Airbnb Market Analytics, Statistics and Data in Slough, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Slough? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Slough:
How much do Airbnb hosts make on average per month in Slough?
The short-term rental market in Slough shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,866 per month
- Strong performing properties (top 25%) make $3,655 or more
- Best-in-class properties (top 10%) achieve $5,538+ monthly
- Entry-level properties (bottom 25%) typically earn around $836
Revenue Variations by Month
Occupancy Rates Throughout the Year in Slough
The market in Slough shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Slough
Daily rates in Slough vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $292+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Slough
Peak Season (June, July, August)
- Revenue peaks at $3383.63 per month
- Occupancy rates reach 53.69%
- Daily rates average $181.30
Shoulder Season
- Revenue averages $2573.14 per month
- Occupancy maintains 43.77%
- Daily rates hold at $165.19
Low Season (November, December, January)
- Revenue drops to $1422.84 per month
- Occupancy decreases to 30.90%
- Daily rates adjust to $150.76
Is it still profitable to do Airbnb in Slough in 2025?
Yes! Slough demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2573 and With 225 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Slough
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Slough | A rich historical area with landmarks and heritage that attracts visitors interested in the cultural significance of Slough. High foot traffic due to its historical sites and proximity to London. | St. Mary's Church, Slough Museum, Langley Park, The Curve, Salt Hill Park |
| Langley | A suburban area with easy access to transport links, making it an ideal location for travelers heading to London or nearby attractions. Offers a relaxed atmosphere with local amenities. | Langley Park, The Old Oak, Langley Railway Station, Local shops and cafes |
| Burnham | A quiet village close to Slough with beautiful countryside and parks, appealing to families and nature lovers. Provides a peaceful retreat from urban life. | Burnham Beeches, Hitcham Jubilee Park, St. Peter's Church, The Burnham Park |
| Cippenham | A residential area popular among business travelers and those visiting the nearby industrial estates and offices. Offers good transport links to London. | Cippenham Green, Local parks and recreational facilities, The Holy Trinity Church |
| Slough Town Centre | The bustling hub of Slough with shopping, dining, and entertainment options. Close to public transport, making it very appealing for travelers. | Queensmere Observatory Shopping Centre, The Curve Library, Slough High Street, Restaurants and cafes |
| East Berkshire | An area that encompasses Slough and neighboring towns, perfect for families looking for local attractions and good schools, making it attractive for longer-term stays. | Dorney Lake, The Thames Path, Local parks and leisure centers |
| Chalvey | A vibrant area near Slough that offers cultural diversity and affordable accommodations. Great for young travelers and those seeking local experiences. | Chalvey Park, Local markets, Cultural events |
| Keelers Park | A picturesque area that offers beautiful views and parks, attracting those who enjoy outdoor activities and nature walks. A fantastic option for vacationers who appreciate the outdoors. | Keelers Park, The Grand Union Canal, Local walking trails |
Do you need a license for Airbnb in Slough?
We recommend checking directly with Slough's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Slough
The Turtle & Rabbit
Entire Place • 8 bedrooms
3min-> Station & High Street | 3Bath | Parking 1+
Entire Place • 4 bedrooms
25% Discounts, Station 3min walk | 3Bath | Parking
Entire Place • 3 bedrooms
Stylish 3-Bed House in Langley | Driveway Parking!
Entire Place • 3 bedrooms
Rabbit Place, Fantastic House - by Hostly
Entire Place • 4 bedrooms
Turtle Corner, Superb House - by Hostly
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Slough
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hostly | 12 | $615,505 | 891 | 4.63/5.0 |
| Tempstay | 9 | $317,132 | 200 | 4.57/5.0 |
| Rana | 8 | $285,564 | 100 | 4.52/5.0 |
| Hanan | 7 | $236,167 | 273 | 4.67/5.0 |
| Livestay | 23 | $227,258 | 173 | 3.21/5.0 |
| Maeve | 2 | $206,837 | 63 | 4.50/5.0 |
| 543238647 | 9 | $172,916 | 38 | 2.36/5.0 |
| Tempstay | 5 | $115,804 | 17 | 1.97/5.0 |
| Shahrzad | 3 | $93,622 | 147 | 4.29/5.0 |
| 360 | 4 | $90,663 | 40 | 4.21/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Slough
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.1%), with apartment & condo and house properties comprising 91.6% of inventory
- Untapped potential in others segments (2.7% combined)
Room Capacity Distribution
Analysis of 225 properties in Slough shows that 1 bedroom properties are most prevalent, making up 36.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (36.4%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 225 properties in Slough reveals that 4 guests properties dominate the market, representing 17.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 32.0% of the market.
Key Insights
- Most common capacity: 4 guests (17.8% of market)
- Least common capacity: 7 guests (3.6% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 32.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 225 properties in Slough, the most common availability pattern is 271-366 days (48.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (48.9%)
- Most common booking duration: 31-90 days (27.6%)
- Properties with high availability (180+ days): 71.1%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
58 listings
31.9% of total
2 Nights
39 listings
21.4% of total
3 Nights
30 listings
16.5% of total
4-6 Nights
35 listings
19.2% of total
7-29 Nights
16 listings
8.8% of total
30+ Nights
4 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.3%
- Mid-length stays (4-6 nights) represent 19.2% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 69.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Flexible
30 listings
19.4% of total
Moderate
45 listings
29% of total
Firm
58 listings
37.4% of total
Strict
21 listings
13.5% of total
Key Insights
- Firm is the preferred policy at 37.4% of listings
- The market shows a balanced distribution between guest-friendly (48.4%) and strict (50.9%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 51 days
- Shortest booking windows are in Feb, Oct, Jan, averaging 27 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Slough
Below is the distribution of amenities across listings in Slough:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (11.5%) and Australia (2.7%)
- English is the top language at 79.9%, followed by Spanish (7.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Slough. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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