Shropshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Shropshire in 2025? Explore comprehensive Airbnb analytics for Shropshire, England, United Kingdom to uncover income potential. This 2025 STR market report for Shropshire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Shropshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shropshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shropshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shropshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Shropshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shropshire is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shropshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,733+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,474 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,924 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $925, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shropshire
Shropshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shropshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shropshire:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shropshire
Average Daily Rate (ADR) Airbnb Trends in Shropshire (2025)
Effective short term rental pricing strategy in Shropshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shropshire typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $443+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Shropshire
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Airbnb Seasonality Analysis & Trends in Shropshire (2025)
Peak Season (December, August, July)
- Revenue averages $3,750 per month
- Occupancy rates average 41.2%
- Daily rates average $259
Shoulder Season
- Revenue averages $2,791 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $234
Low Season (February, March, May)
- Revenue drops to average $1,391 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $257
Seasonality Insights for Shropshire
- The Airbnb seasonality in Shropshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shropshire's highest earning potential, with monthly revenues capable of climbing to $4,242, occupancy reaching a high of 46.4%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,234, occupancy could drop to 16.8%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shropshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shropshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shropshire (2025)
Exploring the top neighborhoods for short-term rentals in Shropshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shrewsbury | Historic market town known for its medieval architecture and vibrant food scene. A hub for tourists exploring the surrounding countryside and attractions. | Shrewsbury Castle, The Quarry Park, Ditherington Flax Mill, Shrewsbury Museum and Art Gallery, St Mary's Church |
| Ludlow | Picturesque market town famous for its stunning medieval castle and gastro-tourism. Popular with foodies and history buffs alike. | Ludlow Castle, The Ludlow Food Centre, St Laurence's Church, Dinham Bridge, Ludlow Market |
| Ironbridge | Known as the birthplace of the Industrial Revolution, it offers a unique blend of history and nature. Attracts tourists interested in industrial heritage. | Iron Bridge, Museum of the Gorge, Blists Hill Victorian Town, Coalbrookdale Museum of Iron, The Tar Tunnel |
| Oswestry | A historic market town with a rich heritage and a variety of local shops. Serves as a gateway to the beautiful Shropshire hills and Welsh border. | Oswestry Castle, The Old Oswestry Hillfort, Oswestry Cricket Club, Park Hall Countryside Experience |
| Much Wenlock | Famous for its association with the origins of the modern Olympics and beautiful medieval architecture. Attractive to history enthusiasts and nature lovers. | Much Wenlock Priory, The Guildhall, The Edge Arts Centre, Wenlock Edge |
| Telford | A modern town with shopping, entertainment, and easy access to natural parks. Appeals to families and business travelers. | Telford Town Park, Ironbridge Gorge Museums, The International Centre, The Telford Shopping Centre |
| Shropshire Hills | An Area of Outstanding Natural Beauty known for its stunning landscapes and outdoor activities. A retreat for nature lovers and hikers. | Long Mynd, Stiperstones, Carding Mill Valley, Church Stretton, The Shropshire Hills Discovery Centre |
| Church Stretton | A beautiful market town located in the Shropshire Hills, popular for walking, outdoor sports, and local shops. It's ideal for visitors seeking nature and tranquility. | Carding Mill Valley, Church Stretton Golf Club, St Laurence's Church, The Shake Hole |
Understanding Airbnb License Requirements & STR Laws in Shropshire (2025)
While Shropshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shropshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shropshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shropshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bunkhouse with activities on site - sleeps 16
Entire Place • 4 bedrooms
Stunning Countryside retreat with hot tub
Entire Place • 6 bedrooms
Botvyle Farm House
Entire Place • 4 bedrooms
The Star Gazing Tree House
Entire Place • 2 bedrooms
2 Bed in Ludlow (oc-r30879)
Entire Place • 2 bedrooms
17thC Listed Farmhouse in quiet Shropshire Hamlet.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shropshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shropshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 1 | $77,759 | 44 | 4.98/5.0 |
| Blythbury Farmhouse | 1 | $74,957 | 10 | 4.80/5.0 |
| Jonathan | 1 | $60,720 | 25 | 5.00/5.0 |
| Penny | 1 | $55,757 | 107 | 4.86/5.0 |
| David | 5 | $55,108 | 43 | 4.94/5.0 |
| Original Cottages Kent & Susse | 1 | $46,561 | 3 | 5.00/5.0 |
| Dipika And Nick | 1 | $45,392 | 214 | 4.91/5.0 |
| PureStay | 6 | $36,863 | 38 | 4.57/5.0 |
| Cottages | 3 | $36,631 | 10 | 5.00/5.0 |
| Finest Retreats | 1 | $33,576 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shropshire.
Dive Deeper: Advanced Shropshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shropshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShropshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shropshire
- The Shropshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shropshire, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.0%) offer potential for unique stay experiences.
Shropshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shropshire
- The dominant room capacity in Shropshire is 1 bedroom listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Shropshire, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shropshire.
Shropshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shropshire
- The most common guest capacity trend in Shropshire vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shropshire STR market, accounting for 52.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shropshire.
- On average, properties in Shropshire are equipped to host 4.1 guests.
Shropshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shropshire
- The most common availability pattern in Shropshire falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shropshire (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shropshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
40% of total
2 Nights
8 listings
16% of total
3 Nights
2 listings
4% of total
4-6 Nights
1 listings
2% of total
7-29 Nights
2 listings
4% of total
30+ Nights
17 listings
34% of total
Key Insights
- The most prevalent minimum stay requirement in Shropshire is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (34%) caters to monthly stays (30+ nights) in Shropshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Shropshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shropshire.
Shropshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
24% of total
Flexible
14 listings
28% of total
Moderate
11 listings
22% of total
Firm
9 listings
18% of total
Strict
4 listings
8% of total
Cancellation Policy Insights for Shropshire
- The prevailing Airbnb cancellation policy trend in Shropshire is Flexible, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (26.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28% market standard in Shropshire.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shropshire.
Shropshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shropshire
- The overall average booking lead time for vacation rentals in Shropshire is 39 days.
- Guests book furthest in advance for stays during April (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (75 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Shropshire.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Shropshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shropshire (2025)
Amenity Prevalence
Amenity Insights for Shropshire
- Essential amenities in Shropshire that guests expect include: Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shropshire: Wifi, Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shropshire to stay competitive.
Shropshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shropshire
- The typical guest profile for Airbnb in Shropshire consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and Australia (3%).
- Top languages spoken are English (72.2%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shropshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,347 | $432.78 | 45% |
| Englishcombe | 15 | $6,585 | $523.86 | 53% |
| Long Sutton | 17 | $6,208 | $412.77 | 43% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Bont-dolgadfan | 10 | $5,982 | $294.35 | 62% |
| Southerndown | 14 | $5,436 | $411.88 | 47% |
| Ashley | 13 | $5,387 | $362.18 | 55% |
| Freshford | 12 | $5,125 | $309.55 | 56% |
| Grosmont | 11 | $5,059 | $468.70 | 54% |
| Dinton | 11 | $5,038 | $289.00 | 52% |