Airbnb Market Analytics, Statistics and Data in Tunbridge Wells, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tunbridge Wells? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tunbridge Wells:
How much do Airbnb hosts make on average per month in Tunbridge Wells?
The short-term rental market in Tunbridge Wells shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,392 per month
- Strong performing properties (top 25%) make $3,826 or more
- Best-in-class properties (top 10%) achieve $6,303+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,246
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tunbridge Wells
The market in Tunbridge Wells shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tunbridge Wells
Daily rates in Tunbridge Wells vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $146 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $453+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Tunbridge Wells
Peak Season (August, July, May)
- Revenue peaks at $4187.08 per month
- Occupancy rates reach 56.87%
- Daily rates average $245.14
Shoulder Season
- Revenue averages $3391.12 per month
- Occupancy maintains 46.60%
- Daily rates hold at $234.07
Low Season (November, February, January)
- Revenue drops to $2267.16 per month
- Occupancy decreases to 30.75%
- Daily rates adjust to $224.68
Is it still profitable to do Airbnb in Tunbridge Wells in 2025?
Yes! Tunbridge Wells demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3391 and With 347 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tunbridge Wells
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Royal Victoria Place | A popular shopping center in Tunbridge Wells offering a variety of retail shops, eateries, and entertainment options. Known for its accessibility and attraction to visitors looking for leisure and shopping experiences. | Royal Victoria Place Shopping Mall, Cinema, Restaurants, Coffee Shops, Accessibility to town center |
| Calverley Grounds | A beautiful public park in the heart of Tunbridge Wells that attracts families and tourists for its natural beauty, gardens, and recreational activities. Excellent for hosting short-term stays due to its peaceful environment. | Calverley Grounds, Outdoor events, Picnic areas, Playground, Walking paths |
| Pantiles | A historic area known for its Georgian architecture, boutiques, and cafes. It's a charming spot that attracts both tourists and locals, making it ideal for Airbnb hosting. | The Pantiles shopping area, Historic architecture, American Museum in Britain, Tea rooms, Art and craft shops |
| Dunorlan Park | A stunning park with lakes, gardens, and play areas, perfect for families and nature lovers. It provides a serene atmosphere, which is appealing for short-term residents. | Dunorlan Park lakes, Garden areas, Playgrounds, Walking trails, Tea rooms |
| Batemans | The former home of author Rudyard Kipling, now a museum and historic site. This location draws literary enthusiasts and tourists interested in history, making it a unique Airbnb spot. | Batemans (Kipling's home), Gardens, Historical tours, Nature walks, Rudyard Kipling exhibitions |
| High Street | The main thoroughfare of Tunbridge Wells filled with shops, restaurants, and historical landmarks. It is a bustling area that attracts both tourists and business visitors. | Tunbridge Wells Museum, Local shops, Restaurants, Historic sites, Markets |
| Southborough Common | A scenic open space located near Tunbridge Wells, popular for leisurely walks and community events. It attracts those looking for an outdoorsy experience while still being close to town. | Play areas, Walking paths, Community events, Picnic areas, Scenic views |
| The Commons | A large area of common land providing extensive green space for outdoor activities. It is attractive to visitors seeking leisure and outdoor adventures just outside the urban area. | Walking paths, Sculpture trails, Play areas, Events, Nature watching |
Do you need a license for Airbnb in Tunbridge Wells?
We recommend checking directly with Tunbridge Wells's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tunbridge Wells
Large heated swimming pool, tennis court and views
Entire Place • 4 bedrooms
Boutique Victorian converted pub in Tudor village.
Entire Place • 8 bedrooms
Huge kitchen & games room. Sleeps 16
Entire Place • 6 bedrooms
Gate House - 6 bed - dogs welcome
Entire Place • 5 bedrooms
Lovely Farmhouse with Stunning Gardens and Hot Tub
Entire Place • 4 bedrooms
Tollgate Farm Kent 7 bed house, garden & hot tub
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Tunbridge Wells
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Original Cottages Kent & Susse | 16 | $432,431 | 59 | 2.06/5.0 |
| Salomons Estate | 5 | $392,859 | 188 | 4.79/5.0 |
| Cottages | 11 | $365,454 | 71 | 3.07/5.0 |
| Mark And Katherine | 1 | $280,776 | 15 | 4.93/5.0 |
| Sally | 2 | $262,203 | 235 | 4.92/5.0 |
| Debbie | 1 | $251,551 | 261 | 5.00/5.0 |
| Nick | 1 | $190,368 | 35 | 4.89/5.0 |
| Tim | 1 | $184,376 | 65 | 4.92/5.0 |
| Shona | 2 | $183,244 | 62 | 4.88/5.0 |
| Astrid | 1 | $170,555 | 74 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tunbridge Wells
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 70.6% of inventory
- Strong specialty sector (25.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.0% combined)
Room Capacity Distribution
Analysis of 347 properties in Tunbridge Wells shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 4 bedrooms (3.5%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 347 properties in Tunbridge Wells reveals that 2 guests properties dominate the market, representing 36% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.8% of the market.
Key Insights
- Most common capacity: 2 guests (36% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 347 properties in Tunbridge Wells, the most common availability pattern is 271-366 days (40.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.4% of properties).
Key Insights
- Most common availability window: 271-366 days (40.6%)
- Most common booking duration: 91-180 days (25.4%)
- Properties with high availability (180+ days): 66.3%
- Properties with long-term bookings (180+ days): 36.6%
Minimum Stay Distributions
1 Night
118 listings
37.1% of total
2 Nights
111 listings
34.9% of total
3 Nights
36 listings
11.3% of total
4-6 Nights
22 listings
6.9% of total
7-29 Nights
12 listings
3.8% of total
30+ Nights
19 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.0%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 83.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1% of total
Non-refundable
1 listings
0.3% of total
Super Strict 60 Days
20 listings
6.8% of total
Flexible
66 listings
22.3% of total
Moderate
74 listings
25% of total
Firm
72 listings
24.3% of total
Strict
60 listings
20.3% of total
Key Insights
- Moderate is the preferred policy at 25.0% of listings
- The market shows a balanced distribution between guest-friendly (47.3%) and strict (44.6%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 88 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 52 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Tunbridge Wells
Below is the distribution of amenities across listings in Tunbridge Wells:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4%) and Australia (2.3%)
- English is the top language at 73.1%, followed by French (11.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tunbridge Wells. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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