Airbnb Market Analytics, Statistics and Data in Swanage, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Swanage? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Swanage:
How much do Airbnb hosts make on average per month in Swanage?
The short-term rental market in Swanage shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,395 per month
- Strong performing properties (top 25%) make $3,989 or more
- Best-in-class properties (top 10%) achieve $6,475+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,378
Revenue Variations by Month
Occupancy Rates Throughout the Year in Swanage
The market in Swanage shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Swanage
Daily rates in Swanage vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $319 or more
- Best-in-class properties (top 10%) pull in $435+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in Swanage
Peak Season (August, July, June)
- Revenue peaks at $5244.14 per month
- Occupancy rates reach 70.69%
- Daily rates average $255.79
Shoulder Season
- Revenue averages $3164.85 per month
- Occupancy maintains 43.41%
- Daily rates hold at $243.85
Low Season (November, February, January)
- Revenue drops to $1968.51 per month
- Occupancy decreases to 26.24%
- Daily rates adjust to $233.49
Is it still profitable to do Airbnb in Swanage in 2025?
Yes! Swanage demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3165 and With 332 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Swanage
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Beach | A stunning stretch of sandy coastline with picturesque views, perfect for families and beach lovers. The area boasts a range of amenities and is ideal for a relaxing seaside getaway. | Studland Bay, Swanage Pier, Swanage Railway, Durlston Country Park, Old Harry Rocks, Swanage Beach |
| Swanage Town Centre | The heart of Swanage with a charming town vibe, offering access to local shops, cafes, and restaurants. A popular spot for visitors looking to explore the local culture and nightlife. | Swanage Market, The Mowlem Theatre, Swangees Beach, Local shops and boutiques, Swanage Heritage Centre |
| Durlston | A coastal park area with breathtaking scenery and a variety of walking trails. Great for nature lovers and outdoor enthusiasts looking for a peaceful retreat. | Durlston Castle, Durlston Country Park, The Great Globe, Coastal walking trails, Wildlife watching |
| Kimmeridge | Famous for its natural beauty and fossil hunting opportunities, Kimmeridge attracts visitors interested in geology and the great outdoors. A serene location away from the tourist crowds. | Kimmeridge Bay, Clavell Tower, Fossil hunting, Marine wildlife, Walking trails |
| Studland | A scenic village known for its stunning beaches and natural landscapes. Studland offers a tranquil atmosphere, perfect for those wanting a quiet escape by the sea. | Studland Beach, Shell Bay, Knoll Beach, Old Harry Rocks, Walking trails |
| Langton Matravers | A picturesque village with traditional stone cottages and close proximity to the coast, ideal for those looking to explore the Purbecks. Great for walkers and nature enthusiasts. | Langton Matravers village, The Dancing Ledge, Walking paths, St. George's Church, Purbeck Hills |
| Ballard Down | A beautiful area of chalk downland offering panoramic views over Swanage and the coast. Perfect for hiking and enjoying the dramatic scenery of the Dorset countryside. | Ballard Down walking trails, Panoramic views, Nature walks, Paragliding, Historic sites |
| Lulworth Cove | A stunning natural cove, known for its geology and scenic views. It's a popular destination for tourists exploring the Jurassic Coast and nature lovers. | Lulworth Cove, Durdle Door, Walking trails, Visitor Centre, Jurassic Coast |
Do you need a license for Airbnb in Swanage?
We recommend checking directly with Swanage's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Swanage
Newton Manor House, Dorset - Beautiful 8 Bed Home
Entire Place • 8 bedrooms
Charming Sea view home in Swanage
Entire Place • 6 bedrooms
Sandy Shores. Stylish & Spacious. Close to beach!
Entire Place • 5 bedrooms
Beautiful Family Townhouse - 2 minutes to beach!
Entire Place • 6 bedrooms
Mary’s Cottage, central, 4 bedroom, 3 parking
Entire Place • 4 bedrooms
Clements House - Stunning Sea and Hill Views
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Swanage
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wyke Dorset Cottages | 68 | $1,341,725 | 248 | 2.10/5.0 |
| Cottages | 6 | $244,062 | 50 | 3.87/5.0 |
| Blake | 14 | $234,214 | 210 | 3.76/5.0 |
| Anna | 1 | $183,079 | 78 | 4.76/5.0 |
| Jenny | 1 | $170,140 | 33 | 4.97/5.0 |
| Helen | 1 | $155,364 | 110 | 4.98/5.0 |
| Sally | 3 | $132,132 | 376 | 4.88/5.0 |
| 31676257 | 1 | $128,436 | 77 | 5.00/5.0 |
| Anne | 3 | $124,871 | 363 | 4.87/5.0 |
| Clare | 1 | $113,978 | 27 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Swanage
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with house and apartment & condo properties comprising 89.5% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (5.1% combined)
Room Capacity Distribution
Analysis of 332 properties in Swanage shows that 2 bedrooms properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.9% of all listings.
Key Insights
- Most common: 2 bedrooms (39.2%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 63.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 332 properties in Swanage reveals that 4 guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.3% of the market.
Key Insights
- Most common capacity: 4 guests (29.8% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 50.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 332 properties in Swanage, the most common availability pattern is 271-366 days (41.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (41.3%)
- Most common booking duration: 91-180 days (35.2%)
- Properties with high availability (180+ days): 75.3%
- Properties with long-term bookings (180+ days): 25.6%
Minimum Stay Distributions
1 Night
55 listings
20.5% of total
2 Nights
110 listings
41% of total
3 Nights
52 listings
19.4% of total
4-6 Nights
15 listings
5.6% of total
7-29 Nights
14 listings
5.2% of total
30+ Nights
22 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.5%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 80.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
57 listings
20.3% of total
Super Strict 30 Days
3 listings
1.1% of total
Flexible
24 listings
8.5% of total
Moderate
76 listings
27% of total
Firm
58 listings
20.6% of total
Strict
63 listings
22.4% of total
Key Insights
- Moderate is the preferred policy at 27.0% of listings
- The market shows a balanced distribution between guest-friendly (35.5%) and strict (43.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 120 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 60 days
- Summer shows the longest average booking window at 120 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 120 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Swanage
Below is the distribution of amenities across listings in Swanage:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.6%) and Germany (1.2%)
- English is the top language at 75.9%, followed by French (10.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Swanage. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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