Airbnb Market Analytics, Statistics and Data in Test Valley, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Test Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Test Valley:
How much do Airbnb hosts make on average per month in Test Valley?
The short-term rental market in Test Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,272 per month
- Strong performing properties (top 25%) make $3,848 or more
- Best-in-class properties (top 10%) achieve $6,278+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,220
Revenue Variations by Month
Occupancy Rates Throughout the Year in Test Valley
The market in Test Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Test Valley
Daily rates in Test Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $154 per night
- Strong performing properties (top 25%) secure $231 or more
- Best-in-class properties (top 10%) pull in $471+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in Test Valley
Peak Season (August, July, September)
- Revenue peaks at $4002.78 per month
- Occupancy rates reach 58.22%
- Daily rates average $223.09
Shoulder Season
- Revenue averages $3254.66 per month
- Occupancy maintains 45.81%
- Daily rates hold at $217.97
Low Season (March, February, January)
- Revenue drops to $2293.72 per month
- Occupancy decreases to 32.62%
- Daily rates adjust to $209.72
Is it still profitable to do Airbnb in Test Valley in 2025?
Yes! Test Valley demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3255 and With 271 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Test Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Romsey | Historic market town with beautiful architecture and a rich heritage. Popular among tourists for its charming streets and proximity to the New Forest National Park. | Romsey Abbey, The Romsey Rapids, Sir Harold Hillier Gardens, Mottisfont Abbey, Romsey Signal Box |
| Andover | A growing town with excellent transport links, making it attractive for business travelers and tourists alike. Close to historical sites and nature. | Andover Museum and Museum of the Iron Age, The Museum of Army Flying, Andover Town Centre, Salisbury Plain, The Test Valley Way |
| Stockbridge | A picturesque village known for its scenic riverside, boutique shops and eateries. Ideal for tourists looking for a quiet retreat. | River Test, Stockbridge High Street, The Peel Centre, Stockbridge Garden Centre, Local pubs and restaurants |
| Hurstbourne Tarrant | A charming village offering a countryside experience near the River Test, appealing for nature lovers and those seeking tranquility. | River Test, Local walking trails, Historic Church of St. Andrew, Nearby farms and countryside attractions |
| Broughton | A small village with a tight-knit community feel, great for visitors wanting an authentic English countryside experience. | Broughton Village Hall, The Test Valley countryside, Local pubs, Walking paths, Community events |
| Overton | This quaint village offers a peaceful lifestyle with beautiful surroundings, attracting both families and tourists. | Overton Mill, Local parks, Village shops, Nearby nature reserves, Overton's rich history |
| Waldron | A beautiful small village in a rural setting, perfect for visitors looking for peace and outdoor activities. | Local trails, Countryside walks, Community events, Charming village atmosphere |
| Whitchurch | Market town with rich history, ideal for visitors interested in culture and heritage with good transport links. | Whitchurch Silk Mill, Local market, St Mary's Church, Parks and gardens, Nearby historical sites |
Do you need a license for Airbnb in Test Valley?
We recommend checking directly with Test Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Test Valley
- A Perfect Family Escape (Pool - Private Use)
Entire Place • 7 bedrooms
Central Stockbridge - stunning 6 bedroom home
Entire Place • 6 bedrooms
Finest Retreats | Roman House
Entire Place • 3 bedrooms
Unique, Spacious, Self-Built Eco Home with garden.
Entire Place • 4 bedrooms
Newly refurb, Stunning Family Home, Test Valley 5*
Entire Place • 5 bedrooms
A warm & colourful family home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Test Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 15 | $524,330 | 87 | 2.56/5.0 |
| Alex | 6 | $337,966 | 1478 | 4.91/5.0 |
| Laurie & Karen | 1 | $322,083 | 134 | 4.99/5.0 |
| Julie | 1 | $284,572 | 51 | 5.00/5.0 |
| Finest Retreats | 2 | $209,670 | 25 | 4.78/5.0 |
| Claire | 4 | $193,875 | 593 | 4.89/5.0 |
| Tamara | 8 | $193,305 | 159 | 4.21/5.0 |
| Sarah | 9 | $190,846 | 264 | 4.31/5.0 |
| Ben | 1 | $166,287 | 43 | 4.98/5.0 |
| Amanda | 1 | $148,801 | 34 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Test Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.7%), with house and unique stays properties comprising 62.4% of inventory
- Strong specialty sector (31.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 271 properties in Test Valley shows that 1 bedroom properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.8% of all listings.
Key Insights
- Most common: 1 bedroom (41.7%)
- Least common: 4 bedrooms (4.8%)
- Market concentration: 66.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 271 properties in Test Valley reveals that 2 guests properties dominate the market, representing 34.7% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.8% of the market.
Key Insights
- Most common capacity: 2 guests (34.7% of market)
- Least common capacity: 1 guest (2.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 56.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 271 properties in Test Valley, the most common availability pattern is 271-366 days (31.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (31.7%)
- Most common booking duration: 91-180 days (28.4%)
- Properties with high availability (180+ days): 62.0%
- Properties with long-term bookings (180+ days): 40.6%
Minimum Stay Distributions
1 Night
65 listings
25.8% of total
2 Nights
131 listings
52% of total
3 Nights
23 listings
9.1% of total
4-6 Nights
14 listings
5.6% of total
7-29 Nights
8 listings
3.2% of total
30+ Nights
11 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 86.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
3.3% of total
Flexible
59 listings
24.3% of total
Moderate
86 listings
35.4% of total
Firm
41 listings
16.9% of total
Strict
49 listings
20.2% of total
Key Insights
- Moderate is the preferred policy at 35.4% of listings
- The market shows a balanced distribution between guest-friendly (59.7%) and strict (37.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 83 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 45 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Test Valley
Below is the distribution of amenities across listings in Test Valley:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.7%) and Australia (1.5%)
- English is the top language at 76%, followed by French (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Test Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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