Airbnb Market Analytics, Statistics and Data in Southend-on-Sea, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Southend-on-Sea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Southend-on-Sea:
How much do Airbnb hosts make on average per month in Southend-on-Sea?
The short-term rental market in Southend-on-Sea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,937 per month
- Strong performing properties (top 25%) make $3,509 or more
- Best-in-class properties (top 10%) achieve $5,243+ monthly
- Entry-level properties (bottom 25%) typically earn around $793
Revenue Variations by Month
Occupancy Rates Throughout the Year in Southend-on-Sea
The market in Southend-on-Sea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Southend-on-Sea
Daily rates in Southend-on-Sea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $187 or more
- Best-in-class properties (top 10%) pull in $279+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Southend-on-Sea
Peak Season (June, May, April)
- Revenue peaks at $2851.01 per month
- Occupancy rates reach 54.06%
- Daily rates average $173.83
Shoulder Season
- Revenue averages $2455.40 per month
- Occupancy maintains 43.06%
- Daily rates hold at $160.29
Low Season (September, December, January)
- Revenue drops to $1557.49 per month
- Occupancy decreases to 34.39%
- Daily rates adjust to $148.47
Is it still profitable to do Airbnb in Southend-on-Sea in 2025?
Yes! Southend-on-Sea demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2455 and With 260 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Southend-on-Sea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sea Front | The Sea Front area is popular among tourists for its stunning views, beaches, and promenade. It's ideal for visitors looking to enjoy a seaside getaway with various attractions and entertainment. | Southend Pier, Adventure Island, Thorpe Bay, Southend Sea Life Centre, Beaches, Cliffs Pavilion |
| Chalkwell | Chalkwell offers a quaint beach community feel with beautiful beach access. It's perfect for families and those wanting a relaxing coastal experience. | Chalkwell Beach, Chalkwell Park, Chalkwell Gallery, Thames Estuary, Local cafes and eateries |
| Westcliff-on-Sea | An area known for its historic charm and proximity to the sea. It attracts visitors looking for a more tranquil beach experience with easy access to Southend's amenities. | Westcliff Gardens, Cliffs Pavilion, Westcliff Beach, Southend Theatres, Local pubs and restaurants |
| Southchurch | A family-friendly neighborhood with plenty of parks and close to the beach. Great for visitors who want a quiet stay near the attractions of Southend. | Southchurch Park, Southchurch Hall, Southend Monastery, Beaches, Local playgrounds |
| Thorpe Bay | A prestigious residential area known for its stunning homes and beaches. Attracts visitors seeking a peaceful retreat with upscale amenities. | Thorpe Bay Beach, Thorpe Bay Tennis Club, Local shops and cafes, Cliffs and nature walks |
| Prittlewell | A historical area with rich heritage and local attractions. Ideal for those interested in Southend's history and culture while being near amenities. | Prittlewell Priory, Southend Museum, Local historical sites, Parks and gardens |
| Southend High Street | The central hub of Southend, offering shopping, dining, and entertainment. Ideal for visitors looking to experience the local culture and nightlife. | The Royce Eddington Mall, Local shops and boutiques, The Forum Southend, Restaurants and bars |
| Essex Street | A lively area with easy access to train stations and transport links. Popular with both tourists and business travelers seeking convenience. | Local shops, Public transport links, Cafes and restaurants, Nearby parks |
Do you need a license for Airbnb in Southend-on-Sea?
We recommend checking directly with Southend-on-Sea's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Southend-on-Sea
Must See! Includes Luxury Private Jacuzzi Pool
Entire Place • 2 bedrooms
Relaxing Seaside Retreat w/Pool Table Southend
Entire Place • 4 bedrooms
Amazing house with sea views in Leigh-on-Sea
Entire Place • 3 bedrooms
Charming Seaside Cottage in Leigh-on-Sea
Entire Place • 3 bedrooms
Stunning house in the heart of Leigh-On-Sea
Entire Place • 3 bedrooms
Incredible Sea View! Cottage Nr Cliffs Pavillion
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Southend-on-Sea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Key | 23 | $385,499 | 840 | 4.21/5.0 |
| Southend Stays Limited | 7 | $252,204 | 157 | 4.56/5.0 |
| Abby | 3 | $192,058 | 104 | 4.53/5.0 |
| Luxiety | 8 | $164,011 | 103 | 2.87/5.0 |
| Maria | 5 | $152,057 | 259 | 4.88/5.0 |
| Steve | 5 | $120,753 | 125 | 3.81/5.0 |
| Eden Short Term Stays | 1 | $107,874 | 38 | 4.95/5.0 |
| Valerie | 1 | $106,085 | 12 | 4.42/5.0 |
| Alain | 2 | $98,877 | 70 | 4.97/5.0 |
| Alexander | 1 | $84,822 | 72 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Southend-on-Sea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.2%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in others segments (1.2% combined)
Room Capacity Distribution
Analysis of 260 properties in Southend-on-Sea shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (38.1%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 260 properties in Southend-on-Sea reveals that 2 guests properties dominate the market, representing 24.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.4% of the market.
Key Insights
- Most common capacity: 2 guests (24.2% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 45.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 260 properties in Southend-on-Sea, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24.2% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 31-90 days (24.2%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 32.7%
Minimum Stay Distributions
1 Night
67 listings
31.2% of total
2 Nights
85 listings
39.5% of total
3 Nights
20 listings
9.3% of total
4-6 Nights
17 listings
7.9% of total
7-29 Nights
19 listings
8.8% of total
30+ Nights
7 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.7%
- Mid-length stays (4-6 nights) represent 7.9% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
2.4% of total
Flexible
57 listings
27.7% of total
Moderate
75 listings
36.4% of total
Firm
30 listings
14.6% of total
Strict
39 listings
18.9% of total
Key Insights
- Moderate is the preferred policy at 36.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Apr, averaging 50 days
- Shortest booking windows are in Nov, Dec, Feb, averaging 36 days
- Summer shows the longest average booking window at 50 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Southend-on-Sea
Every property in Southend-on-Sea comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 85% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.2%) and Australia (1.5%)
- English is the top language at 77.8%, followed by French (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Southend-on-Sea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| City of London | 289 | $3,457 | $315.42 | 47% |
| Cliffe | 12 | $3,397 | $219.54 | 48% |
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