Upton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Upton in 2025? Explore comprehensive Airbnb analytics for Upton, England, United Kingdom to uncover income potential. This 2025 STR market report for Upton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Upton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upton (2025)
Understanding the monthly revenue variations for Airbnb listings in Upton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upton is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,653 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $659, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upton
Upton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upton:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upton
Average Daily Rate (ADR) Airbnb Trends in Upton (2025)
Effective short term rental pricing strategy in Upton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upton typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Upton
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Airbnb Seasonality Analysis & Trends in Upton (2025)
Peak Season (August, September, July)
- Revenue averages $3,590 per month
- Occupancy rates average 57.5%
- Daily rates average $141
Shoulder Season
- Revenue averages $2,125 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $161
Low Season (May, June, November)
- Revenue drops to average $1,690 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $154
Seasonality Insights for Upton
- The Airbnb seasonality in Upton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upton's highest earning potential, with monthly revenues capable of climbing to $4,579, occupancy reaching a high of 67.2%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,621, occupancy could drop to 29.8%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upton (2025)
Exploring the top neighborhoods for short-term rentals in Upton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Upton Town Centre | The heart of Upton, with easy access to shops, cafes, and local amenities. Attractive for tourists wanting to experience a genuine local lifestyle. | Upton Country Park, Upton House, Local markets, Shops and cafes in the high street |
| Poole Harbour | Close proximity to Poole, offering stunning harbour views and beach access. Popular with families and those seeking a seaside getaway. | Poole Quay, Sandbanks Beach, Brownsea Island, Poole Lighthouse |
| Corfe Castle | Beautiful historic castle ruins surrounded by stunning countryside. A great spot for history buffs and nature lovers. | Corfe Castle, Studland Bay, The Purbecks, Nature trails |
| Studland Village | Charming village close to beaches and nature reserves. Ideal for those looking for a peaceful retreat near scenic landscapes. | Studland Beach, Old Harry Rocks, Nature reserves, Walking trails |
| Sandbanks | Known for its luxury and beautiful beaches, this area attracts affluent tourists and beach lovers. | Sandbanks Beach, Sea life adventures, Marine activities, Restaurants and bars |
| Lytchett Minster | A quaint village offering a mix of tranquility and access to larger towns, ideal for families and tourists seeking countryside experiences. | Historic church, Countryside walks, Local pubs, Wildlife watching |
| The New Forest | A stunning national park featuring forests, heathlands, and wildlife. Perfect for outdoor enthusiasts and nature lovers. | New Forest ponies, Walking and cycling paths, The village of Lyndhurst, Outdoor activities |
| Swanage | A picturesque coastal town with beautiful beaches and a vibrant community. Great for those wanting a traditional seaside holiday experience. | Swanage Beach, Swanage Railway, Durlston Country Park, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Upton (2025)
While Upton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Upton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Uptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Detached Upton Home | Sleeps 8 | Parking
Entire Place • 4 bedrooms
Brand NEW 3 bedroom house - garden & parking +wifi
Entire Place • 3 bedrooms
Exquisite 7 Bedroom 5.5 Bathroom House w/ Parking
Entire Place • 7 bedrooms
Beautiful NEW 3 bedroom house - garden & parking
Entire Place • 3 bedrooms
Charming 3 bed Bungalow with Hot Tub
Entire Place • 3 bedrooms
Brewers Bolt Dog Friendly Shepherds Hut Hot Tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 2 | $114,631 | 98 | 4.79/5.0 |
| Karen | 1 | $74,410 | 27 | 4.93/5.0 |
| Tamsin | 2 | $56,632 | 74 | 4.93/5.0 |
| Yoko Property | 2 | $54,186 | 6 | 4.17/5.0 |
| Maggie | 1 | $49,775 | 106 | 4.95/5.0 |
| David | 1 | $31,363 | 3 | 5.00/5.0 |
| Vikki | 1 | $26,139 | 188 | 4.91/5.0 |
| Mark | 1 | $23,212 | 3 | 5.00/5.0 |
| Jack | 1 | $22,189 | 19 | 4.84/5.0 |
| Peter | 1 | $20,908 | 130 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upton.
Dive Deeper: Advanced Upton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upton
- The Upton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.1% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Upton, House properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 78.1% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 6.2%) offer potential for unique stay experiences.
Upton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upton
- The dominant room capacity in Upton is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Upton, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upton.
Upton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upton
- The most common guest capacity trend in Upton vacation rentals is listings accommodating 2 guests (18.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Upton STR market, accounting for 34.4% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upton.
- On average, properties in Upton are equipped to host 3.4 guests.
Upton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upton
- The most common availability pattern in Upton falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Upton (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25.8% of total
2 Nights
9 listings
29% of total
3 Nights
1 listings
3.2% of total
4-6 Nights
4 listings
12.9% of total
7-29 Nights
5 listings
16.1% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Upton is 2 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Upton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29% of Upton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upton.
Upton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
13.8% of total
Moderate
10 listings
34.5% of total
Firm
8 listings
27.6% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Upton
- The prevailing Airbnb cancellation policy trend in Upton is Moderate, used by 34.5% of listings.
- A majority (51.7%) of hosts in Upton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Upton.
- Regularly review your cancellation policy against competitors and market demand shifts in Upton.
Upton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upton
- The overall average booking lead time for vacation rentals in Upton is 23 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Upton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Upton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upton (2025)
Amenity Prevalence
Amenity Insights for Upton
- Essential amenities in Upton that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upton: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upton to stay competitive.
Upton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upton
- The typical guest profile for Airbnb in Upton consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 93.5% of guests.
- Key international markets include United Kingdom (93.5%) and United States (1.3%).
- Top languages spoken are English (77.4%) followed by Russian (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Appleby | 10 | $5,005 | $366.90 | 45% |
| Woolhope | 11 | $4,986 | $592.14 | 29% |
| Dinton | 11 | $4,616 | $250.27 | 58% |