Thurrock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Thurrock in 2025? Explore comprehensive Airbnb analytics for Thurrock, England, United Kingdom to uncover income potential. This 2025 STR market report for Thurrock, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Thurrock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thurrock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thurrock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thurrock (2025)
Understanding the monthly revenue variations for Airbnb listings in Thurrock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thurrock is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thurrock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,059 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,089 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $621, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thurrock
Thurrock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thurrock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thurrock:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thurrock
Average Daily Rate (ADR) Airbnb Trends in Thurrock (2025)
Effective short term rental pricing strategy in Thurrock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thurrock typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Thurrock
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Airbnb Seasonality Analysis & Trends in Thurrock (2025)
Peak Season (July, August, March)
- Revenue averages $2,530 per month
- Occupancy rates average 46.9%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,086 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $169
Low Season (February, May, November)
- Revenue drops to average $1,148 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $168
Seasonality Insights for Thurrock
- The Airbnb seasonality in Thurrock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thurrock's highest earning potential, with monthly revenues capable of climbing to $2,576, occupancy reaching a high of 56.4%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $895, occupancy could drop to 16.6%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thurrock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thurrock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thurrock (2025)
Exploring the top neighborhoods for short-term rentals in Thurrock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grays | Grays is a key commercial hub in Thurrock, offering excellent transport links and proximity to Lakeside Shopping Centre. Its strategic location and convenience make it popular among business travelers and shoppers. | Lakeside Shopping Centre, Thames Gateway, Chadwell St Mary, Grays Beach, Grays Town Centre |
| Upminster | Upminster is a charming suburban area with a picturesque village feel. It is popular with families and offers great transport links to London, attracting those looking for a more peaceful stay near the city. | Upminster Windmill, Upminster Bridge, Havering Country Park, Local cafes and boutiques, Upminster's historic buildings |
| Tilbury | Tilbury, known for its port, is a working-class area with rich history. It's also gaining popularity due to the nearby Tilbury Fort and views of the River Thames, appealing for historical tourism. | Tilbury Fort, Thames Riverside, St. John's Church, Tilbury Cruise Terminal, Local parks |
| Chadwell St Mary | A residential suburb, Chadwell St Mary has a community feel and is ideal for families looking for short-term rentals. The surrounding green spaces offer a retreat from urban life. | Chadwell St Mary Community Centre, Barleylands Farm, Local parks, Nearby shopping centers, Historic architecture |
| Purfleet | Purfleet is located on the banks of the River Thames and has seen recent developments in housing and amenities. It offers historical sites and good access to transport links, appealing to visitors wanting to explore the area. | Purfleet Heritage and Military Centre, Thameside Theatre, Local parks, Purfleet Eco Park, Proximity to Lakeside |
| West Thurrock | West Thurrock is close to the Lakeside Shopping Centre and the M25, making it a convenient spot for visitors. Major retail and entertainment options attract many travelers. | Lakeside Shopping Centre, Thurrock Thameside Nature Park, Local restaurants, Entertainment complexes, Proximity to transport links |
| Grays Beach Park | Grays Beach Park is a green space along the Thames, appealing to those looking for outdoor activities and relaxation. It's ideal for families and those wanting to enjoy nature. | Grays Beach Park, Thames promenade, Picnic areas, Children's play areas, Local wildlife |
| Aveley | Aveley is a suburban area with a mix of local community and easy access to larger towns. It offers a quieter alternative for those visiting the wider Thurrock region. | Aveley Village, Local shops and eateries, Historic buildings, Nearby parks, Access to transport links |
Understanding Airbnb License Requirements & STR Laws in Thurrock (2025)
While Thurrock, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thurrock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thurrock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thurrockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Luxurious 3 Bed House with Multiple Parking
Entire Place • 3 bedrooms
Posh 2 Bed Thurrock Flat (Entire)No parties/Events
Entire Place • 2 bedrooms
Stunning 7-Bed Home | M25 | Perfect for Long Stays
Entire Place • 3 bedrooms
Gorgeous House with free parking
Entire Place • 4 bedrooms
Luxury Large Rooms, En-suite included, 3 bathrooms
Entire Place • 4 bedrooms
Well presented 3 bedroom townhouse in Grays
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thurrock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thurrock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felix | 2 | $90,110 | 49 | 4.93/5.0 |
| Avi | 1 | $36,329 | 23 | 4.74/5.0 |
| Kafui | 2 | $30,449 | 14 | 5.00/5.0 |
| Elena | 1 | $30,172 | 11 | 4.73/5.0 |
| Julie | 1 | $13,191 | 9 | 4.78/5.0 |
| Paula | 1 | $13,033 | 17 | 4.88/5.0 |
| Kay | 1 | $9,621 | 12 | 5.00/5.0 |
| BK Properties | 4 | $6,912 | 5 | Not Rated |
| Richer Stays | 1 | $5,175 | 3 | 4.67/5.0 |
| Muhammad Junaid | 1 | $3,461 | 38 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thurrock.
Dive Deeper: Advanced Thurrock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thurrock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThurrock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thurrock
- The Thurrock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Thurrock, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
Thurrock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thurrock
- The dominant room capacity in Thurrock is 3 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 36.9% of the active Airbnb listings in Thurrock, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thurrock.
Thurrock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thurrock
- The most common guest capacity trend in Thurrock vacation rentals is listings accommodating 6 guests (15.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Thurrock STR market, accounting for 26.3% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thurrock.
- On average, properties in Thurrock are equipped to host 3.0 guests.
Thurrock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thurrock
- The most common availability pattern in Thurrock falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Thurrock (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thurrock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
11 listings
57.9% of total
Key Insights
- The most prevalent minimum stay requirement in Thurrock is 30+ Nights, adopted by 57.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (57.9%) caters to monthly stays (30+ nights) in Thurrock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.9% of Thurrock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 57.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thurrock.
Thurrock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
36.8% of total
Moderate
7 listings
36.8% of total
Firm
3 listings
15.8% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Thurrock
- The prevailing Airbnb cancellation policy trend in Thurrock is Flexible, used by 36.8% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Thurrock may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Thurrock.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thurrock.
Thurrock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thurrock
- The overall average booking lead time for vacation rentals in Thurrock is 15 days.
- Guests book furthest in advance for stays during November (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Winter (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Thurrock.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Thurrock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thurrock (2025)
Amenity Prevalence
Amenity Insights for Thurrock
- Essential amenities in Thurrock that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dedicated workspace, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thurrock: Wifi.
- Consider adding popular differentiators like Smoke alarm or Dedicated workspace to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thurrock to stay competitive.
Thurrock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thurrock
- The typical guest profile for Airbnb in Thurrock consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 80.5% of guests.
- Key international markets include United Kingdom (80.5%) and Canada (4.9%).
- Top languages spoken are English (56.7%) followed by Hindi (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thurrock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,123 | $693.25 | 43% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Old Windsor | 20 | $4,554 | $346.58 | 50% |
| Bourne End | 10 | $4,464 | $494.64 | 48% |
| Cookham | 20 | $4,334 | $363.69 | 48% |
| City of London | 259 | $3,620 | $350.72 | 47% |
| Sunninghill | 14 | $3,456 | $402.81 | 45% |
| Roedean | 53 | $3,403 | $274.47 | 44% |
| Marlow | 47 | $3,344 | $224.21 | 58% |