Airbnb Market Analytics, Statistics and Data in Truro, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Truro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Truro:
How much do Airbnb hosts make on average per month in Truro?
The short-term rental market in Truro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,933 per month
- Strong performing properties (top 25%) make $3,158 or more
- Best-in-class properties (top 10%) achieve $4,962+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,102
Revenue Variations by Month
Occupancy Rates Throughout the Year in Truro
The market in Truro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Truro
Daily rates in Truro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $200 or more
- Best-in-class properties (top 10%) pull in $353+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Truro
Peak Season (August, July, June)
- Revenue peaks at $4031.75 per month
- Occupancy rates reach 72.07%
- Daily rates average $186.46
Shoulder Season
- Revenue averages $2511.97 per month
- Occupancy maintains 49.43%
- Daily rates hold at $170.54
Low Season (December, February, January)
- Revenue drops to $1680.47 per month
- Occupancy decreases to 34.59%
- Daily rates adjust to $158.46
Is it still profitable to do Airbnb in Truro in 2025?
Yes! Truro demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2512 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Truro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | Truro's bustling heart with shopping, dining, and cultural attractions. Ideal for guests who want to be close to amenities and local events. | Truro Cathedral, Royal Cornwall Museum, Hall for Cornwall, Pannier Market, Boscawen Park |
| Malpas | A picturesque village on the river with scenic walks and a tranquil setting, perfect for guests looking for a relaxing stay away from the city buzz. | Malpas River Walk, St. Mawes Ferry, Truro Boat Hire |
| Tregony | Charming village close to the Roseland Peninsula, ideal for nature lovers and those seeking a peaceful retreat with countryside views. | Tregony Village, Roseland Peninsula, St. Mawes Castle, Porthluney Beach |
| St Austell | Nearby town known for its proximity to the Eden Project and the Lost Gardens of Heligan, attracting eco-tourists and garden enthusiasts. | Eden Project, Lost Gardens of Heligan, Charlestown Harbour, Porthpean Beach |
| Falmouth | Coastal town famous for its maritime heritage and beaches, appealing to guests interested in water sports and scenic coastal walks. | National Maritime Museum, Gyllyngvase Beach, Falmouth Harbour, Pendennis Castle |
| Ponsanooth | A village surrounded by beautiful countryside and close to scenic walking trails, perfect for outdoor enthusiasts and relaxation seekers. | Ponsanooth Village, Keele Woods, Hollywell Bay |
| Newquay | Surfing hotspot and vibrant town with a youthful vibe, perfect for guests looking for beach parties and surfing activities. | Fistral Beach, Newquay Zoo, Watergate Bay, Blue Reef Aquarium |
| Cornwall's North Coast | Amazing coastline with stunning views and numerous beaches, ideal for guests who want to explore Cornwall's natural beauty and coastal towns. | Tintagel Castle, Padstow, Perranporth Beach, Bude |
Do you need a license for Airbnb in Truro?
We recommend checking directly with Truro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Truro
Finest Retreats | Tideway
Entire Place • 3 bedrooms
Sage Cottage
Entire Place • 2 bedrooms
Large period property centrally located in Truro
Entire Place • 5 bedrooms
Luxurious beautiful House in Truro, Cornwall
Entire Place • 4 bedrooms
Beautiful Cottage & Garden in the Heart of Truro
Entire Place • 2 bedrooms
Modern 2-Storey Apartment in Prime Truro Location
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Truro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Xenia Rise | 6 | $209,428 | 445 | 4.90/5.0 |
| Finest Retreats | 1 | $119,933 | 16 | 4.50/5.0 |
| William | 2 | $110,754 | 103 | 4.74/5.0 |
| Cottages | 2 | $103,830 | 14 | 4.88/5.0 |
| Keryn | 2 | $82,679 | 175 | 4.92/5.0 |
| Stephen | 2 | $74,174 | 123 | 4.82/5.0 |
| Sue | 2 | $73,161 | 212 | 4.98/5.0 |
| Lucy | 1 | $71,650 | 95 | 5.00/5.0 |
| Joe | 1 | $62,623 | 164 | 4.57/5.0 |
| Sebastian | 2 | $59,379 | 78 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Truro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.1%), with house and apartment & condo properties comprising 81.1% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 127 properties in Truro shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.1% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 59.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in Truro reveals that 2 guests properties dominate the market, representing 31.5% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 2 guests (31.5% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in Truro, the most common availability pattern is 181-270 days (31.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 181-270 days (31.5%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 60.6%
- Properties with long-term bookings (180+ days): 39.4%
Minimum Stay Distributions
1 Night
22 listings
19.1% of total
2 Nights
40 listings
34.8% of total
3 Nights
28 listings
24.3% of total
4-6 Nights
10 listings
8.7% of total
7-29 Nights
5 listings
4.3% of total
30+ Nights
10 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.9%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
2.6% of total
Flexible
18 listings
15.7% of total
Moderate
37 listings
32.2% of total
Firm
33 listings
28.7% of total
Strict
24 listings
20.9% of total
Key Insights
- Moderate is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (47.9%) and strict (49.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 80 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 45 days
- Summer shows the longest average booking window at 75 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Truro
Every property in Truro comes standard with Smoke alarm, and Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (2.7%) and United States (2.3%)
- English is the top language at 74.9%, followed by French (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Truro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,199 | $406.98 | 43% |
| Trenance | 21 | $4,912 | $486.22 | 42% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
| Redberth | 29 | $4,110 | $230.72 | 57% |
| Perranuthnoe | 21 | $3,855 | $379.66 | 38% |
| Higher Crackington | 18 | $3,541 | $324.01 | 38% |
| Llanboidy | 10 | $3,513 | $253.82 | 42% |
| Llangennith | 30 | $3,503 | $249.58 | 52% |
| St. John | 40 | $3,449 | $230.76 | 50% |
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