Airbnb Market Analytics, Statistics and Data in Stoke-on-Trent, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stoke-on-Trent? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stoke-on-Trent:
How much do Airbnb hosts make on average per month in Stoke-on-Trent?
The short-term rental market in Stoke-on-Trent shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,457 per month
- Strong performing properties (top 25%) make $2,708 or more
- Best-in-class properties (top 10%) achieve $3,952+ monthly
- Entry-level properties (bottom 25%) typically earn around $646
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stoke-on-Trent
The market in Stoke-on-Trent shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stoke-on-Trent
Daily rates in Stoke-on-Trent vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Stoke-on-Trent
Peak Season (June, August, July)
- Revenue peaks at $2276.57 per month
- Occupancy rates reach 52.85%
- Daily rates average $122.43
Shoulder Season
- Revenue averages $1862.34 per month
- Occupancy maintains 39.24%
- Daily rates hold at $113.85
Low Season (September, December, January)
- Revenue drops to $1026.06 per month
- Occupancy decreases to 28.63%
- Daily rates adjust to $105.49
Is it still profitable to do Airbnb in Stoke-on-Trent in 2025?
Yes! Stoke-on-Trent demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1862 and The market's 159 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stoke-on-Trent
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hanley | Hanley is the city center of Stoke-on-Trent and is undergoing revitalization. It offers a mix of shopping, entertainment, and dining, making it attractive for both tourists and business travelers. | The Potteries Centre, Stoke-on-Trent Museum, Civic Centre, Gladstone Pottery Museum, Cultural Quarter |
| Burslem | Known as the birthplace of the pottery industry, Burslem is rich in history and culture. It attracts visitors interested in the heritage and arts of the region. | Middleport Pottery, Burslem Park, The Gladstone Pottery Museum, The Burslem School of Art, Etruria Industrial Museum |
| Longton | Longton has several attractions including parks and pottery shops, and is located close to the larger Stoke-on-Trent attractions. It's ideal for visitors wanting a local experience. | Longton Park, All Saints Church, The Spode Museum, Longton Market, Pottery Shops |
| Tunstall | Tunstall is traditionally known for its pottery industry and offers a glimpse into local life. It's a quieter area that appeals to guests looking for a homely stay. | Tunstall Park, The Tunstall Town Hall, Local potteries, Parks and gardens, Community events |
| Kidsgrove | Kidsgrove is close to natural attractions and offers a suburban vibe while still being close to Stoke-on-Trent's amenities. It's great for families or nature lovers. | Kidsgrove Sports Centre, Clough Hall Park, Chatterley Whitfield Colliery, Local nature reserves, Walking trails |
| Meir | Meir is a residential area that offers a slice of local life and is popular with families and those wanting easy access to Stoke-on-Trent city center. | Meir Park, Local shops and cafes, Walking paths, Close proximity to other Stoke-on-Trent areas, Community spirit |
| Fenton | Fenton is known for its community feel and its good transport links to the rest of Stoke-on-Trent. It’s a practical choice for those visiting the area. | Fenton Manor Sports Complex, Local parks, Shopping areas, Community centers, Cultural events |
| Clayton | Clayton offers a quiet suburban environment with easy access to surrounding areas and is favored by those who appreciate a more relaxed stay. | Local parks, Walking trails, Community events, Nearby countryside, Friendly atmosphere |
Do you need a license for Airbnb in Stoke-on-Trent?
We recommend checking directly with Stoke-on-Trent's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stoke-on-Trent
Beautiful Stoke Home Sleeps 10 by PureStay
Entire Place • 4 bedrooms
Canal-front Home for 6 | Open-plan | Free Parking
Entire Place • 3 bedrooms
Large & Convenient | City Centre with Parking
Entire Place • 4 bedrooms
Homely 4BD Townhouse - Next to Hanley Park
Entire Place • 4 bedrooms
Romantic Couples Getaway Midlands
Entire Place • 2 bedrooms
cosy, romantic cottage with hot tub
Entire Place • 1 bedroom
Top Performing Professional Hosts in Stoke-on-Trent
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ollie | 20 | $485,338 | 408 | 4.76/5.0 |
| YourStays | 12 | $160,444 | 58 | 3.07/5.0 |
| Dean | 4 | $114,015 | 55 | 4.83/5.0 |
| Ross | 6 | $109,599 | 65 | 4.36/5.0 |
| Raheem | 4 | $78,992 | 71 | 4.67/5.0 |
| Imran | 2 | $78,444 | 87 | 4.63/5.0 |
| Donna-Marie | 4 | $76,236 | 555 | 4.70/5.0 |
| Arlene | 2 | $59,365 | 327 | 4.99/5.0 |
| PureStay | 1 | $55,977 | 15 | 4.73/5.0 |
| 264766735 | 3 | $51,795 | 25 | 4.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stoke-on-Trent
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with house and apartment & condo properties comprising 98.1% of inventory
- Untapped potential in boutique & hotels segments (1.9% combined)
Room Capacity Distribution
Analysis of 159 properties in Stoke-on-Trent shows that 1 bedroom properties are most prevalent, making up 23.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 45.9% of all listings.
Key Insights
- Most common: 1 bedroom (23.3%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 45.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 159 properties in Stoke-on-Trent reveals that 6 guests properties dominate the market, representing 22.6% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 2 guests make up 40.9% of the market.
Key Insights
- Most common capacity: 6 guests (22.6% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 40.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 159 properties in Stoke-on-Trent, the most common availability pattern is 271-366 days (39.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39.6%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 69.8%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
25 listings
18.4% of total
2 Nights
50 listings
36.8% of total
3 Nights
16 listings
11.8% of total
4-6 Nights
32 listings
23.5% of total
7-29 Nights
6 listings
4.4% of total
30+ Nights
7 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.2%
- Mid-length stays (4-6 nights) represent 23.5% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 67.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.8% of total
Flexible
59 listings
46.1% of total
Moderate
32 listings
25% of total
Firm
12 listings
9.4% of total
Strict
24 listings
18.8% of total
Key Insights
- Flexible is the preferred policy at 46.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.1% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Oct, averaging 44 days
- Shortest booking windows are in Feb, Jan, Sep, averaging 24 days
- Spring shows the longest average booking window at 38 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 38 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in Stoke-on-Trent
Below is the distribution of amenities across listings in Stoke-on-Trent:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Australia (1.4%)
- English is the top language at 81.5%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stoke-on-Trent. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Abbeycwmhir | 10 | $4,525 | $259.34 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
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