Airbnb Market Analytics, Statistics and Data in St Albans, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St Albans? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St Albans:
How much do Airbnb hosts make on average per month in St Albans?
The short-term rental market in St Albans shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,153 per month
- Strong performing properties (top 25%) make $3,651 or more
- Best-in-class properties (top 10%) achieve $5,220+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,116
Revenue Variations by Month
Occupancy Rates Throughout the Year in St Albans
The market in St Albans shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St Albans
Daily rates in St Albans vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $154 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $253+ per night
- Entry-level properties (bottom 25%) earn around $104
Daily Rate Variations by Month
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Seasonality patterns in St Albans
Peak Season (November, June, October)
- Revenue peaks at $2945.02 per month
- Occupancy rates reach 55.86%
- Daily rates average $175.90
Shoulder Season
- Revenue averages $2667.68 per month
- Occupancy maintains 46.93%
- Daily rates hold at $163.71
Low Season (December, January, February)
- Revenue drops to $2132.79 per month
- Occupancy decreases to 39.06%
- Daily rates adjust to $150.28
Is it still profitable to do Airbnb in St Albans in 2025?
Yes! St Albans demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2668 and With 224 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St Albans
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| St Albans City Centre | The vibrant heart of St Albans, offering a mix of shops, restaurants, and culture. It's a prime location for visitors interested in historic attractions and local events. | St Albans Cathedral, Verulamium Park, Museum of St Albans, The Alban Arena, St Albans Market |
| Harpenden | A charming town located close to St Albans, known for its affluent community and pleasant village atmosphere. Ideal for families and those looking for a quieter stay. | Harpenden Common, Batford Springs Nature Reserve, The Harpenden Institute, Local boutiques and cafes |
| Abbey | A residential area close to the city center, popular for its direct transport links to London. Great for business travelers and tourists visiting the area. | St Albans Cathedral, The Colosseum, The Old Town |
| Bricket Wood | A suburban area that offers a rural feel while being close to the city. Perfect for visitors looking for peace while still having access to the city. | Bricket Wood Common, Park Street, Local hiking trails |
| Chiswell Green | A residential suburb that appeals to families and those seeking a quieter retreat, yet remains connected to St Albans amenities. | The Greenway, Local parks, St Albans Golf Club |
| Sandringham | A desirable area with a mix of green spaces and access to local amenities. Ideal for those who enjoy outdoor activities and a relaxed atmosphere. | Sandringham Park, Local shops and pubs, Elstree Way |
| London Colney | A nearby suburb that offers easy access to St Albans and is attractive for families and budget travelers looking for affordable accommodations. | Colney Fields Shopping Park, Local parks, Nearby river walks |
| Park Street | A quaint village just outside St Albans with a cozy feel and local shops. Perfect for those looking for a homey experience away from the hustle. | Park Street Common, Local pub, Wakefield Lodge |
Do you need a license for Airbnb in St Albans?
We recommend checking directly with St Albans's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in St Albans
Historic Manor House for 6 to 31 guests -St Albans
Entire Place • 9 bedrooms
4 bed Georgian w/ free parking
Entire Place • 4 bedrooms
Contemporary 3 bedroom home
Entire Place • 3 bedrooms
Character, Style and space!
Entire Place • 3 bedrooms
Luxury 2 Bedroom Townhouse in Central St Albans
Entire Place • 2 bedrooms
Spacious 5 bed Edwardian house, central location
Entire Place • 5 bedrooms
Top Performing Professional Hosts in St Albans
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nick | 10 | $306,153 | 232 | 4.03/5.0 |
| Adrian | 1 | $186,145 | 125 | 4.91/5.0 |
| Georgia | 3 | $113,300 | 70 | 4.82/5.0 |
| Joshua | 4 | $99,007 | 59 | 4.56/5.0 |
| Christopher Howard | 1 | $92,520 | 13 | 4.77/5.0 |
| Steve | 3 | $89,018 | 740 | 4.93/5.0 |
| Sean | 1 | $82,262 | 45 | 5.00/5.0 |
| Tony | 6 | $79,753 | 32 | 3.96/5.0 |
| Nicky-Pass The Keys | 1 | $76,392 | 54 | 4.87/5.0 |
| Anne | 1 | $74,487 | 12 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St Albans
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.8%), with apartment & condo and house properties comprising 89.3% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 224 properties in St Albans shows that 1 bedroom properties are most prevalent, making up 49.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.1% of all listings.
Key Insights
- Most common: 1 bedroom (49.6%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 78.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 224 properties in St Albans reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.9% of the market.
Key Insights
- Most common capacity: 4 guests (25.9% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 50.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 224 properties in St Albans, the most common availability pattern is 271-366 days (47.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (47.8%)
- Most common booking duration: 1-30 days (26.8%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 32.6%
Minimum Stay Distributions
1 Night
42 listings
23% of total
2 Nights
42 listings
23% of total
3 Nights
34 listings
18.6% of total
4-6 Nights
20 listings
10.9% of total
7-29 Nights
36 listings
19.7% of total
30+ Nights
9 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.0%
- Mid-length stays (4-6 nights) represent 10.9% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 64.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
42 listings
24.7% of total
Moderate
46 listings
27.1% of total
Firm
41 listings
24.1% of total
Strict
41 listings
24.1% of total
Key Insights
- Moderate is the preferred policy at 27.1% of listings
- The market shows a balanced distribution between guest-friendly (51.8%) and strict (48.2%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Strict policies are least common at 24.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 56 days
- Shortest booking windows are in Jan, Feb, Mar, averaging 35 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in St Albans
Below is the distribution of amenities across listings in St Albans:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.5%) and Australia (3.5%)
- English is the top language at 74.8%, followed by French (8.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St Albans. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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