Thirsk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Thirsk in 2025? Explore comprehensive Airbnb analytics for Thirsk, England, United Kingdom to uncover income potential. This 2025 STR market report for Thirsk, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Thirsk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thirsk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thirsk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thirsk (2025)
Understanding the monthly revenue variations for Airbnb listings in Thirsk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thirsk is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thirsk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,040+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,837 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,022, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thirsk
Thirsk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thirsk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thirsk:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thirsk
Average Daily Rate (ADR) Airbnb Trends in Thirsk (2025)
Effective short term rental pricing strategy in Thirsk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thirsk typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Thirsk
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Airbnb Seasonality Analysis & Trends in Thirsk (2025)
Peak Season (July, August, January)
- Revenue averages $2,757 per month
- Occupancy rates average 46.9%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,167 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $187
Low Season (February, March, November)
- Revenue drops to average $1,441 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $180
Seasonality Insights for Thirsk
- The Airbnb seasonality in Thirsk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thirsk's highest earning potential, with monthly revenues capable of climbing to $2,854, occupancy reaching a high of 54.2%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,352, occupancy could drop to 34.0%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thirsk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thirsk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thirsk (2025)
Exploring the top neighborhoods for short-term rentals in Thirsk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thirsk Market Place | A central hub for shopping and dining in Thirsk. The market attracts both locals and tourists, providing a vibrant atmosphere and easy access to local events. | Thirsk Market, The World of James Herriot, Thirsk Museum, St Mary's Church, Thirsk Racecourse, The Cod Beck |
| Northallerton Road | A scenic road leading into Thirsk, offering a mix of residential and rural attractions. It's convenient for those looking to explore the North Yorkshire countryside. | Yorkshire Moors, Thirsk Bird of Prey Centre, Cod Beck Reservoir, Local walking trails, The Hambleton Hills |
| Thirsk Rural Area | Attracts guests looking for a peaceful rural getaway. Ideal for nature lovers and those seeking outdoor activities. | North York Moors National Park, Local farms and countryside walks, Fishing spots, Cycling routes |
| Thirsk Railway Station | The station area is gaining popularity as a travel hub with connections to larger cities, appealing to visitors who prefer public transportation. | Thirsk Railway Station, Connecting routes to York and London, Nearby cafes and restaurants |
| Sowerby | A neighboring village with charming streets and a community feel. Attractive for families and those looking for a more suburban experience while being close to Thirsk. | Sowerby Park, Local shops, Community events, Nearby walking trails |
| Thirsk Sports Centre | This area offers facilities for various sports and activities, appealing to guests wanting to stay active during their visit. | Thirsk Sports Centre, Local swimming pool, Fitness classes, Sports events |
| Thirsk Historic District | Rich in history with well-preserved buildings and traditional pubs, appealing for guests interested in culture and heritage. | Historic pubs, National Trust properties, The Thirsk Museum, Local festivals |
| Thirsk Arts Centre | A hub for cultural and artistic events, attracting art lovers and those interested in local performances and exhibitions. | Art exhibitions, Local theater performances, Workshops and classes |
Understanding Airbnb License Requirements & STR Laws in Thirsk (2025)
While Thirsk, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thirsk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Thirsk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thirskbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nana Duck's Cottage, Thirsk, North Yorkshire
Entire Place • 2 bedrooms
Thirsk Stays - Bakery Cottage
Entire Place • 1 bedroom
Three bedroom home with parking, Thirsk
Entire Place • 3 bedrooms
Lovely apartment by the river with parking space
Entire Place • 1 bedroom
Sundown Stables
Entire Place • 2 bedrooms
Narnia
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thirsk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thirsk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hayley | 2 | $56,074 | 42 | 4.72/5.0 |
| Laura | 1 | $46,618 | 53 | 5.00/5.0 |
| Catherine Isobel | 4 | $38,278 | 700 | 4.93/5.0 |
| Steve And Wendy | 1 | $30,745 | 58 | 4.90/5.0 |
| Roger | 1 | $26,014 | 80 | 4.88/5.0 |
| Jodie | 1 | $24,834 | 57 | 4.95/5.0 |
| Anita & Chris | 1 | $24,493 | 336 | 4.94/5.0 |
| Holidaycottages.Co.Uk | 1 | $23,881 | 4 | 4.50/5.0 |
| Jon | 1 | $22,980 | 25 | 4.72/5.0 |
| Cottages | 1 | $17,119 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thirsk.
Dive Deeper: Advanced Thirsk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thirsk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThirsk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thirsk
- The Thirsk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thirsk, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Thirsk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thirsk
- The dominant room capacity in Thirsk is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.2% of the active Airbnb listings in Thirsk, indicating a high concentration in these sizes.
Thirsk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thirsk
- The most common guest capacity trend in Thirsk vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Thirsk STR market, accounting for 71.4% of listings.
- On average, properties in Thirsk are equipped to host 3.2 guests.
Thirsk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thirsk
- The most common availability pattern in Thirsk falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Thirsk (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thirsk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
9 listings
42.9% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Thirsk is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Thirsk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Thirsk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Thirsk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (42.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thirsk.
Thirsk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
9.5% of total
Flexible
6 listings
28.6% of total
Moderate
5 listings
23.8% of total
Firm
8 listings
38.1% of total
Cancellation Policy Insights for Thirsk
- The prevailing Airbnb cancellation policy trend in Thirsk is Firm, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.1% market standard in Thirsk.
- Regularly review your cancellation policy against competitors and market demand shifts in Thirsk.
Thirsk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thirsk
- The overall average booking lead time for vacation rentals in Thirsk is 43 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Thirsk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Thirsk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thirsk (2025)
Amenity Prevalence
Amenity Insights for Thirsk
- Essential amenities in Thirsk that guests expect include: Smoke alarm, Wifi, Heating, Bed linens, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thirsk: Smoke alarm, Wifi, Heating, Bed linens, TV, Kitchen.
- Prioritize adding missing essentials: Bed linens, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thirsk to stay competitive.
Thirsk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thirsk
- The typical guest profile for Airbnb in Thirsk consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and United States (5.3%).
- Top languages spoken are English (81.7%) followed by French (3.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thirsk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bishop Monkton | 11 | $5,103 | $302.08 | 51% |
| Appleby | 10 | $4,983 | $373.80 | 45% |
| Stamford Bridge | 12 | $4,687 | $404.52 | 39% |
| Grinton | 13 | $4,493 | $340.46 | 47% |
| High Newton by the Sea | 19 | $4,311 | $497.78 | 38% |
| Ellingham | 12 | $4,251 | $270.46 | 62% |
| Kettlewell | 19 | $4,192 | $383.78 | 44% |
| Carlton | 10 | $4,036 | $372.31 | 43% |
| Bowness-on-Windermere | 358 | $3,934 | $353.63 | 45% |
| Blubberhouses | 10 | $3,904 | $402.53 | 42% |