopping centres, Convenience stores |
| Walton | A village feel with easy access to Wakefield's amenities. Suitable for guests looking for a quaint environment with local charm. | Walton Hall, Local countryside walks, Walton's traditional pubs |
| Kettlethorpe | A residential area known for its family-friendly parks and schools. Ideal for families visiting the region looking for a comfortable home base. | Kettlethorpe High School grounds, Parks and recreational areas, Community facilities |
Do you need a license for Airbnb in Wakefield?
We recommend checking directly with Wakefield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wakefield
Blossom Barn 23 with home cinema, outdoor hot tub
Entire Place • 4 bedrooms
Hillthorpe Manor - Large 5 Bedroom House - Hot Tub
Entire Place • 5 bedrooms
Stunning Converted Water Tower In Yorkshire
Entire Place • 4 bedrooms
Wakefield Town House
Entire Place • 8 bedrooms
Dreamwood Cottage With Hottub In Yorkshire
Entire Place • 3 bedrooms
Thrushley Cottage - sleeps 7 - with roof terrace
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wakefield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wesley | 1 | $312,934 | 12 | 5.00/5.0 |
| Sarah | 1 | $184,926 | 23 | 4.57/5.0 |
| Cottages | 3 | $158,811 | 26 | 4.75/5.0 |
| Alt Stay | 6 | $158,035 | 50 | 3.27/5.0 |
| YorGuest | 3 | $144,291 | 75 | 4.44/5.0 |
| Pass The Property | 10 | $116,240 | 51 | 3.52/5.0 |
| Angela | 1 | $115,068 | 42 | 4.93/5.0 |
| Quentin | 11 | $99,174 | 139 | 4.68/5.0 |
| 97903615 | 1 | $94,919 | 15 | 3.87/5.0 |
| Francine | 1 | $92,742 | 82 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wakefield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79%), with house and apartment & condo properties comprising 91.5% of inventory
- Untapped potential in boutique & hotels, unique stays, outdoor & mobile, others segments (8.5% combined)
Room Capacity Distribution
Analysis of 200 properties in Wakefield shows that 1 bedroom properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 1 bedroom (36%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 200 properties in Wakefield reveals that 4 guests properties dominate the market, representing 20.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 40.5% of the market.
Key Insights
- Most common capacity: 4 guests (20.5% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 40.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 200 properties in Wakefield, the most common availability pattern is 271-366 days (45.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24.5% of properties).
Key Insights
- Most common availability window: 271-366 days (45.5%)
- Most common booking duration: 31-90 days (24.5%)
- Properties with high availability (180+ days): 69.5%
- Properties with long-term bookings (180+ days): 32.5%
Minimum Stay Distributions
1 Night
47 listings
27% of total
2 Nights
77 listings
44.3% of total
3 Nights
22 listings
12.6% of total
4-6 Nights
14 listings
8% of total
7-29 Nights
6 listings
3.4% of total
30+ Nights
8 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.3%
- Mid-length stays (4-6 nights) represent 8% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Super Strict 60 Days
3 listings
1.9% of total
Flexible
44 listings
28.4% of total
Moderate
46 listings
29.7% of total
Firm
36 listings
23.2% of total
Strict
25 listings
16.1% of total
Key Insights
- Moderate is the preferred policy at 29.7% of listings
- The market shows a balanced distribution between guest-friendly (58.1%) and strict (39.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jun, Aug, averaging 47 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 34 days
- Winter shows the longest average booking window at 45 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Wakefield
Below is the distribution of amenities across listings in Wakefield:
Traveler Demographics
Key Insights
- Domestic travelers make up 88% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (2.7%) and United States (2.7%)
- English is the top language at 83.7%, followed by French (6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wakefield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Whitbourne | 10 | $4,387 | $227.62 | 58% |
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