Airbnb Market Analytics, Statistics and Data in Stockton-on-Tees, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stockton-on-Tees? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stockton-on-Tees:
How much do Airbnb hosts make on average per month in Stockton-on-Tees?
The short-term rental market in Stockton-on-Tees shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,348 per month
- Strong performing properties (top 25%) make $2,662 or more
- Best-in-class properties (top 10%) achieve $3,601+ monthly
- Entry-level properties (bottom 25%) typically earn around $614
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stockton-on-Tees
The market in Stockton-on-Tees shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stockton-on-Tees
Daily rates in Stockton-on-Tees vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $176+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Stockton-on-Tees
Peak Season (June, May, March)
- Revenue peaks at $2382.44 per month
- Occupancy rates reach 47.26%
- Daily rates average $126.26
Shoulder Season
- Revenue averages $1771.90 per month
- Occupancy maintains 39.15%
- Daily rates hold at $121.81
Low Season (September, December, January)
- Revenue drops to $1230.31 per month
- Occupancy decreases to 33.08%
- Daily rates adjust to $116.27
Is it still profitable to do Airbnb in Stockton-on-Tees in 2025?
Yes! Stockton-on-Tees demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1772 and The market's 109 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stockton-on-Tees
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Stockton Town Centre | The heart of Stockton, offering a mix of shopping, dining, and entertainment. Attracts both tourists and business travelers looking for convenience and accessibility. | Stockton High Street, Arc Theatre, Preston Park Museum and Grounds, Infinity Bridge, Stockton Market |
| Yarm | A picturesque market town with charming streets, boutique shops, and riverside walks. Ideal for guests seeking a more scenic and tranquil environment close to the town's amenities. | Yarm High Street, River Tees, Yarm Bridge, Yarm Town Hall, Local restaurants and cafes |
| Darlington | Just a short distance from Stockton, this town has a rich history and offers ample shopping and dining options. Great for visitors both for leisure and business. | Darlington Market, Darlington Railway Museum, South Park, Carmel College, Cornmill Shopping Centre |
| Butterfly Valley | A beautiful nature reserve and park area in Stockton perfect for families and nature lovers. Attracts visitors looking for outdoor activities. | Butterfly Valley Nature Reserve, Outdoor play areas, Nature trails, Picnic spots, Educational sessions about wildlife |
| Thornaby | A suburban area with local attractions and amenities, making it a good choice for guests looking for a quieter stay while still being close to Stockton's amenities. | Thornaby Town Centre, Teesside University Thornaby Campus, Local parks, Thornaby Market |
| Ingleby Barwick | A residential area with easy access to Stockton and surrounding areas. Popular with families and those looking for longer stays in a quieter suburb. | Ingleby Barwick Parks, Local schools, Shopping facilities, Community events |
| Norton | A charming village with its own unique character, Norton offers a friendly atmosphere and local events. Attractive for those looking for a quaint escape close to the main Stockton area. | Norton High Street, Local pubs, Norton Duck Pond, Community festivals |
| Billingham | Another nearby town with a selection of parks and shopping options. Good for visitors wanting to explore the Tees Valley while staying in a comfortable suburban setting. | Billingham Forum, Local parks, Shopping area, Billingham Marina |
Do you need a license for Airbnb in Stockton-on-Tees?
We recommend checking directly with Stockton-on-Tees's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stockton-on-Tees
The Old Moat Barn - With Private Hot Tub
Entire Place • 2 bedrooms
4 bed house off Norton village
Entire Place • 4 bedrooms
The Hideaway
Entire Place • 4 bedrooms
junction house
Entire Place • 4 bedrooms
Cheerful 3 Bed House, parking, Wi-Fi, Cottersloe
Entire Place • 3 bedrooms
Comfortable Teesside House With On Street Parking
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Stockton-on-Tees
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blue Skies Stays | 14 | $166,228 | 84 | 3.85/5.0 |
| Christopher Nigel | 10 | $108,093 | 41 | 1.46/5.0 |
| Stay With Us | 5 | $99,891 | 34 | 4.82/5.0 |
| Amir | 4 | $96,091 | 219 | 4.68/5.0 |
| Dean | 1 | $95,095 | 162 | 4.86/5.0 |
| Tracy | 2 | $77,855 | 73 | 5.00/5.0 |
| Andrew | 2 | $59,158 | 25 | 4.96/5.0 |
| Louise | 2 | $58,306 | 794 | 4.91/5.0 |
| Chris | 2 | $47,894 | 124 | 4.96/5.0 |
| Hayley | 4 | $45,632 | 288 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stockton-on-Tees
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and apartment & condo properties comprising 98.2% of inventory
- Untapped potential in boutique & hotels, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 109 properties in Stockton-on-Tees shows that 3 bedrooms properties are most prevalent, making up 28.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 53.2% of all listings.
Key Insights
- Most common: 3 bedrooms (28.4%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 53.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 109 properties in Stockton-on-Tees reveals that 5 guests properties dominate the market, representing 22.9% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 5 guests and 4 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 5 guests (22.9% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 109 properties in Stockton-on-Tees, the most common availability pattern is 271-366 days (51.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33% of properties).
Key Insights
- Most common availability window: 271-366 days (51.4%)
- Most common booking duration: 31-90 days (33%)
- Properties with high availability (180+ days): 78.0%
- Properties with long-term bookings (180+ days): 22.0%
Minimum Stay Distributions
1 Night
19 listings
19.8% of total
2 Nights
44 listings
45.8% of total
3 Nights
12 listings
12.5% of total
4-6 Nights
12 listings
12.5% of total
7-29 Nights
3 listings
3.1% of total
30+ Nights
6 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.6%
- Mid-length stays (4-6 nights) represent 12.5% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 78.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
35 listings
42.7% of total
Moderate
12 listings
14.6% of total
Firm
4 listings
4.9% of total
Strict
31 listings
37.8% of total
Key Insights
- Flexible is the preferred policy at 42.7% of listings
- The market shows a balanced distribution between guest-friendly (57.3%) and strict (42.7%) policies
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Apr, Jun, averaging 52 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 28 days
- Summer shows the longest average booking window at 47 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Stockton-on-Tees
Below is the distribution of amenities across listings in Stockton-on-Tees:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.9%) and Australia (1.6%)
- English is the top language at 85.5%, followed by Spanish (6.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for England and Stockton-on-Tees markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stockton-on-Tees. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Kielder | 13 | $4,502 | $336.90 | 51% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Staveley-in-Cartmel | 25 | $4,270 | $354.94 | 47% |
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