Staffordshire Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Staffordshire in 2026? Explore comprehensive Airbnb analytics for Staffordshire, England, United Kingdom to uncover income potential. This 2026 STR market report for Staffordshire, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Staffordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Staffordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Staffordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Staffordshire (2026)
Understanding the monthly revenue variations for Airbnb listings in Staffordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Staffordshire is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Staffordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,562+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,125 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,158, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Staffordshire
Staffordshire Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Staffordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Staffordshire:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Staffordshire
Average Daily Rate (ADR) Airbnb Trends in Staffordshire (2026)
Effective short term rental pricing strategy in Staffordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Staffordshire typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Staffordshire
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Airbnb Seasonality Analysis & Trends in Staffordshire (2026)
Peak Season (October, August, September)
- Revenue averages $3,112 per month
- Occupancy rates average 52.4%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,078 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $181
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $182
Seasonality Insights for Staffordshire
- The Airbnb seasonality in Staffordshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Staffordshire's highest earning potential, with monthly revenues capable of climbing to $3,344, occupancy reaching a high of 56.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Staffordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Staffordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Staffordshire (2026)
Exploring the top neighborhoods for short-term rentals in Staffordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stoke-on-Trent | Known for its rich pottery heritage and vibrant arts scene, Stoke-on-Trent attracts both culture enthusiasts and tourists looking for unique experiences. | The Potteries Museum & Art Gallery, Longton Exchange, Burslem School of Art, World of Wedgwood, Gladstone Pottery Museum |
| Stafford | A charming market town with historical significance, Stafford is ideal for visitors interested in English history and local events. | Stafford Castle, Ancient High House, Victoria Park, Museum of Cannock Chase, The Gatehouse Theatre |
| Tamworth | Famous for its historic castle and medieval architecture, Tamworth is a popular destination for families and history buffs. | Tamworth Castle, Snowdome, Drayton Manor Theme Park, Tamworth SnowDome, The Munitions Museum |
| Lichfield | Known for its stunning cathedral and Georgian architecture, Lichfield draws many visitors interested in history and culture. | Lichfield Cathedral, Stowe Pool, Samuel Johnson Birthplace Museum, Erasmus Darwin House, Lichfield Garrick Theatre |
| Newcastle-under-Lyme | With a mix of modern facilities and traditional charm, this area appeals to a diverse range of visitors including families and business travelers. | Newcastle Market, Brunswick Water, Lyme Valley Park, Museum and Art Gallery, New Vic Theatre |
| Biddulph | A quaint town with beautiful gardens and nature reserves, popular among nature lovers and those looking for a peaceful retreat. | Biddulph Grange Garden, Biddulph Valley Way, St Lawrence Church, Biddulph Moor, The Five Towns Museum |
| Burntwood | A growing town with great accessibility and proximity to larger cities, making it ideal for various types of travelers. | Chasewater Country Park, Burntwood Leisure Centre, St John's Community Church, The Old Mining Museum, St. Joseph's Catholic Church |
| Leek | This picturesque market town is noted for its scenic beauty and arts and crafts culture, attracting those who appreciate creative endeavors and outdoor activities. | Harrison Park, Leek Market, Brindley Mill, Tittesworth Water, The Foxlowe Arts Centre |
Understanding Airbnb License Requirements & STR Laws in Staffordshire (2026)
While Staffordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Staffordshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Staffordshire (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Staffordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 9-Bed Home in Lichfield
Entire Place • 9 bedrooms
2 Bed in Onecote (oc-r30424)
Entire Place • 2 bedrooms
The Larch House, Superior Stay
Entire Place • 3 bedrooms
The Swan Flotel | Barton Marina
Entire Place • 3 bedrooms
Rose Tree Barn, Lichfield
Entire Place • 2 bedrooms
Countryside Gem, 3BR, parking, nr JCB Alton Towers
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Staffordshire (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Staffordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 1 | $47,126 | 20 | 4.70/5.0 |
| Sophie | 3 | $43,620 | 65 | 4.79/5.0 |
| Original Cottages Kent & Susse | 1 | $34,161 | 1 | Not Rated |
| Hannah | 1 | $31,799 | 18 | 5.00/5.0 |
| Alex | 1 | $30,765 | 33 | 4.79/5.0 |
| Cathy | 1 | $27,815 | 37 | 4.95/5.0 |
| Richard | 1 | $27,312 | 30 | 4.97/5.0 |
| Jayne | 1 | $25,935 | 18 | 5.00/5.0 |
| Joanne | 1 | $19,727 | 15 | 4.80/5.0 |
| Cottages | 1 | $17,897 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Staffordshire.
Dive Deeper: Advanced Staffordshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Staffordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStaffordshire Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Staffordshire
- The Staffordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Staffordshire, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
Staffordshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Staffordshire
- The dominant room capacity in Staffordshire is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.2% of the active Airbnb listings in Staffordshire, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Staffordshire.
Staffordshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Staffordshire
- The most common guest capacity trend in Staffordshire vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Staffordshire STR market, accounting for 73.6% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Staffordshire.
- On average, properties in Staffordshire are equipped to host 4.9 guests.
Staffordshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Staffordshire
- The most common availability pattern in Staffordshire falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Staffordshire (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Staffordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
11 listings
57.9% of total
Key Insights
- The most prevalent minimum stay requirement in Staffordshire is 30+ Nights, adopted by 57.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (57.9%) caters to monthly stays (30+ nights) in Staffordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.9% of Staffordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 57.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Staffordshire.
Staffordshire Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
10.5% of total
Flexible
6 listings
31.6% of total
Moderate
5 listings
26.3% of total
Firm
5 listings
26.3% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Staffordshire
- The prevailing Airbnb cancellation policy trend in Staffordshire is Flexible, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (31.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.6% market standard in Staffordshire.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Staffordshire.
Staffordshire STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Staffordshire
- The overall average booking lead time for vacation rentals in Staffordshire is 23 days.
- Guests book furthest in advance for stays during October (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Staffordshire.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Staffordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Staffordshire (2026)
Amenity Prevalence
Amenity Insights for Staffordshire
- Essential amenities in Staffordshire that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Staffordshire: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Staffordshire to stay competitive.
Staffordshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Staffordshire
- The typical guest profile for Airbnb in Staffordshire consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United Kingdom (92.1%) and United States (1.3%).
- Top languages spoken are English (72.2%) followed by German (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Staffordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $7,510 | $743.63 | 39% |
| Chew Magna | 13 | $7,041 | $430.65 | 44% |
| Englishcombe | 15 | $6,734 | $511.35 | 53% |
| Lambourn | 11 | $6,499 | $723.41 | 31% |
| East Knoyle | 10 | $6,300 | $407.06 | 44% |
| Wraysbury | 16 | $6,199 | $530.56 | 49% |
| City of Westminster | 1,424 | $6,053 | $515.72 | 50% |
| Long Sutton | 18 | $6,029 | $383.58 | 46% |
| Withington | 10 | $5,690 | $499.79 | 44% |
| Ashley | 13 | $5,497 | $364.68 | 54% |