Airbnb Market Analytics, Statistics and Data in Trafford, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Trafford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Trafford:

Average Daily Rate

$145

Occupancy Rate

48.50%

Annual Revenue

$21,533

Revenue Growth YoY

15.37%

Best Month

November

Worst Month

January

Regulation

Low

Active Listings

415

How much do Airbnb hosts make on average per month in Trafford?

The short-term rental market in Trafford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,851 per month
Strong performing properties (top 25%) make $3,095 or more
Best-in-class properties (top 10%) achieve $4,615+ monthly
Entry-level properties (bottom 25%) typically earn around $941

Revenue Variations by Month

Occupancy Rates Throughout the Year in Trafford

The market in Trafford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Trafford

Daily rates in Trafford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $108 per night
Strong performing properties (top 25%) secure $169 or more
Best-in-class properties (top 10%) pull in $253+ per night
Entry-level properties (bottom 25%) earn around $68

Daily Rate Variations by Month

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Seasonality patterns in Trafford

Peak Season (November, June, May)

Revenue peaks at $2717.55 per month
Occupancy rates reach 58.06%
Daily rates average $162.21

Shoulder Season

Revenue averages $2336.03 per month
Occupancy maintains 47.15%
Daily rates hold at $146.41

Low Season (August, February, January)

Revenue drops to $1647.94 per month
Occupancy decreases to 35.59%
Daily rates adjust to $129.54

Is it still profitable to do Airbnb in Trafford in 2025?

Yes! Trafford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2336 and With 415 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Trafford

Area	Why Choose This Area	Key Attractions
Old Trafford	Famous for its football stadium, this area attracts sports fans and visitors looking for accommodation during major events. It's a lively neighborhood with a mix of local culture and sports enthusiasm.	Old Trafford Stadium, Museum of Manchester United, White City Way, Old Trafford Cricket Ground, Lime Grove Park
Stretford	A growing area close to the Trafford Centre and several family attractions, great for those looking for shopping, dining, and entertainment.	Trafford Centre, Longford Park, Stretford Mall, Whalley Range Golf Club, Stretford Marina
Sale	This suburban town is gaining popularity and is known for its picturesque town centre and outdoor spaces, making it a fine choice for families and young professionals alike.	Sale Water Park, Sale Town Centre, Cheshire Ring Walk, The Waterside, Dane Road Park
Altrincham	Altrincham is a vibrant market town with a mix of trendy dining spots and traditional markets. Its train links to Manchester make it a convenient spot for tourists.	Altrincham Market, Dunham Massey, The Little Way Cafe, Clippers Quay, Roots Restaurant
Urmston	A friendly town that is emerging as a good choice for Airbnb hosts due to its proximity to Manchester and its growing local attractions.	Urmston Market, Trafford Ecology Park, The Trafford Centre, Parks and Green Spaces, Local pubs and restaurants
Partington	A quieter suburb that offers a more local experience and still allows easy access to urban amenities. Ideal for guests looking for budget-friendly options.	Partington Marina, Carrington Moss, Local parks, Village centre shops, Community events
Ashton upon Mersey	A charming village-like area with a strong community vibe, perfect for families and those looking to escape the city bustle but stay close to Manchester.	Ashton upon Mersey Park, Local shops and cafes, Historic architecture, Play areas, Community events
Flixton	This residential area provides access to local parks and schools, making it attractive for families visiting the region. A good base for exploring Trafford.	Flixton Park, Flixton House, Local dining options, Close proximity to nature reserves, Historic buildings

Do you need a license for Airbnb in Trafford?

$305.93

Daily Rate

Top Performing Professional Hosts in Trafford

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Helen & Ally	33	$967,481	671	4.58/5.0
Christopher	18	$339,837	561	4.04/5.0
Stephen	4	$267,200	97	4.76/5.0
Lisa	8	$229,716	242	4.84/5.0
Kevin Dawn And Team	14	$227,215	63	2.76/5.0
Emily	11	$227,069	311	4.87/5.0
Dan	7	$217,724	168	4.73/5.0
423940464	1	$178,939	4	4.50/5.0
Charles Hope	4	$154,705	29	4.66/5.0
Sharmaine	2	$118,121	98	4.84/5.0

Additional analytics on vacation rental, real estate, short term rental data in Trafford

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (72.3%), with apartment & condo and house properties comprising 95.9% of inventory
Untapped potential in boutique & hotels, others segments (4.1% combined)

Room Capacity Distribution

Analysis of 415 properties in Trafford shows that 1 bedroom properties are most prevalent, making up 42.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.2% of all listings.

Key Insights

Most common: 1 bedroom (42.4%)
Least common: 5+ bedrooms (1%)
Market concentration: 62.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 415 properties in Trafford reveals that 2 guests properties dominate the market, representing 24.8% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.9% of the market.

Key Insights

Most common capacity: 2 guests (24.8% of market)
Least common capacity: 1 guest (2.9% of market)
Average guest capacity: 3.1 guests per property
Market concentration: 48.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 415 properties in Trafford, the most common availability pattern is 271-366 days (28.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).

Key Insights

Most common availability window: 271-366 days (28.7%)
Most common booking duration: 91-180 days (28.9%)
Properties with high availability (180+ days): 57.1%
Properties with long-term bookings (180+ days): 43.9%

Minimum Stay Distributions

1 Night (38.6%)

1 Night

137 listings

38.6% of total

2 Nights (31%)

2 Nights

110 listings

31% of total

3 Nights (5.6%)

3 Nights

20 listings

5.6% of total

4-6 Nights (7.9%)

4-6 Nights

28 listings

7.9% of total

7-29 Nights (9.6%)

7-29 Nights

34 listings

9.6% of total

30+ Nights (7.3%)

30+ Nights

26 listings

7.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 69.6%
Mid-length stays (4-6 nights) represent 7.9% of listings
Monthly+ stays (7.3%) suggest a stable extended-stay market
High market flexibility with 75.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Refundable (0.9%)

Refundable

3 listings

0.9% of total

Non-refundable (0.3%)

Non-refundable

1 listings

0.3% of total

Flexible (20.2%)

Flexible

67 listings

20.2% of total

Moderate (31.9%)

Moderate

106 listings

31.9% of total

Firm (15.7%)

Firm

52 listings

15.7% of total

Strict (31%)

Strict

103 listings

31% of total

Key Insights

Moderate is the preferred policy at 31.9% of listings
The market shows a balanced distribution between guest-friendly (52.1%) and strict (46.7%) policies
Strong market consensus around Moderate policies
Non-refundable policies are least common at 0.3% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Apr, May, averaging 69 days
Shortest booking windows are in Nov, Sep, Oct, averaging 36 days
Summer shows the longest average booking window at 60 days, while Fall has the shortest at 36 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Nov-Oct when lead times are shortest

Popular Airbnb Amenities in Trafford

Below is the distribution of amenities across listings in Trafford:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 67.2% of total guests, indicating a significant local market share.
Primary international markets: United States (6.3%) and Australia (4%)
English is the top language at 75.5%, followed by French (7.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.0%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Trafford. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Grinton	15	$5,757	$335.88	50%
Casterton	11	$5,229	$303.41	51%
Flore	10	$4,958	$357.85	43%
Pooley Bridge	11	$4,687	$321.71	53%
Craven Arms	10	$4,621	$287.53	50%
Hayton	13	$4,560	$245.93	62%
Abbeycwmhir	10	$4,525	$259.35	51%
Seascale	11	$4,489	$357.98	45%
Waverton	18	$4,473	$491.43	32%
Pickmere	12	$4,433	$396.92	31%

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