Silverstone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Silverstone in 2025? Explore comprehensive Airbnb analytics for Silverstone, England, United Kingdom to uncover income potential. This 2025 STR market report for Silverstone, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Silverstone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Silverstone Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Silverstone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Silverstone (2025)
Understanding the monthly revenue variations for Airbnb listings in Silverstone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Silverstone is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Silverstone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,757 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,463 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,064, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Silverstone
Silverstone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Silverstone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Silverstone:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Silverstone
Average Daily Rate (ADR) Airbnb Trends in Silverstone (2025)
Effective short term rental pricing strategy in Silverstone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Silverstone typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,034+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $654 or more.
- Typical properties (Median) charge around $356 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Silverstone
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Airbnb Seasonality Analysis & Trends in Silverstone (2025)
Peak Season (June, July, May)
- Revenue averages $8,445 per month
- Occupancy rates average 30.9%
- Daily rates average $593
Shoulder Season
- Revenue averages $4,484 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $488
Low Season (February, March, September)
- Revenue drops to average $2,838 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $446
Seasonality Insights for Silverstone
- The Airbnb seasonality in Silverstone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Silverstone's highest earning potential, with monthly revenues capable of climbing to $11,329, occupancy reaching a high of 43.1%, and ADRs peaking at $628.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,668, occupancy could drop to 29.2%, and ADRs may adjust down to $443.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Silverstone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Silverstone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Silverstone (2025)
Exploring the top neighborhoods for short-term rentals in Silverstone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silverstone Village | A quaint village close to the famous Silverstone Circuit, ideal for motorsport enthusiasts and event attendees. Offers a local experience with community charm. | Silverstone Circuit, Silverstone Golf Club, Towcester Museum and Local History Centre |
| Towcester | The nearest town to Silverstone, Towcester has historical charm and numerous amenities, making it a convenient base for visitors to Silverstone. | Towcester Racecourse, St. Lawrence Church, Towcester Town Museum, Long Buckby Train Station |
| Northampton | A larger city nearby, offering a variety of attractions and facilities. It attracts both business and leisure travelers. | Northampton Museum and Art Gallery, The Racecourse, Royal & Derngate Theatre, Abington Park |
| Milton Keynes | A modern city known for its shopping and entertainment options. Close to Silverstone, it attracts families and tourists alike. | Centre:mk, Milton Keynes Theatre, Bletchley Park, Willen Lake |
| Castleton | A picturesque village just a short drive from Silverstone. Ideal for those looking to enjoy the rural countryside while still being near the circuit. | The Church of St. James, Surrounding countryside trails, Local pubs and eateries |
| Brackley | A small market town just south of Silverstone, appealing to visitors looking for a quaint stay with easy access to motorsport events. | Brackley Town Hall, Brackley Park, Local markets |
| Weston | A rural village that offers tranquility and a country escape, perfect for visitors to Silverstone seeking a peaceful retreat. | Beautiful countryside views, Local walking paths, Community events and fairs |
| Chipping Warden | A small village with a rich history and close proximity to Silverstone, attracting visitors looking for a quiet, rural experience. | Chipping Warden Church, Nearby nature reserves, Lost in the Warden nature trails |
Understanding Airbnb License Requirements & STR Laws in Silverstone (2025)
While Silverstone, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Silverstone to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Silverstone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Silverstonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Furrows 3 Bedroom Cottage Silverstone
Entire Place • 3 bedrooms
5 Bed Silverstone - walk to GP with parking
Entire Place • 5 bedrooms
White House
Entire Place • 4 bedrooms
House to sleep 6 in Silverstone
Entire Place • 3 bedrooms
Loder Yard, Silverstone
Entire Place • 3 bedrooms
Highstreet Home.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Silverstone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Silverstone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louise | 1 | $159,622 | 67 | 5.00/5.0 |
| Lorraine | 1 | $151,596 | 4 | 5.00/5.0 |
| Jessica | 1 | $147,086 | 3 | 5.00/5.0 |
| Krystyna | 1 | $86,789 | 1 | Not Rated |
| Nicola | 1 | $72,226 | 2 | Not Rated |
| Nick | 2 | $68,399 | 5 | 5.00/5.0 |
| Adam | 1 | $61,197 | 3 | 5.00/5.0 |
| Barbora | 1 | $58,386 | 5 | 5.00/5.0 |
| Adrian | 1 | $57,141 | 3 | 5.00/5.0 |
| Carla | 1 | $49,796 | 64 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Silverstone.
Dive Deeper: Advanced Silverstone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Silverstone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSilverstone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Silverstone
- The Silverstone Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.6% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Silverstone, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 7.2%) offer potential for unique stay experiences.
Silverstone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Silverstone
- The dominant room capacity in Silverstone is 2 bedrooms listings, making up 19.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 32.1% of the active Airbnb listings in Silverstone, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Silverstone.
Silverstone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Silverstone
- The most common guest capacity trend in Silverstone vacation rentals is listings accommodating 4 guests (16.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Silverstone STR market, accounting for 26.8% of listings.
- 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Silverstone.
- On average, properties in Silverstone are equipped to host 2.4 guests.
Silverstone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Silverstone
- The most common availability pattern in Silverstone falls within the 271-366 days range, representing 83.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Silverstone (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Silverstone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
26.8% of total
2 Nights
14 listings
25% of total
3 Nights
16 listings
28.6% of total
4-6 Nights
3 listings
5.4% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Silverstone is 3 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Silverstone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.6% of Silverstone hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Silverstone.
Silverstone Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
23.2% of total
Moderate
7 listings
12.5% of total
Firm
17 listings
30.4% of total
Strict
19 listings
33.9% of total
Cancellation Policy Insights for Silverstone
- The prevailing Airbnb cancellation policy trend in Silverstone is Strict, used by 33.9% of listings.
- A majority (64.3%) of hosts in Silverstone utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.9% market standard in Silverstone.
- With 33.9% using Strict terms, this is a viable option in Silverstone, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Silverstone.
Silverstone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Silverstone
- The overall average booking lead time for vacation rentals in Silverstone is 117 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (117 days) as a baseline for your pricing and availability strategy in Silverstone.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Silverstone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Silverstone (2025)
Amenity Prevalence
Amenity Insights for Silverstone
- Essential amenities in Silverstone that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Silverstone: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Silverstone to stay competitive.
Silverstone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Silverstone
- The typical guest profile for Airbnb in Silverstone consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 86.8% of guests.
- Key international markets include United Kingdom (86.8%) and United States (6.9%).
- Top languages spoken are English (79.5%) followed by German (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Silverstone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,297 | $433.02 | 45% |
| Dorney | 12 | $7,190 | $685.49 | 40% |
| Long Sutton | 16 | $6,524 | $420.72 | 42% |
| Englishcombe | 15 | $6,504 | $537.31 | 51% |
| Lambourn | 12 | $6,211 | $675.37 | 32% |
| City of Westminster | 1,606 | $5,784 | $500.08 | 50% |
| Dinton | 10 | $5,384 | $274.24 | 60% |
| Ashley | 13 | $5,244 | $366.62 | 53% |
| Kintbury | 10 | $5,121 | $265.58 | 55% |
| Appleby | 10 | $4,983 | $373.80 | 45% |