Stoke-on-Trent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Stoke-on-Trent in 2025? Explore comprehensive Airbnb analytics for Stoke-on-Trent, England, United Kingdom to uncover income potential. This 2025 STR market report for Stoke-on-Trent, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 226 active listings.
Whether you're considering an Airbnb investment in Stoke-on-Trent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stoke-on-Trent Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stoke-on-Trent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stoke-on-Trent (2025)
Understanding the monthly revenue variations for Airbnb listings in Stoke-on-Trent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stoke-on-Trent is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stoke-on-Trent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $509, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stoke-on-Trent
Stoke-on-Trent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stoke-on-Trent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stoke-on-Trent:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stoke-on-Trent
Average Daily Rate (ADR) Airbnb Trends in Stoke-on-Trent (2025)
Effective short term rental pricing strategy in Stoke-on-Trent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stoke-on-Trent typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $188+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Stoke-on-Trent
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Airbnb Seasonality Analysis & Trends in Stoke-on-Trent (2025)
Peak Season (August, July, October)
- Revenue averages $1,857 per month
- Occupancy rates average 47.8%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,433 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $120
Low Season (January, June, November)
- Revenue drops to average $1,125 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $112
Seasonality Insights for Stoke-on-Trent
- The Airbnb seasonality in Stoke-on-Trent shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stoke-on-Trent's highest earning potential, with monthly revenues capable of climbing to $2,054, occupancy reaching a high of 52.2%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,057, occupancy could drop to 29.6%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stoke-on-Trent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stoke-on-Trent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stoke-on-Trent (2025)
Exploring the top neighborhoods for short-term rentals in Stoke-on-Trent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burslem | Known as the mother town of the Potteries, Burslem has a rich industrial history and is undergoing regeneration, making it an attractive area for visitors interested in culture and history. | The Potteries Museum & Art Gallery, Middleport Pottery, Burslem Park, The Spout, Burslem School of Art |
| Stoke Town | The historic heart of the city with a range of shops, bars, and restaurants. Close to Stoke's main attractions and offers a bustling atmosphere for visitors. | Stoke Minster, Victoria Park, The Glebe, The Potteries Shopping Centre, Regent Theatre |
| Hanley | The cultural hub of Stoke-on-Trent with numerous entertainment venues, shopping areas, and restaurants. Very accessible and close to public transport, making it ideal for tourists. | The Titan Stadium, Hanley Park, The Potteries Museum & Art Gallery, Vue Cinema Hanley, Shopping Centres |
| Longton | A town with a rich pottery heritage that is well-situated for exploring the rest of Stoke. Offers a good local shopping experience with traditional and modern shops. | Longton Park, The Gladstone Pottery Museum, Longton Exchange, The Old Tribunal |
| Tunstall | An up-and-coming area within Stoke-on-Trent known for its unique character and traditional markets, appealing to visitors looking for an authentic experience. | Tunstall Park, The Tunstall Market, Victoria Park, The Red Lion Pub, Local boutiques |
| Fenton | Close to the city center and has a community feel with local cafes and shops. Ideal for guests who want to experience local life in Stoke-on-Trent. | Fenton Manor Sports Complex, The Fenton Town Hall, Fenton Park, Local pubs and eateries |
| Newcastle-under-Lyme | A neighboring town with historic charm and a vibrant town center that attracts visitors for its shopping, dining, and proximity to nature. | Museum and Art Gallery, Brunswick Street, The Queen's Garden, Restaurant Quarter, Apedale Country Park |
| Trentham | Home to the famous Trentham Gardens, this area is ideal for tourists searching for nature and outdoor activities, while still being close to local amenities. | Trentham Gardens, Trentham Monkey Forest, Trentham Shopping Village, Trentham Lake, The Tea Room |
Understanding Airbnb License Requirements & STR Laws in Stoke-on-Trent (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Stoke-on-Trent. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stoke-on-Trent to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Stoke-on-Trent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stoke-on-Trentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic Couples Getaway Midlands
Entire Place • 2 bedrooms
cosy, romantic cottage with hot tub
Entire Place • 1 bedroom
The Modern Staffordshire Knot Inn
Entire Place • 4 bedrooms
NEW Canalside House | Modern & Homely
Entire Place • 3 bedrooms
Relax in Style | Homely & Fully Equipped
Entire Place • 2 bedrooms
Large & Convenient | City Centre with Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stoke-on-Trent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stoke-on-Trent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ollie | 21 | $488,891 | 418 | 4.76/5.0 |
| YourStays | 17 | $125,872 | 65 | 4.60/5.0 |
| Dean | 4 | $102,866 | 59 | 4.83/5.0 |
| Donna-Marie | 4 | $79,477 | 565 | 4.70/5.0 |
| Casa | 1 | $76,618 | 14 | 4.93/5.0 |
| Raheem | 4 | $61,920 | 71 | 4.67/5.0 |
| Imran | 2 | $57,060 | 87 | 4.63/5.0 |
| Arlene | 2 | $56,735 | 327 | 4.99/5.0 |
| Michael | 3 | $54,933 | 22 | 4.56/5.0 |
| Henry | 1 | $46,295 | 343 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stoke-on-Trent.
Dive Deeper: Advanced Stoke-on-Trent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stoke-on-Trent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStoke-on-Trent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stoke-on-Trent
- The Stoke-on-Trent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.7% of the 226 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stoke-on-Trent, House properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 73.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Stoke-on-Trent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stoke-on-Trent
- The dominant room capacity in Stoke-on-Trent is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Stoke-on-Trent, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stoke-on-Trent.
Stoke-on-Trent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stoke-on-Trent
- The most common guest capacity trend in Stoke-on-Trent vacation rentals is listings accommodating 2 guests (23.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Stoke-on-Trent STR market, accounting for 45.1% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stoke-on-Trent.
- On average, properties in Stoke-on-Trent are equipped to host 4.2 guests.
Stoke-on-Trent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stoke-on-Trent
- The most common availability pattern in Stoke-on-Trent falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stoke-on-Trent (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stoke-on-Trent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
20.8% of total
2 Nights
77 listings
35.6% of total
3 Nights
16 listings
7.4% of total
4-6 Nights
31 listings
14.4% of total
7-29 Nights
8 listings
3.7% of total
30+ Nights
39 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stoke-on-Trent is 2 Nights, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Stoke-on-Trent, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.6% of Stoke-on-Trent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stoke-on-Trent.
Stoke-on-Trent Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Non-refundable
1 listings
0.5% of total
Flexible
87 listings
42.9% of total
Moderate
59 listings
29.1% of total
Firm
19 listings
9.4% of total
Strict
35 listings
17.2% of total
Cancellation Policy Insights for Stoke-on-Trent
- The prevailing Airbnb cancellation policy trend in Stoke-on-Trent is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Stoke-on-Trent may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Stoke-on-Trent.
- Regularly review your cancellation policy against competitors and market demand shifts in Stoke-on-Trent.
Stoke-on-Trent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stoke-on-Trent
- The overall average booking lead time for vacation rentals in Stoke-on-Trent is 23 days.
- Guests book furthest in advance for stays during May (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Stoke-on-Trent.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Stoke-on-Trent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stoke-on-Trent (2025)
Amenity Prevalence
Amenity Insights for Stoke-on-Trent
- Essential amenities in Stoke-on-Trent that guests expect include: Wifi, Smoke alarm, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stoke-on-Trent: Wifi, Smoke alarm, TV, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Kitchen.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stoke-on-Trent to stay competitive.
Stoke-on-Trent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stoke-on-Trent
- The typical guest profile for Airbnb in Stoke-on-Trent consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.1% of guests.
- Key international markets include United Kingdom (89.1%) and United States (2.3%).
- Top languages spoken are English (69.5%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stoke-on-Trent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chirbury | 14 | $5,230 | $735.87 | 45% |
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Woolhope | 11 | $4,986 | $592.14 | 29% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Waverton | 17 | $4,122 | $465.29 | 31% |
| Cradley | 15 | $4,055 | $390.72 | 42% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Craven Arms | 11 | $4,016 | $286.60 | 46% |