Swanage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Swanage in 2025? Explore comprehensive Airbnb analytics for Swanage, England, United Kingdom to uncover income potential. This 2025 STR market report for Swanage, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 321 active listings.
Whether you're considering an Airbnb investment in Swanage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swanage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swanage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swanage (2025)
Understanding the monthly revenue variations for Airbnb listings in Swanage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swanage is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swanage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,423+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,943 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,385 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,348, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swanage
Swanage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swanage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swanage:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swanage
Average Daily Rate (ADR) Airbnb Trends in Swanage (2025)
Effective short term rental pricing strategy in Swanage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swanage typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $336 or more.
- Typical properties (Median) charge around $205 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Swanage
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Airbnb Seasonality Analysis & Trends in Swanage (2025)
Peak Season (August, July, May)
- Revenue averages $4,428 per month
- Occupancy rates average 59.1%
- Daily rates average $274
Shoulder Season
- Revenue averages $2,993 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $257
Low Season (January, February, November)
- Revenue drops to average $2,097 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $255
Seasonality Insights for Swanage
- The Airbnb seasonality in Swanage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swanage's highest earning potential, with monthly revenues capable of climbing to $5,162, occupancy reaching a high of 71.2%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,873, occupancy could drop to 26.7%, and ADRs may adjust down to $247.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swanage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swanage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swanage (2025)
Exploring the top neighborhoods for short-term rentals in Swanage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Swanage Town Centre | The heart of Swanage, filled with shops, restaurants, and attractions. Perfect for visitors wanting to be close to amenities and the beach. | Swanage Pier, Swanage Heritage Centre, The Mowlem Theatre, Swanage Railway, Beach Gardens |
| South Beach | A popular beach area with golden sands and clear waters. Ideal for families and beach seekers looking for relaxation and water activities. | South Beach, Swanage Sands, Boat trips to Old Harry Rocks, Water sports activities |
| Studland | Known for its stunning natural beauty and beaches, ideal for nature lovers and outdoor enthusiasts. Offers access to beautiful walks and scenic views. | Studland Bay, Knoll Beach, Old Harry Rocks, Studland Nature Reserve |
| Durlston Country Park | A beautiful park with coastal walks and stunning views, popular with hikers and nature enthusiasts. Great for families and outdoor lovers. | Durlston Castle, Coastal walking paths, Wildlife viewing, Visitor centre |
| Kimmeridge | A picturesque village known for its geological significance. Attracts those interested in fossils and marine life, as well as scenic views. | Kimmeridge Bay, Fossil hunting, Clavell Tower, Marine Conservation Area |
| Langton Matravers | A charming village with historical significance and beautiful countryside, perfect for those looking for a quieter stay away from the bustle of the beach. | Langton Matravers village, Hiking trails, Historic churches |
| Swanage Bay | A prime coastal area offering stunning sea views, ideal for individuals seeking beach holidays and family outings. | Swanage Bay beach, Waterfront walks, Local seafood restaurants |
| Corfe Castle | The historic ruins of Corfe Castle are a short drive from Swanage, popular with visitors interested in history and stunning landscape views. | Corfe Castle, Village of Corfe Castle, Scenic views from the castle, Cream tea at local tearooms |
Understanding Airbnb License Requirements & STR Laws in Swanage (2025)
While Swanage, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swanage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Swanage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swanagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newton Manor House, Dorset - Beautiful 8 Bed Home
Entire Place • 8 bedrooms
Sandy Shores. Stylish & Spacious. Close to beach!
Entire Place • 5 bedrooms
Anchor Cottage - Swanage
Entire Place • 4 bedrooms
Charming Sea view home in Swanage
Entire Place • 6 bedrooms
Swanage Beach House
Entire Place • 6 bedrooms
Acorns House close to beach, shops, steam railway
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swanage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swanage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wyke Dorset Cottages | 40 | $1,017,151 | 203 | 4.48/5.0 |
| Cottages | 6 | $281,625 | 50 | 4.65/5.0 |
| Anna | 1 | $207,697 | 78 | 4.76/5.0 |
| Blake | 12 | $174,041 | 228 | 4.77/5.0 |
| Helen | 1 | $146,724 | 110 | 4.98/5.0 |
| Sally | 3 | $146,568 | 376 | 4.88/5.0 |
| Amy | 4 | $145,759 | 9 | 4.57/5.0 |
| Bond Holiday Lets | 4 | $144,019 | 81 | 4.73/5.0 |
| Anne | 3 | $114,232 | 381 | 4.86/5.0 |
| Holidaycottages.Co.Uk | 6 | $114,106 | 4 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swanage.
Dive Deeper: Advanced Swanage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swanage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwanage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swanage
- The Swanage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 321 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Swanage, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 9.2%) offer potential for unique stay experiences.
Swanage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swanage
- The dominant room capacity in Swanage is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.9% of the active Airbnb listings in Swanage, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swanage.
Swanage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swanage
- The most common guest capacity trend in Swanage vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Swanage STR market, accounting for 47.7% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swanage.
- On average, properties in Swanage are equipped to host 4.5 guests.
Swanage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swanage
- The most common availability pattern in Swanage falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Swanage (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swanage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
15.3% of total
2 Nights
113 listings
36.1% of total
3 Nights
45 listings
14.4% of total
4-6 Nights
15 listings
4.8% of total
7-29 Nights
13 listings
4.2% of total
30+ Nights
79 listings
25.2% of total
Key Insights
- The most prevalent minimum stay requirement in Swanage is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.2%) caters to monthly stays (30+ nights) in Swanage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Swanage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- A 2-night minimum appears standard (36.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swanage.
Swanage Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.3% of total
Super Strict 60 Days
65 listings
21.6% of total
Flexible
23 listings
7.6% of total
Moderate
72 listings
23.9% of total
Firm
69 listings
22.9% of total
Strict
71 listings
23.6% of total
Cancellation Policy Insights for Swanage
- The prevailing Airbnb cancellation policy trend in Swanage is Moderate, used by 23.9% of listings.
- There's a relatively balanced mix between guest-friendly (31.5%) and stricter (46.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 23.9% market standard in Swanage.
- Regularly review your cancellation policy against competitors and market demand shifts in Swanage.
Swanage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swanage
- The overall average booking lead time for vacation rentals in Swanage is 73 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Swanage.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Swanage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swanage (2025)
Amenity Prevalence
Amenity Insights for Swanage
- Essential amenities in Swanage that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swanage: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swanage to stay competitive.
Swanage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swanage
- The typical guest profile for Airbnb in Swanage consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United Kingdom (92.1%) and United States (1.7%).
- Top languages spoken are English (70.2%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swanage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |