Southend-on-Sea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Southend-on-Sea in 2025? Explore comprehensive Airbnb analytics for Southend-on-Sea, England, United Kingdom to uncover income potential. This 2025 STR market report for Southend-on-Sea, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 254 active listings.
Whether you're considering an Airbnb investment in Southend-on-Sea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southend-on-Sea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southend-on-Sea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southend-on-Sea (2025)
Understanding the monthly revenue variations for Airbnb listings in Southend-on-Sea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southend-on-Sea is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southend-on-Sea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,639+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $783, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southend-on-Sea
Southend-on-Sea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southend-on-Sea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southend-on-Sea:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southend-on-Sea
Average Daily Rate (ADR) Airbnb Trends in Southend-on-Sea (2025)
Effective short term rental pricing strategy in Southend-on-Sea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southend-on-Sea typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Southend-on-Sea
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Airbnb Seasonality Analysis & Trends in Southend-on-Sea (2025)
Peak Season (August, July, June)
- Revenue averages $2,824 per month
- Occupancy rates average 48.9%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,097 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $174
Low Season (January, February, November)
- Revenue drops to average $1,736 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $179
Seasonality Insights for Southend-on-Sea
- The Airbnb seasonality in Southend-on-Sea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southend-on-Sea's highest earning potential, with monthly revenues capable of climbing to $3,092, occupancy reaching a high of 52.1%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,705, occupancy could drop to 34.9%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southend-on-Sea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southend-on-Sea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southend-on-Sea (2025)
Exploring the top neighborhoods for short-term rentals in Southend-on-Sea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southend Pier | The longest pleasure pier in the world, offering stunning views and a variety of entertainment options. A must-visit for tourists and ideal for Airbnb hosts catering to visitors looking for unique experiences. | Southend Pier, Sea Life Adventure, Adventure Island, Southend Cliffs, Central Beach |
| Old Leigh | A charming area known for its historic fishing village atmosphere, beautiful views over the estuary, and a selection of quaint pubs and restaurants. Perfect for those seeking a relaxing coastal getaway. | Leigh-on-Sea's historic town, Noak Hill, Old Leigh's seafood restaurants, Thames Estuary, Leigh Regatta |
| Southend High Street | The main shopping street lined with a variety of shops, cafes, and restaurants. A lively area that attracts tourists and locals alike, perfect for short stays and discovering the town's culture. | Southend High Street shops, The Forum, Palace Theatre, Southend Market, The Beecroft Art Gallery |
| Kursaal | An iconic entertainment venue with amusement park rides and attractions, making it an exciting location for families and fun-seekers. Ideal for hosting guests looking for recreational activities. | Kursaal amusement park, Southend's arcades, The Royal Pavilion, Adventure Island, Funfair |
| Clifftown | Known for its historic architecture and proximity to the seafront, this area is ideal for visitors who appreciate heritage and seaside relaxation. A unique neighborhood rich in character. | Clifftown's Victorian architecture, Southend Museum, The Cliffs Pavilion, Southend's seafront gardens, Cultural arts events |
| Thorpe Bay | A tranquil coastal area with beautiful beaches, perfect for those wanting a retreat away from the hustle and bustle. Great for families looking to enjoy a peaceful stay by the sea. | Thorpe Bay beach, Golf courses, Local parks, Thorpe Bay's cafes, Beneath the Waves aquarium |
| Southend-on-Sea Central | The heart of Southend featuring easy access to the train station, shopping, and dining options. A convenient location for business travelers and tourists alike. | Southend Central railway station, Shopping centers, Dining spots, Local nightlife, Cultural venues |
| Shoeburyness | A quiet residential area with lovely beaches and parks, appealing to visitors seeking a serene environment. Great for outdoor enthusiasts and families. | Shoeburyness beach, Gunners Park, East Beach, Local shops, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Southend-on-Sea (2025)
While Southend-on-Sea, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southend-on-Sea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Southend-on-Sea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southend-on-Seabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Beach house -Seaview balcony-perfect location
Entire Place • 4 bedrooms
Stunning house | Leigh-On-Sea | Sea Views
Entire Place • 3 bedrooms
5-Bedroom Beachfront House
Entire Place • 5 bedrooms
Amazing house with sea views in Leigh-on-Sea
Entire Place • 3 bedrooms
The Pontoon | Beautiful Leigh Marina
Entire Place • 2 bedrooms
Comfortable 4 bedroom family home, near Southend
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southend-on-Sea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southend-on-Sea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natalie Layla | 17 | $207,659 | 658 | 4.14/5.0 |
| Becky | 9 | $183,375 | 138 | 4.65/5.0 |
| TWL Properties Serviced Accomm | 7 | $181,680 | 162 | 4.83/5.0 |
| Sofia | 3 | $138,615 | 156 | 4.57/5.0 |
| Alain | 2 | $128,436 | 63 | 4.98/5.0 |
| Luxiety | 6 | $124,989 | 126 | 4.05/5.0 |
| Lisa | 2 | $122,310 | 123 | 4.92/5.0 |
| Zoe | 1 | $95,570 | 17 | 4.18/5.0 |
| Diane Pass The Keys | 1 | $94,897 | 39 | 4.72/5.0 |
| Greg | 1 | $89,644 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southend-on-Sea.
Dive Deeper: Advanced Southend-on-Sea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southend-on-Sea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthend-on-Sea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southend-on-Sea
- The Southend-on-Sea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 254 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southend-on-Sea, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 35.4% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Southend-on-Sea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southend-on-Sea
- The dominant room capacity in Southend-on-Sea is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Southend-on-Sea, indicating a high concentration in these sizes.
Southend-on-Sea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southend-on-Sea
- The most common guest capacity trend in Southend-on-Sea vacation rentals is listings accommodating 4 guests (23.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Southend-on-Sea STR market, accounting for 44.1% of listings.
- 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southend-on-Sea.
- On average, properties in Southend-on-Sea are equipped to host 3.5 guests.
Southend-on-Sea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southend-on-Sea
- The most common availability pattern in Southend-on-Sea falls within the 271-366 days range, representing 55.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Southend-on-Sea (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southend-on-Sea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
26.3% of total
2 Nights
68 listings
27.1% of total
3 Nights
17 listings
6.8% of total
4-6 Nights
14 listings
5.6% of total
7-29 Nights
18 listings
7.2% of total
30+ Nights
68 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Southend-on-Sea is 2 Nights, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Southend-on-Sea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.1% of Southend-on-Sea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southend-on-Sea.
Southend-on-Sea Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.4% of total
Non-refundable
1 listings
0.4% of total
Super Strict 60 Days
2 listings
0.8% of total
Super Strict 30 Days
6 listings
2.4% of total
Flexible
82 listings
33.2% of total
Moderate
68 listings
27.5% of total
Firm
59 listings
23.9% of total
Strict
28 listings
11.3% of total
Cancellation Policy Insights for Southend-on-Sea
- The prevailing Airbnb cancellation policy trend in Southend-on-Sea is Flexible, used by 33.2% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.2% market standard in Southend-on-Sea.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southend-on-Sea.
Southend-on-Sea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southend-on-Sea
- The overall average booking lead time for vacation rentals in Southend-on-Sea is 35 days.
- Guests book furthest in advance for stays during August (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Southend-on-Sea.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Southend-on-Sea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southend-on-Sea (2025)
Amenity Prevalence
Amenity Insights for Southend-on-Sea
- Essential amenities in Southend-on-Sea that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southend-on-Sea: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southend-on-Sea to stay competitive.
Southend-on-Sea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southend-on-Sea
- The typical guest profile for Airbnb in Southend-on-Sea consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United Kingdom (82.5%) and United States (3.8%).
- Top languages spoken are English (62.2%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southend-on-Sea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,727 | $699.64 | 40% |
| City of Westminster | 1,526 | $6,295 | $531.49 | 49% |
| Wraysbury | 15 | $6,117 | $503.75 | 48% |
| Bourne End | 10 | $4,530 | $503.75 | 49% |
| Old Windsor | 21 | $4,217 | $338.54 | 49% |
| Cookham | 21 | $3,995 | $371.78 | 46% |
| City of London | 277 | $3,527 | $349.76 | 46% |
| Sunninghill | 14 | $3,437 | $415.47 | 45% |
| Roedean | 53 | $3,384 | $278.67 | 44% |
| Marlow | 48 | $3,353 | $226.30 | 57% |