Airbnb Market Analytics, Statistics and Data in South Derbyshire, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Derbyshire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Derbyshire:
How much do Airbnb hosts make on average per month in South Derbyshire?
The short-term rental market in South Derbyshire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,537 per month
- Strong performing properties (top 25%) make $4,384 or more
- Best-in-class properties (top 10%) achieve $7,439+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,184
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Derbyshire
The market in South Derbyshire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Derbyshire
Daily rates in South Derbyshire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $157 per night
- Strong performing properties (top 25%) secure $253 or more
- Best-in-class properties (top 10%) pull in $388+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in South Derbyshire
Peak Season (August, May, June)
- Revenue peaks at $4800.56 per month
- Occupancy rates reach 55.85%
- Daily rates average $250.28
Shoulder Season
- Revenue averages $3597.67 per month
- Occupancy maintains 48.42%
- Daily rates hold at $224.87
Low Season (February, November, January)
- Revenue drops to $2586.81 per month
- Occupancy decreases to 40.87%
- Daily rates adjust to $205.87
Is it still profitable to do Airbnb in South Derbyshire in 2025?
Yes! South Derbyshire demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3598 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Derbyshire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Swadlincote | A vibrant town with a mix of modern amenities and historical charm. It's known for its family-friendly attractions and is popular with visitors looking to explore the surrounding countryside. | National Forest, Swadlincote Ski & Snowboard Centre, Sharpe's Pottery Museum, Rosliston Forestry Centre, Joseph Wright Gallery |
| Stenson Fields | A residential suburb located close to Derby, making it ideal for both business and leisure travelers seeking accommodation near the city while enjoying a quieter environment. | The Bluebell Inn, Stenson Bubble, Stenson Fields Nature Reserve, Nearby Derby City Centre |
| Church Gresley | A small town that serves as a strategic point for exploring the nearby Peak District and National Forest, making it attractive for outdoor enthusiasts and families on holiday. | Gresley Old Hall, St. George's Church, Nearby walking trails, Swadlincote Woodlands |
| Newhall | A charming area with historical significance and proximity to parks and woodlands, perfect for those seeking a nature-filled escape not far from urban attractions. | Newhall Park, Hollywell Park, Nearby cycle paths, Local shops and cafes |
| Ashby-de-la-Zouch | A historic market town with a picturesque setting, attracting visitors with its castle and nearby attractions, making it a popular spot for short-term rentals. | Ashby Castle, Ashby-de-la-Zouch Museum, Market Square, Nearby rural walks |
| Etwall | Well-connected village with close access to both Derby and Burton upon Trent, making it attractive for tourists and business travelers alike. | Etwall Village Hall, Nearby golf courses, Local shops and greenspace |
| Repton | A picturesque village known for its beauty and historic buildings, appealing to those looking for a quaint countryside experience with access to local heritage. | Repton School, St. Wystan's Church, Graham's Cave, Local footpaths and trails |
| Melbourne | A charming market town with a rich history and various events throughout the year, making it attractive for both visitors and potential Airbnb hosts. | Melbourne Hall, The Spital, Melbourne Pool, Local shops and cafes |
Do you need a license for Airbnb in South Derbyshire?
We recommend checking directly with South Derbyshire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Derbyshire
Historic Luxury Home, Heated Pool, Wood & Lake
Entire Place • 8 bedrooms
Stenson Hill Farm
Entire Place • 9 bedrooms
5 *Luxury house Hot tub Sauna Large BBQ 18 guests
Entire Place • 5 bedrooms
The Old Haybarn
Entire Place • 3 bedrooms
The Threshing Barn- 25347
Entire Place • 4 bedrooms
Luxury 5* country side barn, hot tub, sleeps 12
Entire Place • 4 bedrooms
Top Performing Professional Hosts in South Derbyshire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 26 | $1,337,135 | 253 | 3.33/5.0 |
| Ian | 3 | $362,540 | 279 | 4.91/5.0 |
| Hoseasons | 7 | $334,928 | 71 | 4.19/5.0 |
| Elizabeth | 1 | $273,493 | 6 | 5.00/5.0 |
| John | 6 | $171,509 | 243 | 4.14/5.0 |
| Diane | 1 | $100,670 | 53 | 4.94/5.0 |
| Hannah | 1 | $75,774 | 220 | 4.99/5.0 |
| Sarah | 3 | $72,057 | 1011 | 4.97/5.0 |
| Fran | 1 | $71,748 | 401 | 4.96/5.0 |
| Abigail | 1 | $68,857 | 238 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South Derbyshire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.6%), with house and apartment & condo properties comprising 76.9% of inventory
- Strong specialty sector (19.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, boutique & hotels, others segments (12.7% combined)
Room Capacity Distribution
Analysis of 134 properties in South Derbyshire shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.2% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 61.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in South Derbyshire reveals that 4 guests properties dominate the market, representing 33.6% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.2% of the market.
Key Insights
- Most common capacity: 4 guests (33.6% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 55.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in South Derbyshire, the most common availability pattern is 181-270 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 181-270 days (32.1%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 56.7%
- Properties with long-term bookings (180+ days): 44.0%
Minimum Stay Distributions
1 Night
55 listings
44.7% of total
2 Nights
41 listings
33.3% of total
3 Nights
13 listings
10.6% of total
4-6 Nights
3 listings
2.4% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
10 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.0%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 88.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
24 listings
21.2% of total
Refundable
1 listings
0.9% of total
Flexible
31 listings
27.4% of total
Moderate
29 listings
25.7% of total
Firm
13 listings
11.5% of total
Strict
15 listings
13.3% of total
Key Insights
- Flexible is the preferred policy at 27.4% of listings
- The market shows a balanced distribution between guest-friendly (53.1%) and strict (24.8%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 103 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 49 days
- Summer shows the longest average booking window at 103 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 103 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in South Derbyshire
Below is the distribution of amenities across listings in South Derbyshire:
Traveler Demographics
Key Insights
- Domestic travelers make up 94% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (1.2%) and United States (1%)
- English is the top language at 85.1%, followed by French (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Derbyshire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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