Airbnb Market Analytics, Statistics and Data in Sunderland, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sunderland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sunderland:
How much do Airbnb hosts make on average per month in Sunderland?
The short-term rental market in Sunderland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,492 per month
- Strong performing properties (top 25%) make $2,575 or more
- Best-in-class properties (top 10%) achieve $3,874+ monthly
- Entry-level properties (bottom 25%) typically earn around $584
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sunderland
The market in Sunderland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sunderland
Daily rates in Sunderland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $189+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Sunderland
Peak Season (June, March, August)
- Revenue peaks at $2160.16 per month
- Occupancy rates reach 51.92%
- Daily rates average $119.63
Shoulder Season
- Revenue averages $1860.44 per month
- Occupancy maintains 43.48%
- Daily rates hold at $112.74
Low Season (May, December, January)
- Revenue drops to $1260.95 per month
- Occupancy decreases to 33.01%
- Daily rates adjust to $103.79
Is it still profitable to do Airbnb in Sunderland in 2025?
Yes! Sunderland demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1860 and With 205 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sunderland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Roker | A popular coastal area known for its beautiful beach, iconic Roker Pier, and stunning sea views. A prime destination for tourists seeking a relaxing seaside experience with local cafes and restaurants nearby. | Roker Beach, Roker Pier, Seaburn Beach, Whitburn Coastal Park, Sunderland Marine Activity Centre |
| Sunderland City Centre | The vibrant heart of Sunderland, packed with shops, restaurants, and cultural venues. Attractive for both tourists and business travelers, offering easy access to amenities and local attractions. | Sunderland Museum & Winter Gardens, Mowbray Park, Sunderland Empire Theatre, The Bridges shopping centre, St. Peter's Church |
| Seaburn | Another attractive coastal area adjacent to Roker, known for its sandy beach and family-friendly atmosphere. Ideal for visitors looking for beach activities, restaurants, and local events. | Seaburn Beach, Seaburn promenade, Seaburn Park, Café at the beach, Events at Seaburn |
| Whitburn | A picturesque village near Sunderland with charming coastal scenery and local pubs. Ideal for a quieter stay while still being close to the attractions of the city. | Whitburn Beach, Whitburn Common, Local pubs, Coastal walks |
| Fulwell | A residential area close to the coast and local amenities, offering a genuine community feel. Great for visitors looking for a more authentic local experience while still near attractions. | Fulwell Mill, Local parks, Nearby beaches, Community events |
| Ashbrooke | An affluent suburb with beautiful Victorian architecture and proximity to the city centre. Attractive for visitors seeking a quieter, more upscale experience. | Barnes Park, Local boutiques, St. Gabriel's Church, Victorian architecture |
| Thornhill | A quieter residential area with access to green spaces and parks. Suitable for families or visitors looking for a less hectic environment while remaining close to the city. | Local parks, Children's play areas, Community facilities |
| Grangetown | A lively community area, close to the city centre with local shops and amenities. It offers affordable accommodation for new visitors exploring Sunderland and the surrounding areas. | Local shops, Parks, Nearby transport links |
Do you need a license for Airbnb in Sunderland?
We recommend checking directly with Sunderland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sunderland
Spirewell Retreat - 4 bedroom, hot tub escape.
Entire Place • 4 bedrooms
High Barnes 3 bed house with parking
Entire Place • 3 bedrooms
Stunning Modern apartment with Sea View
Entire Place • 2 bedrooms
Entire House- 3 bed countryside cottage Unique
Entire Place • 3 bedrooms
Cozy Home in Avenue Terrace, Sleeps 8
Entire Place • 5 bedrooms
Large Luxurious House Central
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Sunderland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay With Us | 5 | $184,805 | 81 | 4.62/5.0 |
| Munro | 11 | $168,317 | 452 | 4.66/5.0 |
| Sarah | 7 | $136,274 | 122 | 4.47/5.0 |
| John | 3 | $122,949 | 436 | 4.66/5.0 |
| Gaynor | 5 | $121,335 | 304 | 4.91/5.0 |
| Ryan-Vacant Nests | 4 | $120,178 | 88 | 4.67/5.0 |
| Courtney | 1 | $114,658 | 150 | 4.89/5.0 |
| Thomas | 5 | $114,199 | 65 | 4.54/5.0 |
| JLH Property | 3 | $113,953 | 34 | 4.73/5.0 |
| Nino | 2 | $77,606 | 184 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sunderland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.2%), with house and apartment & condo properties comprising 97.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (3.0% combined)
Room Capacity Distribution
Analysis of 205 properties in Sunderland shows that 1 bedroom properties are most prevalent, making up 26.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 47.8% of all listings.
Key Insights
- Most common: 1 bedroom (26.3%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 47.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 205 properties in Sunderland reveals that 4 guests properties dominate the market, representing 17.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 33.7% of the market.
Key Insights
- Most common capacity: 4 guests (17.6% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 33.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 205 properties in Sunderland, the most common availability pattern is 271-366 days (42.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.3% of properties).
Key Insights
- Most common availability window: 271-366 days (42.4%)
- Most common booking duration: 91-180 days (26.3%)
- Properties with high availability (180+ days): 68.3%
- Properties with long-term bookings (180+ days): 34.1%
Minimum Stay Distributions
1 Night
41 listings
23% of total
2 Nights
69 listings
38.8% of total
3 Nights
32 listings
18% of total
4-6 Nights
11 listings
6.2% of total
7-29 Nights
12 listings
6.7% of total
30+ Nights
13 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.8%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 79.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Flexible
34 listings
21% of total
Moderate
45 listings
27.8% of total
Firm
24 listings
14.8% of total
Strict
58 listings
35.8% of total
Key Insights
- Strict is the preferred policy at 35.8% of listings
- The market shows a balanced distribution between guest-friendly (48.8%) and strict (50.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 64 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 40 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Sunderland
Below is the distribution of amenities across listings in Sunderland:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.5%) and Australia (1.4%)
- English is the top language at 78.2%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sunderland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Staveley-in-Cartmel | 25 | $4,270 | $354.94 | 47% |
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