Swindon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Swindon in 2025? Explore comprehensive Airbnb analytics for Swindon, England, United Kingdom to uncover income potential. This 2025 STR market report for Swindon, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 224 active listings.
Whether you're considering an Airbnb investment in Swindon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swindon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swindon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swindon (2025)
Understanding the monthly revenue variations for Airbnb listings in Swindon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swindon is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swindon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,015 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $485, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swindon
Swindon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swindon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swindon:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swindon
Average Daily Rate (ADR) Airbnb Trends in Swindon (2025)
Effective short term rental pricing strategy in Swindon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swindon typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Swindon
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Airbnb Seasonality Analysis & Trends in Swindon (2025)
Peak Season (August, March, July)
- Revenue averages $1,686 per month
- Occupancy rates average 47.2%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,384 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $118
Low Season (January, February, November)
- Revenue drops to average $1,167 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $117
Seasonality Insights for Swindon
- The Airbnb seasonality in Swindon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swindon's highest earning potential, with monthly revenues capable of climbing to $1,900, occupancy reaching a high of 53.3%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,051, occupancy could drop to 34.2%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swindon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swindon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swindon (2025)
Exploring the top neighborhoods for short-term rentals in Swindon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Swindon's historic center with charming architecture, shops, and cafes. It attracts visitors interested in history and culture, making it an ideal location for short-term rentals. | Swindon Museum and Art Gallery, The Wyvern Theatre, Railway Village, Old Town Gardens, St. Mark's Church |
| Queensfield | A desirable residential area with easy access to amenities and parks, ideal for families and those seeking a quieter stay in Swindon. | Queens Park, Watchfield Primary School, local shops, easy access to transport links |
| Liddington | A peaceful village setting close to nature, appeals to those looking for a countryside experience while being a short drive from the town center. | Liddington Castle, local hiking trails, beautiful landscapes |
| Wichelstowe | A modern development with waterfront properties, attracting young professionals and families. It's close to the city center and has great recreational facilities. | Wichelstowe canal, local parks, recently developed shopping areas |
| East Swindon | Close to major business parks and amenities, this area attracts business travelers and families alike, making it a great choice for Airbnb hosting. | Greenbridge Retail Park, Swindon Designer Outlet, local schools, easy access to A419 |
| West Swindon | A popular residential area with a range of amenities and parks, appealing to families as well as short-term visitors to the nearby attractions. | Lydiard Park, West Swindon Shopping Centre, local sports facilities, easy access to the countryside |
| Stratton St. Margaret | Offers a mix of suburban living and proximity to parks, making it ideal for both tourists and business travelers looking for comfortable accommodations. | St. Margaret's Church, local leisure center, Stratton Park |
| South Marston | A village location with a strong community feel, it provides a peaceful retreat while being conveniently located for access to Swindon. | South Marston Park, village shops, local countryside walks |
Understanding Airbnb License Requirements & STR Laws in Swindon (2025)
While Swindon, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swindon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Swindon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swindonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large 5 Bed Home Parking 2 Cars, Terrace, Garden
Entire Place • 5 bedrooms
Modern Victorian 3 bed Beauty FREE parking*
Entire Place • 3 bedrooms
Luxury 4 bed house in Swindon
Entire Place • 4 bedrooms
Central 2 Bed, Parking & Private Terrace, Sleeps 5
Entire Place • 2 bedrooms
Spacious 4 Bedroom House
Entire Place • 4 bedrooms
Modern Victorian 2 bed with FREE private parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swindon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swindon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| SN1Apartments | 37 | $429,562 | 641 | 4.32/5.0 |
| Sarah | 4 | $120,648 | 507 | 4.91/5.0 |
| Andrew | 6 | $109,359 | 298 | 4.69/5.0 |
| Host #90684209 | 26 | $95,585 | 13 | 3.67/5.0 |
| Hamilton | 7 | $80,648 | 99 | 4.57/5.0 |
| Theresa | 2 | $58,992 | 32 | 4.80/5.0 |
| Craig | 4 | $51,815 | 101 | 4.75/5.0 |
| Andrew | 3 | $50,961 | 61 | 4.74/5.0 |
| Prince | 5 | $49,979 | 19 | 4.65/5.0 |
| Nick | 2 | $43,521 | 155 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swindon.
Dive Deeper: Advanced Swindon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swindon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwindon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swindon
- The Swindon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 224 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Swindon, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Swindon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swindon
- The dominant room capacity in Swindon is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Swindon, indicating a high concentration in these sizes.
Swindon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swindon
- The most common guest capacity trend in Swindon vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Swindon STR market, accounting for 45.1% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swindon.
- On average, properties in Swindon are equipped to host 3.2 guests.
Swindon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swindon
- The most common availability pattern in Swindon falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Swindon (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swindon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
22.1% of total
2 Nights
61 listings
32.1% of total
3 Nights
26 listings
13.7% of total
4-6 Nights
25 listings
13.2% of total
7-29 Nights
10 listings
5.3% of total
30+ Nights
26 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Swindon is 2 Nights, adopted by 32.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Swindon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.1% of Swindon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swindon.
Swindon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
57 listings
31.7% of total
Moderate
52 listings
28.9% of total
Firm
27 listings
15% of total
Strict
42 listings
23.3% of total
Cancellation Policy Insights for Swindon
- The prevailing Airbnb cancellation policy trend in Swindon is Flexible, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.7% market standard in Swindon.
- Regularly review your cancellation policy against competitors and market demand shifts in Swindon.
Swindon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swindon
- The overall average booking lead time for vacation rentals in Swindon is 32 days.
- Guests book furthest in advance for stays during July (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Swindon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Swindon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swindon (2025)
Amenity Prevalence
Amenity Insights for Swindon
- Essential amenities in Swindon that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swindon: Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swindon to stay competitive.
Swindon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swindon
- The typical guest profile for Airbnb in Swindon consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.5% of guests.
- Key international markets include United Kingdom (78.5%) and United States (3%).
- Top languages spoken are English (62.2%) followed by French (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swindon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Woolhope | 11 | $4,986 | $592.14 | 29% |
| Dinton | 11 | $4,616 | $250.27 | 58% |