Airbnb Market Analytics, Statistics and Data in Stafford, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stafford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stafford:
How much do Airbnb hosts make on average per month in Stafford?
The short-term rental market in Stafford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,760 per month
- Strong performing properties (top 25%) make $3,344 or more
- Best-in-class properties (top 10%) achieve $5,645+ monthly
- Entry-level properties (bottom 25%) typically earn around $901
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stafford
The market in Stafford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stafford
Daily rates in Stafford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $113 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Stafford
Peak Season (June, August, July)
- Revenue peaks at $3092.12 per month
- Occupancy rates reach 55.10%
- Daily rates average $185.52
Shoulder Season
- Revenue averages $2624.29 per month
- Occupancy maintains 45.86%
- Daily rates hold at $172.34
Low Season (December, November, January)
- Revenue drops to $1660.34 per month
- Occupancy decreases to 34.93%
- Daily rates adjust to $155.83
Is it still profitable to do Airbnb in Stafford in 2025?
Yes! Stafford demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2624 and The market's 157 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stafford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Stafford Town Centre | The bustling heart of Stafford with shops, cafes, and restaurants. Popular with visitors for its convenient access to amenities and local attractions. | Stafford Castle, Greenwood Theatre, Ancient High House, Victoria Park, Stafford Market |
| Stone | A picturesque market town near Stafford, known for its charming canal and historic architecture. Great for tourists looking for a quieter, scenic experience. | Stone Canal, St. Michael's Church, Stone Market, The Crown Wharf, Local pubs and eateries |
| Penkridge | A historical village that offers a rural charm with a wealth of local history and is easily accessible from Stafford. It attracts those looking for a tranquil getaway. | Penkridge Market, St. Michael's Church, Penkridge Community Centre, Canal walks, Local festivals |
| Eccleshall | A quaint village known for its independent shops and eateries, offering a relaxed environment just outside of Stafford. Ideal for guests looking for a cozy retreat. | Eccleshall Castle, Independent shops, Local restaurants, Church Street, Eccleshall Market |
| Great Haywood | A small village near the historic Shugborough Hall and the Trent and Mersey Canal, popular with visitors interested in British heritage and outdoor activities. | Shugborough Estate, Trent and Mersey Canal, Great Haywood Marina, Local walks, Outdoor activities |
| Hixon | A village with a strong community feel and nearby nature trails, ideal for families and nature lovers looking for a peaceful stay. | Hixon Nature Reserve, Local parks, Family-friendly activities, Outdoor trails, Nearby villages |
| Bramshall | A charming hamlet perfect for those seeking a rural escape with a mix of countryside and local history, allowing for a relaxing experience. | Local countryside walks, Bramshall Hall, Community events, Rural tourism opportunities, Nearby Stafford attractions |
| Gnosall | A village known for its beautiful scenery and picturesque surroundings, making it a great choice for outdoor enthusiasts and those seeking tranquility. | Gnosall Village Sign, Gnosall Sports & Social Club, Local trails, Canal walks, Nearby natural reserves |
Do you need a license for Airbnb in Stafford?
We recommend checking directly with Stafford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stafford
Luxury 8 bed 7 bathroom cottage on country farm.
Entire Place • 8 bedrooms
The Old Vicarage
Entire Place • 4 bedrooms
Yew Tree Farmhouse
Entire Place • 6 bedrooms
Far Coley Farmhouse with Kilnhurst Lodge log cabin
Entire Place • 8 bedrooms
Squirrel Barn. Child & pet friendly, hot tub, wifi
Entire Place • 7 bedrooms
Spacious and peaceful barn set in rural settings
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Stafford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 5 | $322,461 | 131 | 4.79/5.0 |
| Pip | 5 | $318,917 | 572 | 4.97/5.0 |
| Danny | 22 | $260,701 | 1396 | 4.83/5.0 |
| Amrik | 6 | $226,959 | 72 | 3.83/5.0 |
| David | 4 | $160,196 | 615 | 4.79/5.0 |
| Samantha | 2 | $147,036 | 223 | 4.86/5.0 |
| Isobelle & Emily | 2 | $142,655 | 123 | 4.78/5.0 |
| Thomas Charles | 1 | $131,982 | 67 | 4.96/5.0 |
| Matthew | 3 | $129,738 | 590 | 4.87/5.0 |
| Sara | 3 | $124,769 | 232 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stafford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79%), with house and apartment & condo properties comprising 69.4% of inventory
- Strong specialty sector (24.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels segments (3.8% combined)
Room Capacity Distribution
Analysis of 157 properties in Stafford shows that 1 bedroom properties are most prevalent, making up 41.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.1% of all listings.
Key Insights
- Most common: 1 bedroom (41.4%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 61.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 157 properties in Stafford reveals that 2 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 43.9% of the market.
Key Insights
- Most common capacity: 2 guests (31.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 157 properties in Stafford, the most common availability pattern is 181-270 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 181-270 days (33.1%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 63.7%
- Properties with long-term bookings (180+ days): 37.6%
Minimum Stay Distributions
1 Night
70 listings
49% of total
2 Nights
38 listings
26.6% of total
3 Nights
12 listings
8.4% of total
4-6 Nights
10 listings
7% of total
7-29 Nights
6 listings
4.2% of total
30+ Nights
7 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.6%
- Mid-length stays (4-6 nights) represent 7% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 84.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
3.5% of total
Non-refundable
1 listings
0.7% of total
Flexible
40 listings
27.8% of total
Moderate
60 listings
41.7% of total
Firm
21 listings
14.6% of total
Strict
17 listings
11.8% of total
Key Insights
- Moderate is the preferred policy at 41.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.5% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 70 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 45 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Stafford
Below is the distribution of amenities across listings in Stafford:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Australia (2.3%)
- English is the top language at 80.7%, followed by French (7.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stafford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
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