Airbnb Market Analytics, Statistics and Data in Tonbridge and Malling, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tonbridge and Malling? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tonbridge and Malling:
How much do Airbnb hosts make on average per month in Tonbridge and Malling?
The short-term rental market in Tonbridge and Malling shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,205 per month
- Strong performing properties (top 25%) make $3,976 or more
- Best-in-class properties (top 10%) achieve $6,496+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,027
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tonbridge and Malling
The market in Tonbridge and Malling shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tonbridge and Malling
Daily rates in Tonbridge and Malling vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $357+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Tonbridge and Malling
Peak Season (June, May, August)
- Revenue peaks at $4110.37 per month
- Occupancy rates reach 54.94%
- Daily rates average $202.06
Shoulder Season
- Revenue averages $3307.66 per month
- Occupancy maintains 46.57%
- Daily rates hold at $196.07
Low Season (November, February, January)
- Revenue drops to $2131.01 per month
- Occupancy decreases to 32.51%
- Daily rates adjust to $190.71
Is it still profitable to do Airbnb in Tonbridge and Malling in 2025?
Yes! Tonbridge and Malling demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3308 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tonbridge and Malling
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tonbridge Town Centre | Historic market town with a welcoming community vibe. Ideal for visitors looking to explore local shops, restaurants, and attractions, including the scenic River Medway. | Tonbridge Castle, Haysden Country Park, River Walk, Tonbridge Farmers Market, Tonbridge Swimming Pool |
| Borough Green | A charming village with a strong local community, perfect for those wanting a quiet getaway. Close to nature and sports activities, attractive for families and couples. | Borough Green Common, Knockholt Pound, Local independent shops, Borough Green Railway Station, St. Mary's Church |
| West Malling | Picturesque historic town with a vibrant high street and quaint atmosphere. Known for its medieval buildings and proximity to outdoor activities in the surrounding countryside. | West Malling Church, The 12th Century West Malling Abbey, Local boutiques, Lunsford Park, The Historic West Malling High Street |
| Aylesford | A village on the River Medway with historical significance and beautiful countryside. Great for those looking for a peaceful retreat with scenic views. | Aylesford Priory, The River Medway, Local pubs and cafes, Aylesford Railway Station, Historical war memorials |
| Snodland | A developing area with access to various leisure activities and local amenities. Attractive for families and short-term stays near major transport links. | Snodland Railway Station, The Medway River, Snodland Country Park, Local shopping options, Historic buildings |
| East Malling | Known for its beautiful gardens and orchards. Offers a quiet, rural experience close to larger towns, appealing to nature lovers and those seeking tranquility. | East Malling Research, Local orchards, The River Medway, East Malling Church, Orchard Walks |
| Kings Hill | A modern residential area with strong community spirit, great for business travelers and families. Offers modern amenities and green spaces. | Kings Hill Golf Club, Local parks, Kings Hill Shopping Park, Business parks, Community events |
| Hadlow | A quaint village with historical sites and easy access to the countryside. Ideal for those looking to experience rural England and local traditions. | Hadlow Tower, Local boutiques, Hadlow College, Beautiful walking routes, Historic buildings |
Do you need a license for Airbnb in Tonbridge and Malling?
We recommend checking directly with Tonbridge and Malling's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tonbridge and Malling
Spacious 8 bedroom house with fireplace
Entire Place • 8 bedrooms
Converted Telephone Exchange
Entire Place • 5 bedrooms
Large 8 bedroom house with entertainment room
Entire Place • 7 bedrooms
The Quay Pottery
Entire Place • 2 bedrooms
Modern country style barn with beautiful views.
Entire Place • 4 bedrooms
Modern home with a Private Pool, Jacuzzi & BBQ
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tonbridge and Malling
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 3 | $329,021 | 113 | 3.27/5.0 |
| Lisa | 1 | $156,969 | 19 | 4.95/5.0 |
| 43107004 | 1 | $148,629 | 18 | 4.89/5.0 |
| Camilla | 2 | $121,555 | 32 | 4.92/5.0 |
| Joanna Clare Louise | 1 | $120,642 | 8 | 5.00/5.0 |
| Michael | 1 | $119,653 | 53 | 5.00/5.0 |
| Original Cottages Kent & Susse | 3 | $100,381 | 15 | 4.44/5.0 |
| Cottages | 3 | $80,402 | 23 | 3.15/5.0 |
| Sam | 1 | $69,697 | 80 | 4.99/5.0 |
| Graham | 2 | $69,243 | 30 | 2.46/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tonbridge and Malling
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.4%), with house and apartment & condo properties comprising 71.7% of inventory
- Strong specialty sector (16.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.8% combined)
Room Capacity Distribution
Analysis of 106 properties in Tonbridge and Malling shows that 1 bedroom properties are most prevalent, making up 33% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.3% of all listings.
Key Insights
- Most common: 1 bedroom (33%)
- Least common: 4 bedrooms (4.7%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 106 properties in Tonbridge and Malling reveals that 4 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.4% of market)
- Least common capacity: 7 guests (3.8% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 47.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 106 properties in Tonbridge and Malling, the most common availability pattern is 271-366 days (34% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (34%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 63.2%
- Properties with long-term bookings (180+ days): 37.7%
Minimum Stay Distributions
1 Night
41 listings
42.3% of total
2 Nights
33 listings
34% of total
3 Nights
11 listings
11.3% of total
4-6 Nights
5 listings
5.2% of total
7-29 Nights
4 listings
4.1% of total
30+ Nights
3 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.3%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 87.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
3.3% of total
Super Strict 60 Days
5 listings
5.6% of total
Flexible
28 listings
31.1% of total
Moderate
32 listings
35.6% of total
Firm
10 listings
11.1% of total
Strict
12 listings
13.3% of total
Key Insights
- Moderate is the preferred policy at 35.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.7% of the market
- Strong market consensus around Moderate policies
- Refundable policies are least common at 3.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Dec, averaging 72 days
- Shortest booking windows are in Apr, Nov, Feb, averaging 41 days
- Summer shows the longest average booking window at 65 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Feb when lead times are shortest
Popular Airbnb Amenities in Tonbridge and Malling
Below is the distribution of amenities across listings in Tonbridge and Malling:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.5%) and Australia (3.7%)
- English is the top language at 72.6%, followed by French (10.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tonbridge and Malling. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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